Attain

We’re headed to POSSIBLE April 28-30! At Attain, we’re redefining how brands can achieve better outcomes with data-driven insights and real-time sales attribution – all based on actionable, live purchase data. Whether you’re looking to optimize performance, maximize ROI, or tap into new consumer behaviors, we’re here to help. Connect with the team in Miami to see what’s possible for your brand! 📆 Book a meeting with us here: https://hubs.ly/Q03cyKLS0 Brian Mandelbaum Ben Kartzman Dave Constantino Vlad Strelsov Jackie Carroll Marka Hinkamp Jeff Zifrony Jay Seaton Matthew Gordon Jake Engler #POSSIBLE2025

Mondelēz International partnered with Kargo, SmartCommerce, and Attain to redefine what's possible in CTV advertising—and the results speak for themselves. By combining high-impact creative, frictionless purchase experiences, and real-time measurement, Mondelēz achieved unprecedented performance in driving sales directly from CTV. This collaboration proves that when brands connect media to outcomes, they can turn engagement into action. 🔗 Read the full story: https://hubs.ly/Q03cx7KY0

Big Food is on a buying spree, snapping up health-conscious and indulgent brands alike. From PepsiCo to Molson Coors, legacy giants are making moves—but is it about innovation or just staying on top? See what’s driving the latest deals: https://hubs.ly/Q03cjMQz0

What a day at #MarketectureLive! Attain was proud to sponsor the happy hour at yesterday’s event, bringing together some of the brightest minds in ad tech for great conversations, insights, and—of course—a few well-earned drinks. 🍻🍀 Thank you to the Marketecture Media team for hosting, and to everyone who joined us to connect! 📸 View the full gallery here - https://lnkd.in/gx5QWGbN - thanks to STS Photo Video!

Ready to explore what’s next in retail? Las Vegas is calling! Don’t miss out on our Evolution of Retail #BISummit, hosted by Four Seasons Hotels and Resorts on March 25-26. The future of retail is happening here—secure your spot now! https://lnkd.in/gaXkDDhw Join us to hear from top industry leaders like Jillian Gorman Villalobos from Samsung Electronics and Vlad Strelsov from Attain as they share their top marketing insights! Register now for Day 1!

Heading to Orlando for Association of National Advertisers' Media Conference? Don’t miss the chance to catch up with Marka Hinkamp and Jackie Carroll to discover how our cutting-edge tools are driving outcomes for marketers—helping brands engage with their audience more effectively, make data-driven decisions, and achieve measurable results. We’re looking forward to seeing you there! #ANAMedia

Day 2 Recap: The Outcome Summit Building on the momentum of Day 1, the second day of The Outcome Summit delivered another round of insightful discussions, tackling some of the most pressing challenges and opportunities in advertising and measurement. A key theme throughout the day was the evolving data landscape —how brands are shifting from third-party to zero-party data strategies to build deeper, more direct relationships with consumers. With CTV offering more precise targeting and interactive capabilities, conversations underscored the importance of new measurement frameworks that bridge the gap between linear TV and digital advertising. Industry leaders also explored how emerging technologies, particularly AI, are transforming measurement methodologies, enhancing predictive analytics, and improving ROI evaluation. Again, a big thank you to all our speakers, panelists, and attendees for another incredible day of learning and collaboration! 📍 Closing the Loop: Measuring & Maximizing Commerce Media Effectiveness— Moderated by Christopher Feo (Chief Business Officer, Experian); alongside panelists Amie Owen (Chief Commerce Officer, KINESSO), Leah Sallen (SVP, Media, VML), Julio Acosta (Director, Paid Media & Social, SC Johnson Lifestyle Brands), and Evan Hovorka (VP, Product & Innovation, Albertsons) 📍 Live Sports, Live Insights: Redefining Ad Measurement in CTV— Moderated by Dan Kurtter (SVP, Strategy, Attain); alongside panelist Vratik Sharma (Live Sports Measurement GTM, Amazon) 📍 The Measurement Matrix— Moderated by Jonah Goodhart (CEO & Co-Founder, Mobian); alongside panelists Kym Frank (SVP, Ad Sales Research & Data, Fox Corporation), and Scott Sutton (Director of Media, CKE Restaurants, Inc.) 📍 From Third Party to Zero-Party: Navigating the New Data Landscape— Moderated by Elliott Nix (GM, Business Development, Retail, The Trade Desk); alongside panelists Andrea Zapata (VP, Advertising Data, Measurement, and Partnerships, T-Mobile), and Jennifer Faraci (Chief Data Officer, Digitas North America)

Last night, the Attain team had a fantastic dinner with clients and friends at Tailor Nashville during Digiday's Media Buying Summit! From thoughtful discussions about the future of the industry, to an impromptu fireside chat with Chef Vivek Surti about his own career and life experiences (thank you Rosa Lee for facilitating!), it was incredibly energizing to be in a room full of motivated, enthusiastic, and hardworking leaders! We're eager to maintain this positive momentum, deepen relationships, and drive meaningful impact together!

Despite wellness being a $6.32 trillion global force, spending is softening as consumers become more budget-conscious. Fitness centers, supplements, and even non-alcoholic beer brands are seeing declines. Curious about how else the economy is reshaping the wellness industry? Click here: https://hubs.ly/Q03bYHVS0

Day 1 Recap: The Outcome Summit The first day of The Outcome Summit set the stage for insightful discussions on the evolving advertising landscape, the increasing role of data-driven decision-making, and the power of cross-functional collaboration in driving business outcomes. Industry leaders emphasized the shift from vanity metrics to sales-driven measurement, ensuring advertising effectiveness and maximizing ROI. They explored how brands can leverage consumer data and behavioral insights to create high-performing, personalized campaigns that drive brand equity and business results amid shifting consumer expectations and evolving privacy regulations. Lastly, speakers highlighted the importance of cross-functional alignment, showcasing how marketing and finance leaders can collaborate to drive strategic and growth-focused investments. Across all sessions, a common theme emerged — sales matter! A HUGE thank you to our moderators and speakers who facilitated these engaging conversations: 📍 Beyond Inputs: Measuring Sales Outcomes to Prove Advertising ROI — Moderated by our CEO and Co-Founder Brian Mandelbaum; alongside panelists Megan Jones (Chief Media Officer at Digitas North America), Travis Scoles (EVP, Advanced Advertising at Paramount), and Travis W Freeman (Chief Media Officer at Inspire) 📍 The Consumer Code: Decoding Insights for Smarter Advertising — Moderated by Jessica Hogue (Chief Data Officer, Consumer Media at Hearst); alongside panelists Melissa Wisehart (Chief Media Officer at PHD), Alexander Potts (EVP, Media Investment & Ad Technologies at Tombras), and Peipei Lin (VP, Marketing at RIMOWA) 📍 Driving Growth Together: The CMO-CFO Power Relationship — Moderated by Michael Burke (EVP at MediaLink); alongside panelist Michelle Crossan-Matos (former CMO at Ulta Beauty)