San Francisco's spirit shines brighter than ever!
Our "Always San Francisco" campaign just clinched a U.S. Travel Association Destiny Award - a pinnacle of recognition in destination marketing.
But this isn't just an award; it's a love letter to our city, three years in the making.
Through challenges and triumphs, we've shown the world that San Francisco isn't just a place - it's a feeling, an inspiration, a constant invitation to explore and dream.
The numbers tell a story of resilience and allure:
- 51M+ video views
- 235M+ media impressions
- 98K room nights booked
- $28.5M total economic impact
This campaign wasn't just marketing; it was a rallying cry, reminding everyone why San Francisco is always worth the journey.
Massive gratitude to our Chief Marketing Officer, Lynn, our phenomenal marketing dream team - Dan, Lori, Charles, Louis, Brenda, Tyler, Aaron, Lila, Maddy, and Maddie - and our brilliant partners at Miles Partnership.
To every dreamer, doer, and believer who contributed: This win is yours. We did this together, proving that in San Francisco, the extraordinary is just the beginning.
Here's to a city that's always innovating, always inspiring, and always San Francisco.