Semcasting, Inc.

"Despite common misconceptions surrounding programmatic advertising, it actually has a huge amount of untapped potential in building brand awareness and influencing B2B buying decisions." In the world of B2B marketing, overcoming lead generation challenges requires innovative strategies. Building brand awareness is crucial, yet often overlooked. Programmatic advertising, with its precise targeting capabilities, is an underutilized channel for this purpose. It not only brings in qualified leads but also provides valuable insights into your ideal customers. By integrating programmatic advertising into your brand-building efforts, you can effectively maintain top-of-mind presence throughout lengthy sales cycles and optimize your lead generation strategy. Explore insights into B2B marketing from our GM of Consumer Services, Mike Skladony: https://lnkd.in/eh_dqJqi #b2b #programmatic #leadgeneration

Exploring the Evolving Landscape of Healthcare Marketing: Insights from Justin Thompson Targeting strategies in healthcare are constantly evolving. In this interview, Justin Thompson, GM of Identity & Healthcare Services at Semcasting, discusses key trends and challenges shaping healthcare marketing today. He highlights the increasing focus on reaching healthcare professionals (HCPs) and the innovative methods Semcasting uses to connect with both HCPs and patients. Justin also explores the rise of new marketing channels, the importance of staying abreast of regulatory changes, and the industry's shift toward a cookieless future. Dive in to learn more about how Semcasting is helping healthcare companies thrive in digital advertising. What recent trends or challenges are you seeing in healthcare marketing? Two key trends stand out. First, targeting healthcare professionals (HCPs) is now a staple strategy. At Semcasting, we can locate over 70% of HCPs wherever they are, reporting back impressions at the NPI level in near real-time—all while remaining fully HIPAA compliant. The second trend is the growing complexity of targeting patients. At Semcasting, we’ve developed effective methods for reaching patients. Our Point of Care (POC) product targets individuals in specific areas, such as doctor’s offices, delivering relevant ads when medical care is top of mind. Additionally, we’ve partnered with data providers like PurpleLab, who offer modeled claims and script data to enhance our patient-targeting efforts. How are the channels used for targeting evolving? While programmatic and social channels remain dominant, we’re seeing significant growth in podcast audio and connected TV. Semcasting has integrated with various platforms to support targeting and measurement across these channels, providing healthcare companies with more diverse and effective ways to engage their target audiences. What do you foresee for the future of healthcare marketing? Looking ahead, one of the most pressing areas to watch is the rapidly changing regulatory landscape. Staying compliant with these changes is critical—for example, certain states have recently banned geofencing around medical facilities, impacting specific marketing tactics. Semcasting is committed to helping clients navigate these restrictions. Another major development is the ongoing shift toward a cookieless world. Although Google has postponed the deprecation of third-party cookies, many browsers already block cookies by default. Fortunately, Semcasting’s identity graph is deterministic and cookieless, positioning us ahead of the curve in providing accurate and reliable identity resolution solutions. To learn more about Semcasting's Healthcare/Pharma initiatives, download our whitepaper: https://lnkd.in/ej8nxfkN

While running political programmatic campaigns, do you ever wonder, “How do we actually know who is active online and who is not?” With Semcasting’s Digital Activity Score, we are able to score individuals on their internet engagement and time online, giving you the control of targeting people you KNOW are active on their devices vs. others that are not. With this scoring index, you can ensure your ad dollars are being spent on individuals who are more likely to engage with your ads, especially when it comes to CTV. Knowing they are heavy digital users gives you a good indication that they spend a majority of time on their devices; streaming, browsing and watching. Want to take advantage of this scoring model that Semcasting offers? It is all included (and much more) in our FREE AudienceDesigner platform at a low $1.00 CPM on usage. Reach out to Angela McGrath amcgrath@semcasting.com to learn more! Interested in our Digital Activity Score? Read our data sheet: https://lnkd.in/eqUEFrRY

In the upcoming election, one that is starkly divided by many key issues, candidates must swiftly and precisely tailor their campaign targeting strategy to reach the right voters through the right platforms at the right time. In the "Value of Issue-Based Digital Campaigns" podcast with Karen Jagoda, our CEO Ray Kingman highlighted that aligning messaging with audiences and reaching them more efficiently will be crucial for candidates, as he predicts the Get Out the Vote phase of the campaign cycle will likely be the determinant factor for a win. During that phase, being able to see who reacts positively to or engages with certain messaging, sites, or creatives by utilizing Semcasting's Real-Time Voter Measurement will allow candidates to optimize campaigns and take full advantage of these insights with same-day time-to-market capabilities. Listen to the whole podcast to hear more of Ray's insights: https://lnkd.in/gHvihEe9

Looking for more transparency and accuracy when it comes to your digital ad campaigns? Whether you want high match rates, a privacy safe environment or the ability to leverage cross-platform measurement in real-time, AudienceDesigner by Semcasting (ADS) is the solution. Interested in learning more? Watch the video here: https://lnkd.in/epyswW5K

Congrats to our team members - they work hard not only to succeed in-office for their clients, but also in their own personal pursuits!

Cynopsis is proud to congratulate our 2024 finalists for the Best of the Best & Rising Star Awards! Food Network Cadent Samsung Ads Hulu The Weather Channel Fox Entertainment FOX Sports datafuelX Athletes Unlimited Cowboy Channel EX.CO TLC Worldwide Paramount TelevisaUnivision Semcasting, Inc. Initiative Semcasting, Inc. REDTV Driver Studios Warner Bros. Discovery Beeby Clark+Meyler Universal Television Telemundo 52 AMC Networks FreeWheel Viamedia Simpli.fi Octagon Plex, Inc. We can’t wait to see you all on September 17th in NYC! Register here: https://lnkd.in/e25ChMWq

To target in healthcare, you must have the ability to be both privacy-compliant and precise to reach the right patients and customers. For a major national healthcare provider, the challenge was reaching their elusive high-value customers. Using Semcasting's Identity Graph and Digital Activity Index, even those without digital IDs for the target media platform were able to be reached and scored based on how easy or difficult it would be to get in front of them in relation to their online usage. The result? A 300% ROI. Read the case study on this health insurance company's success from working with Semcasting: https://lnkd.in/eKrzRDpa

Election Day is soon approaching, and reaching voters quickly during the Get Out the Vote (GOTV) stage will be mission critical for campaign success. Semcasting's AudienceDesigner (ADS) facilitates same-day onboarding, matching and time-to-market activations with transparent insights and measurement into who has seen the ad vs. who has not, while also allowing the unserved to be retargeted in their own segment, increasing reach and results. Get in front of voters FAST with ADS. Reach out to Angela McGrath for more information, and watch our video on Real-Time Voter Measurement to learn more: https://lnkd.in/eShFJNQD

We are excited to share that Semcasting has been named a Cynopsis finalist for Best Ad Targeting Solution, and our own Angela McGrath is a Rising Star Honoree! Our cookieless targeting solution, AudienceDesigner (ADS), has received recognition for its innovative and highly effective onboarding, targeting, and measurement. With the addition of Real-Time Measurement, you now have insights into who exactly the ad did and did not reach, resulting in optimizable campaigns that consistently surpass industry standards. Angela is a powerhouse who has exceled in many different verticals throughout her time at Semcasting, and she now supports over 50 political clients. She is driven to succeed for not only herself but for her clients, and we are lucky to have her. We are proud of our development team and Angela and hope to share more good news in the future. Click the link to learn more about AudienceDesigner: https://lnkd.in/dFXEmYrQ #adtargeting #cynopsisawards #cookieless #measurement