Seer Interactive

AI Overviews have been shaking up search behavior, and the impact is clear—especially when it comes to click-through rates. Our team dug into 7,800+ queries and found some key insights: ▪️ Paid CTR drops by 12pp when AI Overviews are in the mix ▪️ Organic CTR takes a 70% when an AIO was present on the SERP ▪️ Organic CTR increases to 1.08% when included as an AIO source Bonus: We also learned that AIOs are triggered by longer, question-based queries—think “what,” “how,” and phrases over 4 words. So, should you optimize for AI Overviews? It depends on your content strategy. But one thing’s for sure: If you're not tracking how AIOs impact your search results, you won't know how to strategize. We dug deep into AI Overviews and see how they're affecting performance! Get into the data: https://lnkd.in/gAZYt8jm

Wil Reynolds is getting real about the future of Digital Marketing with Steve Olenski on this episode of SEO On-Air. They discuss strategies for 2025, from Google's post-cookie world to Apple's privacy shifts, and how brands are adapting. 🔗 Watch the full episode here: https://lnkd.in/ghvtTbGh

➡ AI tip of the week: Don't get overwhelmed by the big stuff. Don't wait until you finally have the time to sit down and learn all about how to create a CustomGPT. Instead, start small 🐌 Let AI assist you in everyday life. From personalized workouts to creative brainstorming, small steps can lead to big wins. It’s about practice, not perfection. AI can elevate your career and life—one task at a time. The key to AI? Consistency. Try using LLMs or AI search engines daily, even for small tasks. From optimizing media strategies to conducting competitor research, soon enough, you'll be reaching for Perplexity or ChatGPT instead of Google. More ideas on how to use AI daily from Amanda Korth: https://lnkd.in/gyYCNpuZ

👀Does your Q4 eCommerce strategy include optimizing for visual search? Shoppers are using visual search tools like Google Lens and Pinterest to find products, price-check in real-time, and find what they need without even typing a word. So how do you rank with visual search engines? ➡️ High-quality images ➡️ Detailed descriptions ➡️ Strong site authority ➡️ Customer reviews/ratings Poor images, missing alt text? You’re invisible in visual search results, which means you're leaving revenue on the table. ⚡ So, what’s the move? Focus on what matters: Optimize your product listings, upload your data to Google Merchant Center, and don’t wait for your competitors to figure it out first. Want to make sure your holiday eComm strategy is ready for visual search? Check out the latest from Rebecca Krause for the full breakdown and actionable tips: https://lnkd.in/gsiGmr5M

Gartner said...25% of search traffic would be gone by 2026. They were wrong when I checked my SEO traffic it was down 41% in 2024. Yet my newsletter signups are up 65%, my revenue and leads are trending flat... Maybe just maybe you can lose SEO traffic and still grow your business? I don't see a correlation anymore between my SEO traffic and my leads, I do see new KPIs like branded search, homepage traffic, etc trending much closer to my lead flow. We've created the monster we must slay...SEO KPIs. For 20+ years rankings were a great and predictable leading indicator of SEO success. However the world has changed... Today, you have less data than ever, SEM, SEO, Social (Organic and Paid), you just get less granular data, and what's worse for GenAI, we get ZERO data, not one of the major (or minor) platforms gives you a "webmaster tools" style experience to learn about your customers. Research phases are shifting more and more to start with AI and end with branded search, if this continues, what does that mean for your KPIs? In this post I give ya 8 or so ways to pivot your SEO KPIs starting today so you are ready. https://lnkd.in/eMms5Arv

🎁 To crush Q4, you need to get tactical. Here’s where to start: ▪️ Meta Pixel & Conversions API (CAPI): Is your pixel firing correctly? Do you have CAPI set up to feed real-time data to Meta’s algorithms? If not, you're leaving performance on the table. Some advertisers using both Pixel and CAPI saw a 13% improvement in cost per result. ▪️ Product Feeds: Retarget users with the exact products they browsed, or build custom sets tied to different promotions, making your holiday campaigns hyper-relevant. ▪️ Budgeting for Cyber Week: Don’t forget the "Cyber 5" (Thanksgiving to Cyber Monday), but expect cost pers to skyrocket around that time. Planning ahead with optimized budgets will keep you competitive without blowing your budget. More ways to maximize your Q4 ads: https://lnkd.in/gwKYF9Qv

📢 Non-retail brands, you might think Q4’s holiday rush doesn’t impact you, but think again. E-comm and retail brands are throwing serious money into ads—and they’re not your only competition. With the 2024 election ramping up, political ads are already flooding the digital space, driving up costs and shrinking your impression share. Here’s what you might see: 1️⃣ Retail’s Holiday Ad Spend: Rising costs and lower engagement as holiday ads flood the market, even if your brand isn’t in retail. Your audience’s attention is split, and the cost to reach them will be higher. 2️⃣ Election Year Impact: With a 31.2% increase in election ad spend compared to 2020, platforms like CTV, YouTube, and display will be saturated. Expect higher CPMs and lower reach as political ads dominate the space. 💡Tip: Consider testing new platforms like LinkedIn or Pinterest (neither allows political ads) for more controlled, targeted campaigns that avoid the noise of election and holiday content. Want more tips for Q4? Nicole Velasco from our Paid Social team is dishing them out here: https://lnkd.in/gDQZT8Z4

🛑 Stop trying to outsmart Google’s algorithm, instead try to understand its intent. We’ve all seen it—Google drops an update, and the scramble to analyze rankings and traffic begins. 💡 The fix? Stop reacting and get proactive. The key to aligning your SEO with what Google values most is to focus on user-centric, high-quality content that solves real problems. As algorithms and AI continue to change how people search, the question is—how prepared are you? If you’re not proactively thinking about content quality, technical health, and user experience at the forefront, the next update could leave you once again scrambling. Want to take a data-driven proactive approach to your SEO? Check out tips from Emily West, for building a resilient SEO Strategy for 2025 https://lnkd.in/gqAeAddb

Generative AI is already changing how we do SEO and content creation. AI is driving efficiency at every stage of the content lifecycle. A few ways to incorporate AI into your workflow: ▪ Content Ideas in Seconds: Use AI tools to generate ideas based on what people are actually searching for. ▪ First Drafts Done Right: AI helps with the heavy lifting on drafts. But it’s still up to us to refine, add value, and make appeal to real people. ▪ Real-Time Optimization: AI tools can enhance how we optimize for search intent and SEO best practices, making sure your content ranks while still resonating with your audience. 👉 Dive deeper into how AI is changing SEO content creation:

Search traffic down? Direct traffic up? It might be time to start tracking AI-driven results from platforms like ChatGPT. Seer’s GenAI Answer Tracking tool helps brands monitor their presence in AI-generated search results. 👉 See how it’s done: https://lnkd.in/gWwun6pd