Sercante

You have been hearing a lot of talk in the space about Customer Data Platforms like Salesforce Data Cloud and AI and how it can all work together to create personalized customer experiences, but you're probably wondering... What does the customer data platform actually do? How can I make sure my team and I are set up to fully take advantage of what these tools can do to set ourselves apart from the competition? How can I apply these solutions to work within our current systems and processes to create unique, tailored, and seamless engagements for our audience? Kirsten Schlau shares her insights on The Spot in her article, Data Cloud No Cost Edition: Get Ready First. She gives five key aspects to consider when thinking about how to prepare your data and set yourself up to get the most out of the platform: 1. Data Quality - How accurate and complete is your data? Does it account for individual privacy preferences? 2. Access: Does your organization have the ability to open up your tech stack and bust data silos? 3.Actionability: What is your ability to use new data to improve growth programs across various channels? 4.Commitment: Company-wide, is there a long-term commitment and investment for a customer data platform (CDP)? 5.Goals: Do you have a shortlist of the simplest and most important objectives to begin with? Get all the details on The Spot and then take the next step to understand how to apply this to your organization with our upcoming workshop, Data Cloud + AI for Marketers on October 28. Learn more and register here: https://lnkd.in/eyGW6DBB

Don't miss our Dreamforce Debrief with the Experts happening this Thursday, October 3! Get a simplified breakdown of all the major Dreamforce highlights and have a better understanding of the next best steps to apply it all to your organization. Sign up: https://lnkd.in/ebHfy3GC #DF24

For those of you scoping out the thrilling lineup👇 of Data Cloud-focused MarDreamin' sessions this year, you'll love this Data Cloud + AI for Marketers Workshop happening on October 28! Data Cloud-focused MarDreamin' sessions: 👀 Efficient Consent Coordination with Data Cloud Speakers: Karrothu Durga Prasad and Bala Ganagadhar Vadlamuri Optimize Ad Spend and ROAS with Data Cloud Speaker: Timo Kovala Beyond the Hype: Let's Talk About the 'Real' Use Cases for Data Cloud Speakers: Vicki Moritz-Henry and Melissa Hill Dees, MBA Data to Dollars: Transform Financial Sector with Data Cloud Speakers: Ekaterina Obolenskaya and Cyril LOUIS ☁ Boost predictive analytics with Data Cloud & Einstein Studio Speaker: Karrothu Durga Prasad Leveraging Custom GPTs for Efficient Data Cloud Implementations in RevOps Speaker: Lara Arnason Building a Customer Activation Platform for Data Cloud Speaker: Mounir Nejjai Data Cloud: Bridging the Gap Between Data Consumers and Data Producers Speaker: Jacob Hayes Why Should Marketers Care About Data Cloud? Speaker: Jen Kazin How to Make Data Cloud Data Actionable in Marketing Cloud Speaker: Tim Ziter Register for MarDreamin' to attend these sessions and then sign up for this workshop to kickstart your Data Cloud and AI learning journey and understand how to apply these solutions to your organization to elevate your customer experiences. Learn more and sign up: https://lnkd.in/eyGW6DBB

🎉 In September we welcomed five new team members to Sercante who each have unique perspectives and expertise to continue to elevate the offerings we bring to our clients and partners by building seamless digital experiences for real connections and meaningful outcomes. Here is a little bit about what they like to do when they’re not collaborating with partners or helping sales, marketing, and customer success teams to craft frictionless customer experiences and drive growth: Director of Delivery, Drew Phillips, loves sports, both watching and playing them, and has had season tickets for Toronto FC since day one (2007). Senior Engagement Manager, Sibusiso Ntuli, MHA, is a New York native and is a die-hard Yankees, Giants, and Knicks fan! SVP Client Partnerships, Danielle Block, is also an avid NY sports fan (Yankees, Knicks, Rangers, Giants) and loves to be active outdoors, cooking, and spending time with her dog Leo, a mini labradoodle. VP Growth & Alliances, Lauren Noonan, enjoys yoga, walking the beach, snuggling her golden retriever, and reading. VP Delivery, Matt Henwood, is a big Dallas Cowboys fan, and loves running, reading, riding motorcycles, and being by the water in the summertime. Welcome Drew, Siso, Danielle, Lauren, and Matt! Psst...for those in the community looking for their next opportunity, we’re continuing on our journey to grow with purpose! Check out our open roles here: https://lnkd.in/eBQ2Hczt #newhires #jobopportunities #remotework

A week ago, Salesforce announced Marketing Cloud Advanced Edition which empowers teams to deliver personalized customer experiences at scale with the following features: Path Experiment Einstein Engagement Frequency Einstein Engagement Scoring Unified Conversations with SMS Get all of the details on each one from Erin Duncan's article on The Spot. Then sign up for our Dreamforce Debrief session to receive expert insights on other top announcements and takeaways like this from the conference. Learn more: https://lnkd.in/ebHfy3GC

⏰ Last chance to register for Code School for Marketers starting next week! Receive a foundational knowledge of HTML & CSS. Get hands-on coding experience with Account Engagement emails. Gain the skills to make custom enhancements that foster conversion. Walk away being a more efficient marketer. This six-week course starts October 2. #salesforce #emailmarketing #codingtraining Sign up here: https://bit.ly/3MD0LwA

When sales, marketing, and customer success tap into AI-powered solutions it enables them to deliver elevated customer experiences at scale. One solution we wanted to share is the Gen AI capabilities of Marketing Cloud Growth. Helping teams to spend less time drafting and more time focusing on their customers to drive deeper relationships. Read about its capabilities with the campaign asset creation experience from this blog article: https://lnkd.in/edscXb5V #marketingcloud

Last chance to register for the Account Engagement Admin Bootcamp that starts Tuesday, October 1st! Course Outline: Technical setup and tips for organization Campaign structure and automations for segmentation Lead qualification management with Scoring & Grading Building assets in the Classic and Lightning Builder Creating personalized journeys with Engagement Studio Join us for this 6-week course to learn from a certified instructor and gain proficiency with the platform to be a more efficient marketer and reach your growth goals for 2024. Sign up here: https://bit.ly/3Zge5ie

Today's customers expect tailored experiences with zero friction and it's the teams that deliver this who will stand out among their competition. But when your data is living in disparate systems, it can seem overwhelming to think about connecting it all and activating it to create a personalized customer experience and continue to do this at scale. The good news is we are in a thrilling time when technologies are being released that can help us accomplish this, such as Salesforce Data Cloud and AI-powered solutions. Learn how to apply Data Cloud and AI to your organization with our upcoming workshop on October 28! A three-hour deep dive to help give you have a better understanding of these solutions, what they can do, and how you can harness them to create customized, frictionless experiences for your audience. Learn more and sign up here: https://lnkd.in/eyGW6DBB

The Growth Lounge was a home for sales, marketing, and customer success to become more closely connected at Dreamforce and learn about the latest solutions and strategies that create seamless customer experiences to drive growth. The Growth Lounge experience continues with this Dreamforce Debrief with the Experts on October 3. Gather your sales, marketing, and customer success teams to join this session and hear how Cara Clanton Pope, Jacob Catalano, Sarah Gantz, and Mike Creuzer are approaching all of the top takeaways from the conference to continue to build your action plan for applying what you learned to elevate your customer experiences. #DF24 #GrowthLoungeDF24 Learn more: https://lnkd.in/ebHfy3GC