Seniors Guide

⭐️ 5 sales and marketing strategies senior living providers plan to embrace in 2025. 1. Increasing Budget: Senior living providers plan to increase sales and marketing budgets to boost occupancy in 2025. 2. Digital Strategy Emphasis: There’s a strong emphasis on digital marketing, including SEO, social media marketing, and PPC advertising. 3. Technology Investments: Automation tools are being adopted to improve lead management and marketing efficiency. 4. Community Relations: In 2025, senior living providers plan to strengthen relationships with local communities by hosting engaging events and collaborating with local organizations to improve perceptions of senior living. 5. Data Driven Strategies: Providers will leverage data to drive strategic decisions and refine their marketing approaches. Source & Full Article: https://lnkd.in/e3xhsDWc #seniorliving #seniorlivingmarketing #marketingstrategy #seo #seniorsguide

Wishing you a safe and festive Halloween from all of us at Seniors Guide! 🎃🖤 #HappyHalloween #Halloween2024 #SeniorsGuide

A quality blog can boost your website’s SEO, attract more visitors, and showcase what makes your senior living community stand out. ✍️ We’ve outlined 9 essential tips to help you create engaging blog content that draws in readers, highlights what makes your community unique, and builds trust with your audience. Explore the full guide here: https://lnkd.in/e6V35wts #SeniorsGuide #BlogWriting #SeniorLiving #MarketingTips #SeniorLivingMarketing

We had a fantastic time attending the 2024 NCALA Fall Conference and Trade Show this month! 💙 Thank you to everyone who made this event so impactful—we're excited for what’s ahead! 🎉 Crystal Hendley Kadie-ann Jackson Brigitte Specht NCALA - North Carolina Assisted Living Association #NCALA2024 #NCALAConference #AssistedLiving #SeniorLiving #IndustryLeaders #SeniorCare #Networking #SeniorIndustry

2025 is around the corner—Is your senior living marketing ready? 🏡 We've outlined the most important things to consider as you compose your marketing strategy for the year ahead! 🌟 Explore our must-know tips here: https://lnkd.in/eFktAxvP #MarketingTips #SeniorLiving #SeniorLivingMarketing #Marketing2025 #DigitalMarketing #SeniorsGuide

We had a fantastic time at the VALA Fall Conference! It's always energizing to learn new things, get motivated, catch up with old friends, and make new connections. #VALAFallConference #Networking #ProfessionalDevelopment Alex Powers

So fun seeing the Otterbein team Shonia Russelle, Molly Good and Kristi Valentine at #SMASH.

Really fun hosting “Strategy Sync with Jamison Gosselin, MBA” where we learned how to put together tactical takeaways from #SMASH Heard a super smart takeaway from Brooke Saxon-Spencer “We as an industry need to take a step back and map out every touch of AI to make sure each piece of the AI voice serves our brand and mission.” Love the collaboration I’ve seen this week with the intent of serving our seniors better. Seniors Guide

Day 2 #SMASH Takeaways & Tips: ⭐ "Have local placement agencies sign YOUR agreements and pay those referral fees over time vs all at once" Lacy J. ⭐ "No one window shops for Senior Living" Dan Hutson ⭐ "Data is our compass" Sara Robertson ⭐ "Permanent discounting (vs short term discounting) widens the buyer pool for who can afford your community, and when occupancy is low, it is a powerful tool" Michael Morris ⭐ "Follow up on tours with a video of things that compel like a sunrise from their room, an event from the community, a quick resident testimonial" Christie Freeze I'm ready to go for Day 3 and can't wait to see everyone! Let's serve seniors better through #SeniorLivingMarketing

💬 Customer Service is the Key to Resident Retention! 🏡✨ Recent surveys show that 65% of families cite customer service as the biggest issue after moving in. The first 90 days are critical to making new residents feel welcome and supported. 👥 Consistent, happy staff members are essential for providing top-notch service. Maintaining the level of care experienced during the sales process can make all the difference in avoiding quick move-outs. 💡 To keep residents happy, continue the conversation after move-in! Share FAQs, host meet-and-greets, and gather feedback regularly. By investing in people, you’ll create a community that truly feels like home. #SeniorLiving #CustomerService #ResidentSatisfaction #SeniorCare #SeniorsGuide #SeniorLivingMarketing