Sensor Tower

>𝟵𝟬% 𝗼𝗳 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁 𝗳𝗹𝘆𝗲𝗿𝘀, 𝗵𝗼𝘁𝗲𝗹 𝗵𝗼𝗽𝗽𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘄𝗼𝗿𝗹𝗱 𝘁𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 𝘂𝘀𝗲𝗱 YouTube 𝗶𝗻 𝗤𝟰 𝟮𝟬𝟮𝟰. ✈️ 🏨 🌍 ...And advertisers followed the eyeballs — dedicating more of their 2024 budgets to the video sharing platform with each passing quarter. 💹 💸 🔗 Curious what else we uncovered? 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗼𝗯𝗶𝗹𝗲 𝟮𝟬𝟮𝟱 for more insights: https://bit.ly/43YxEOa ~More key takeaways below~ 📲 4.2B Travel app downloads in 2024 — +3% YoY ⏱️ 20B+ hrs spent in Travel apps — +7.3% YoY ✈️ Airline app downloads: +5% YoY | +51% vs. 2019 🚌 Bus & Rail app downloads: +2% YoY | +44% vs. 2019 📺 YouTube = 59% of Travel video ad spend (📈 +7 ppts YoY) 🏨 Accommodations shifted 14 ppts of video budget to YT 📈 Airbnb ad spend: +112% | Vrbo: +162% Spanning 10 industries and 22 regions, it’s packed with insights every marketer can use — no matter your vertical.

The Future of Gaming VIP Dinner was a 𝒃𝒍𝒂𝒔𝒕. Join us next time! 85 people mingled over delish food 🥩 and icy cocktails 🍸— including executives and senior leaders from some of the 𝘁𝗼𝗽 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝘀𝗽𝗮𝗰𝗲. This post wouldn't be complete without a shout-out to some of the boundary-breaking industry leaders who shared the evening with us! Huge thanks to: Jam City, Zynga, Discord, Google, Microsoft, Apple, Meta, Xbox, Supercell, Scopely, YouTube, Tencent Paramount Pictures, Roblox and PlayStation

📣 We’re headed to Neudata London Data Summit 2025! Join us tomorrow, March 27th, at Booth S at Convene, 22 Bishopsgate. Our team will be on site all day, and we’re excited to connect with data leaders and innovators across industries. 🎤 Don’t miss Andrew Sprague speaking from 11:40–12:00 on: “Unlocking Wholistic Digital Trends Across App and Web” We’ll be sharing fresh insights, meeting fellow attendees, and diving deep into how digital behavior is evolving across platforms. 📍 Neudata London 2025 🗓️ March 27 | 8:30am–6:30pm 🔗 Event Info: https://bit.ly/4l39314

Eat. Sleep. Game. Repeat. This is not a drill. Sensor Tower’s acquisition of Video Game Insights (VGI) solidifies us as the preeminent source for gaming across mobile, PC, and console. Gaming publishers and developers can: 🚀 Benchmark performance and track competitors with timely and granular analysis 🚀 Track shifts in customer behavior and preference by genre and region 🚀 Boost performance with insights into what drives player acquisition Holistic, global competitive intelligence. We’re not just taking the field, we’re changing the game. Want a demo? Click here: https://bit.ly/4i8zyjD #Acquisition #GameInsights #PCandConsole #VideoGameInsights #CompetitiveInsights #GameData

🏀 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐚𝐢𝐭𝐥𝐢𝐧 𝐂𝐥𝐚𝐫𝐤 𝐄𝐟𝐟𝐞𝐜𝐭 🏀 Female athletes are getting some much-deserved recognition — and record-breaking commercial opportunities. Read our new report on March Madness 𝗵𝗲𝗿𝗲: https://bit.ly/4lexRTV 𝗧𝗟𝗗𝗥: 👉 Brand spend on female athletes up 90x (2024 vs 2022) 👉 Daily active users on apps streaming the games up 45% 👉 Ad spend soars 80% YoY in 2025 👉 Download the full report to learn more 😉

🗣️ Last call! Register for our webinar with Meta here : 👉 https://bit.ly/4c42PKg 👈 Tomorrow, mobile experts from both companies will break down the top creative trends fueling puzzle games — and guidance on how to improve your campaign performance. 📆 Date: 26th March 2025 ⏰ Time: 11:00am GMT We'll see you there!

🚀 𝗧𝗵𝗲 𝗔𝗜 𝗔𝘀𝗰𝗲𝗻𝘀𝗶𝗼𝗻 𝗼𝗻 𝗠𝗼𝗯𝗶𝗹𝗲: 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗼𝗯𝗶𝗹𝗲 𝟮𝟬𝟮𝟱 🤖📱 👉 Download the full report: https://bit.ly/4l4gnti Generative AI apps exploded in 2024, turning mobile into a billion-dollar AI marketplace. Here’s what the data shows: 📈 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗲𝗰𝗼𝗿𝗱𝘀 💰 Global IAP revenue reached $1.3B in 2024 (+180% YoY) 📥 Downloads neared 1.5B (+92% YoY) 📊 𝗖𝗵𝗮𝘁𝗯𝗼𝘁 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 🗨️ AI chatbot downloads hit 427M in Q4 alone (+119% YoY) 🎨 AI Art Generators also saw growth, with 85M downloads (+21%) 🌍 𝗔 𝗖𝗿𝗼𝘀𝘀-𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗦𝗵𝗶𝗳𝘁 📲 More than 3,000 apps mentioned AI for the first time in 2024 📚 Games, Productivity, and Utility saw the biggest jumps 💡 From finance to gaming, mobile apps are embracing AI in new and creative ways. Discover the top trends—and what they mean for your brand.

Sensor Tower x Meta: Exclusive Webinar 🔗 𝗦𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝗵𝗲𝗿𝗲: https://bit.ly/4l2hpGe 📆 Date: 3 April 2025, Thursday ⏰ Time: 10:00AM – 11:00AM VNT You can expect: 👉 Insights from Sensor Tower's mobile experts 👉 Data-backed recommendations to shape your mobile strategy 👉Key lessons from Meta Don’t miss out – even if you can’t make the live session, be sure to register for your spot and we’ll send you a copy of the recording.

Ever have one of those days when your data just leads you nowhere? We get it. Mobile, Digital, Web, Audience, Retail Media, PC, and Console insights. One Platform. No run-around. Also, we're really big #Severance fans 😎 Want a demo? https://bit.ly/3DO7fIo #CompetitveInsights #MobileInsights #DigitalAdvertisingInsights #FridayMeme

Sensor Tower in the News! A Spring assortment of stories is freshening up the beginning of the year with TikTok, #RetailMedia, CVS Pharmacy, #AI, and the encrypted chat app #Signal dominating the news cycle in the first quarter. We’re proud to continually be the most trusted source of digital and mobile insights for major news outlets like Bloomberg, MediaPost, The New York Times, CNBC, TechCrunch, and more. Your business can trust us too. Does your data know? Ours does. #NewsWorthy #DigitalInsights #MobileInsights #WebInsights #AudienceInsights #VideoGameInsights #CompetitiveInsights