SchoolCEO

How can you connect with stakeholders of all ages? As the leaves have begun changing here in Little Rock, we’ve been thinking about trees—or, more specifically, about forests. According to the research of Canadian scientist Dr. Suzanne Simard, “forests are deeply connected and collaborative places.” You need trees of all ages, both young and old, to create a healthy environment. The same principle is true in your school community. In your classrooms, you need experienced teachers and leaders with institutional knowledge they can share with everyone—but you also need the energy and new ideas of those in their first few years of teaching. You need your students to feel valued and heard, but you also need retirees in your community to feel connected to your school system. Our fall issue is all about generations and how to connect people of all ages with your school system and with each other. You’ll learn how Superintendent Rebecca J. established an intergenerational school leadership model at Libertyville District 70 and how PR pro Jessica H. parent buy-in for phone free schools at Roseville City School District. In this special issue, we also feature in-depth profiles of each of our SchoolCEO Excellence in School Marketing finalists: Kristi McNerlin, Dr. Lauren Nolasco, APR, Dr. Erica S. Taylor, and our winner—Katherine Crnkovich, APR, CPRC! Read the digital magazine here and keep an eye out for the print edition hitting your mailbox soon! https://lnkd.in/gwJutvSb

🪑 How does having a seat at the leadership table impact the work of #schoolPR pros? Tune in to today’s webinar to learn more about the latest research findings from NSPRA and SchoolCEO on superintendent-communicator partnerships. 🎥 Can't make it today? Register to recieve the recording! https://nspra.co/4hpSPgi

Proud to do our civic duty today! 🇺🇸 🥳

Principals are the backbones of any district's reputation. However, they oftentimes aren't the ones leading the charge around school communications and branding. Register for Friday's Layers of Leadership webinar taking place at 11am CST/12pm EST: https://lnkd.in/g43-pKm3 In this week's webinar, we'll explore insights gained from our original research and offer advice for both superintendents and principals looking to strengthen the role campus leadership plays in school marketing.

Your principals have a powerful position as trusted leaders in your school community—but are they acting as brand ambassadors? Register for our Layers of Leadership webinar taking place this Friday, October 25: https://lnkd.in/g43-pKm3 We'll explore the important (but underutilized) role principals play in school marketing and branding—guided by insights from SchoolCEO's original research.

When guest writer Greg Turchetta served as a K-12 Chief Communications Officer, one of his favorite exercises to do was a SWOT analysis of his district and school marketing plans. If you were to do this exercise for school communications as a whole, what would you find? 🤔

What does it mean for school communicators to have a "seat at the table" and how does it impact your work? Join us today for an illuminating discussion based on SchoolCEO and NSPRA's latest research partnership on the relationship between superintendents and school communicators. Learn how a school communicator's inclusion at the table can foster stronger communication and build a more cohesive district brand!

We want to thank all of our attendees for making this SchoolCEO Conference the most memorable one yet! From learning how to tell the smallest stories, to discovering new ways to unlock creativity, to being swept away by Michael Bonner’s inspiring talk at the very end—and all the moments in-between—this conference gave us so much to think about and implement. And if you missed it, don’t worry! There’s always next year! 😉

"The smartest thing you can do is make it fun." — Neal Foard #sceoc24

🎉 Congratulations to Katherine Crnkovich, APR, CPRC, winner of our first-ever SchoolCEO Excellence in School Marketing award! 🎉 Crnkovich is the Communications Officer for Seminole County Public Schools in Florida. She is also the President of SUNSPRA, the Florida chapter of NSPRA. Her superintendent said, “Crnkovich is passionate about public education. She wants to do everything she can to make sure every student has a good education. She does this by reaching out to staff, families, and our community to share the great news about Seminole County Public Schools.” Her story and her work at SCPS will be published in our upcoming fall issue of SchoolCEO. Stay tuned! Congratulations, Katherine!!! 👏