SevenRooms

It’s a big day for SevenRooms – we’re launching our first-ever global restaurant industry trends report and sharing it so we can all get smarter, together! With insights from restaurant operators, SevenRooms platform data, and consumers worldwide, this report shares the latest market research on diner expectations and trending topics like AI, automation, marketing and loyalty. Here’s my perspective on the most impactful insights: 🧠 74% of operators are already using AI in some way to run their business. They’re primarily using it to process reservations, manage inventory and analyze data. Hospitality/Restaurants are early entrants to AI when historically we've been tech laggards. 📧 Personalized email marketing campaigns are driving outsized results for restaurants. Targeted emails see a 23% higher open rate and drive 2X more revenue than full-list sends. 💬 Text marketing is effective in reaching Gen Z Text marketing has a 98% open rate, and the majority of Gen Zers (41%) prefer to receive restaurant promotions via text. 💰 Reservations with prepaid upgrades and experiences average a 35% higher spend than those without. Guests willing to pay more for elevated experiences in advance spend more, and operators are cashing in. In 2023, SevenRooms operators generated significant revenue from upgrades: >$30M in the U.S., >£6M in the U.K. and >$20M in Australia.  This number has grown significantly already in 2024. 🥰 Restaurant-goers will go to great lengths to dine with the brands they love. If a guest in the U.S., U.K. and Australia can’t get a reservation at a particular spot, 31% look for a different date and time, while 32% will look for a different restaurant within the same hospitality group. The data shows that in this age of AI and automation, diners want greater connection and access to the brands they choose to patronize. To meet these needs, operators must leverage the right technology and data to execute strategies that enhance guest experiences, drive deeper connections, and foster loyalty. Take a look at the report, I’d love to hear what you think of the findings: https://lnkd.in/eRqdVjMU

Breaking bread & building bonds! 🥖 Our EMEA CSMs learned the art of bread-making at a recent offsite. 🎉 Thank you to Massimo & Coal Office Restaurant for the dough-lightful experience! 🙏 #offsite #customersuccess #teambuilding #worklifebalance

Introducing Introducing #7RTV, our new video series spotlighting the incredible stories of our #7Roomies. In our debut episode, we feature 3 Roomie restaurateurs — Amy Zhang, Jason Steinthal, and Paul Hadida — as they share their journeys owning and operating restaurants. #hospitality #restaurants #hospitalitytech

As most students head back to the classroom this month, do you remember how you got your start in hospitality? As operators, we're lifelong learners and all started somewhere. 📝 🍎 Share your best advice for someone new to the hospitality industry or tag your industry mentor along with an impactful lesson they taught you. Comment below👇🏻

Mouth-watering food photos have the power to turn social scrolls into reservations.  🔥 But even with a good camera, beautifully-plated dishes can fall flat.  We interviewed renowned food photography experts to help you master the 3 most important elements that turn food photos into reservation magnets. 1. Harness the power of natural light to highlight textures and colors naturally. 2. Use dynamic angles and framing, like the rule of three, to help draw the eye. 3. Incorporate props and settings that complement dish's flavor. Get the specifics on how 👇

Despite busy schedules and endless meetings, it's important for operators to stay up to date on what's happening in the industry and beyond. Share your experience below 👇

Wine, cheese, and #7Roomies — the perfect recipe for team bonding! Our NAM SMB teams joined a Wine & Cheese Pairing Class led by our own wine enthusiast, Alana Steinberg! 🍷🧀 #teambonding #teambuilding #companyculture

From the slopes to the seas, our #7Roomies are making the most of their Fresh Start! Every new Roomie gets two weeks of paid time off before their first day so they can arrive recharged, refreshed, and ready to make an impact at SevenRooms! ⛷️🛳️ #EmployeeExperience #WorkLifeBalance #SevenRooms

What does it take to make the Inc. 5000? A relentless team and clients who trust the vision. 🚀✨ We've ranked #1240 on the 2024 Inc. 5000 list of the fastest-growing private companies in America with three-year growth of 417%. This Inc. 5000 nod is just the beginning. Thanks to our dedicated team and boundary-pushing clients, the journey continues.  #Inc5000 #MoreThanJustReservations Inc. Magazine

This week, Pete Wells wrote his final piece for the The New York Times as restaurant critic, notably critiquing technology’s role in the demise of restaurants. Kristen Hawley at Expedite asked the question to her readers: Is technology making restaurants inhospitable? So we want to know…