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Being able to visualize actionable data so you can effectively measure performance and make smart, well-informed strategic decisions is critical. But this can be challenging when you have multiple data sources and are limited in fully maximizing your analytics tools. Which is why our Marketing Analytics Program Manager, Aaron Stayman is leading this workshop during MarDreamin on November 14, Creating Visually Engaging Dashboards from Multiple Data Sources. Join this interactive workshop to understand how to join multiple datasets together and create dashboards that clearly communicate the impact of your efforts and how customers are engaging with your campaigns. Learn more and sign up here: https://lnkd.in/dgztdQjZ #marketing #analytics #mardreamin2024

It was a pleasure connecting with the #trailblazercommunity at Northeast Dreamin'! We found that as more teams are looking for ways to adopt AI-powered solutions to be more efficient at what they do and provide more personalized experiences to their customers, they are working to prioritize their data strategy to properly fuel these experiences with accurate data and optimize how they manage their systems as accidental admins. A big shout-out to Sarah Gantz, Abbey Freund, and Jordyn Jaffer for sharing your insights with the community! If you're interested in learning more from the team about data strategies, maximizing AI, and optimizing your technology to deliver seamless customer experiences, check out our team's sessions at MarDreamin', the 3-day virtual conference, November 12 - 14. https://lnkd.in/dSJRjzP7 #NortheastDreamin #mardreamin2024

Don't miss this opportunity to hear from the experts on how to get started with the new features available for teams using Account Engagement! Join us at 10 am ET this Thursday to hear from Erin Duncan and Andrea M. Tarrell as they discuss: 🤩 The new features highlighted in the popup banner. 🔮 The future of Marketing Cloud. ✨ The benefits to maximize with Data Cloud & AI 🚀 How to get started with using these new features Sign up here: https://lnkd.in/d6P6sb59 #salesforce #marketingcloud #pardot

4 Takeaways you'll get when you join us to unpack the new features available for Account Engagement customers 👇 Hear from experts Erin Duncan and Andrea M. Tarrell and understand how you can start using the new features to create personalized, seamless customer journeys. October 24 at 10 am ET Sign up here: https://lnkd.in/d6P6sb59 #salesforce #marketingcloud #pardot

The Data Cloud + AI Workshop for Marketers is next Monday and we'll kick things off with the real-talk for application. Check out the course outline and an overview of what you'll learn below. 👇 Course Outline: Data Cloud 101: The Real-Talk for Application AI in Marketing: Unlocking Full Potential Strategies for Optimizing Customer Journeys Measuring Success: KPIs & Reporting Best Practices Practical Steps for Preparing Your Data The Next Steps for Marketers What You'll Learn: 🧠 A clear understanding of what Data Cloud is and how it can be applied to your org. 💡 Ideas for how to use AI in marketing for personalization, automation, and real-time insights. 📝 Strategies for optimizing customer journeys using Data Cloud and AI functionality. 📊 Best practice methods and KPIs for measuring the success of AI-powered initiatives. 🪄 Practical next steps to take full advantage of Data Cloud and AI in your organization. Join us on October 28 from 12 - 3 pm ET and learn from the experts, get insights from group discussions, and understand how to apply these powerful solutions to create tailored, seamless customer experiences. Sign up here: https://lnkd.in/eyGW6DBB

ICYMI: There’s a new popup banner for teams using Account Engagement, highlighting new features! Including: Create Emails with Einstein Copy to Salesforce CMS Build Segemtns with Data Cloud Let Your Marketing Flow Join Andrea M. Tarrell and Erin Duncan next week to unpack what this all means, how you can use these features to elevate your customer experiences, and how to get started. Thursday, October 24 at 10 am ET Sign up here: https://lnkd.in/d6P6sb59 #salesforce #marketingcloud

📣 Last call to register for the Data Cloud + AI Workshop for Marketers, happening Monday, October 28! Understand how to apply these powerful solutions to your organization to create the tailored, frictionless experiences that today's customers expect. Sign up here: https://lnkd.in/eyGW6DBB

Teams using Account Engagement may have seen an interesting popup banner today when they logged into their org. 👀 The banner says, “Explore what’s new for Account Engagement on Marketing Cloud”, highlighting functionality such as Create Emails with Einstein, Copy to Salesforce CMS, Build Segments with Data Cloud, and Let Your Marketing Flow. But what does this banner actually mean? Why does it matter? How can you access these new features? How can it help you achieve your goals of creating personalized, seamless customer journeys? Join Andrea M. Tarrell and Erin Duncan for a real-talk breakdown next Thursday and get a clear understanding of what this banner means for you, how the features can be applied to your organization, and how to get started. October 24 at 10 am ET Sign up here: https://lnkd.in/d6P6sb59 #salesforce #marketingcloud #pardot

Having insight into the results of your efforts and seeing how customers are engaging with your campaigns is critical. It enables your team to tell the full story of your results and make smart data-informed decisions. However, it can be difficult when you don't know how to fully maximize your analytics tool. Which is why our CRM Analytics Program Manager, Cara Clanton Pope is putting on this workshop, B2B Marketing Analytics Beyond the Basics during MarDreamin' Workshop Day this year. Sign up with the All-Access Workshop Pass to join Cara and finally get clear on how to put B2B Marketing Analytics to work, so you can easily visualize your performance data, and also get access to 12 other workshops! Learn more: https://lnkd.in/eg8wwN9B P.S. If you sign up by this Friday, October 18, you also get early-bird 🐦 pricing. #mardreamin2024 #analytics #b2bma

If you're in higher education and have been hearing a lot about Salesforce Data Cloud, but could really use a quick breakdown about what it is, the best use cases for it, and would like to hear from the experts on the best practices for getting started, then we have a series for you... Watch this ungated three-part, webinar series, Demystifying Data Cloud on our website and walk away understanding what Data Cloud is, how it can be used in Higher Education, and the tips for getting started successfully. Then take the next step in your learning journey and check out our upcoming training, Data Cloud + AI Workshop for Marketers, and walk away understanding how to harness this technology to deliver personalized, seamless customer experiences. Learn more: https://lnkd.in/eyGW6DBB