SGK

🚀 Exciting News: SGK Teams Up with HP to Elevate Digital Printing! 🚀 SGK is upgrading its digital printing capabilities with the HP Indigo 15K Digital Press, by the transition of all the digital jobs from their previous HP Indigo Press. SGK is bringing more work in-house, expanding capacity to handle large-format overflow, and maintaining high-quality results. Soon, they will also offer customized packaging solutions, including folding cartons and pressure-sensitive labels, tailored to clients’ needs. Why the HP Indigo 15K Digital Press? -      A “Yes Press”: SGK can confidently say “yes” to challenging requests. Need an out-of-gamut spot color or specialty inks? Yes, they can! Looking for premium quality for small quantity orders? Absolutely! -      Advanced Features: With capabilities like white ink, extended gamut (OGV), spot colors, and clear varnish, this press brings creative ideas to life. -      HP's cutting-edge technology: This press allows SGK to enhance in-store marketing applications, ensuring brands make a big impact. “HP dubs this press as the “YES” press and I think that’s exactly how it will impact our clients. We will have the opportunity to say “YES” when our clients challenge us. Yes, we can print a challenging spot color that’s normally out of gamut digitally. Yes, we can enhance your signage with specialty inks and techniques. Yes, we can print large quantity orders digitally, and at offset quality.— Ross Wells, Manager of Graphics Solutions at SGK We can’t wait to see SGK use these innovations to deliver exceptional solutions for their customers! #DigitalPrinting #SGK #HPIndigo15K #PackagingInnovation #CustomerSuccess #MarketingExcellence

We are thrilled and excited to be speaking at the upcoming Tokyo Pack 2024, Asia’s leading packaging event. Our SGK Japan Managing Director Reiko Nakamura will be sharing insights on how brands can connect with global audiences by blending cultural understanding with innovative marketing strategies.   Visit us at our booth, East Hall, Package Design Pavilion 3A22. https://lnkd.in/dwH5nrD   #TokyoPack2024 #ContentStrategy #Localization #GlobalMarketing #PackagingInnovation

At Gatorade, we recognize every athlete is one-of-one and we continue to provide them with expanded athletic equipment personalization offerings. Today, we’re putting next-level personalization and self-expression directly in athletes’ hands with the launch of a generative AI-powered design experience on www.gatorade.com, in partnership with Adobe Firefly. After expanding athletic equipment personalization options on our website last year, Gatorade bottle sales have skyrocketed. Now, by putting next-level self-expression directly in athletes’ hands, we are providing a new reason to choose reusable Gatorade bottles. As the leader in personalized athletic equipment, we are proudly one of the first brands to put the power of AI in athletes’ hands so that they can personalize their very own bottle with nearly endless possibilities.  You can experience it for yourself on www.gatorade.com via Gatorade iD, the brand’s free membership platform. Congrats to the amazing cross-functional team that helped make this happen, including Matthew Murray Leon Imas Drew Palin Rob McCutcheon Emily Watson Ashley Lang Meaghan Levenstein Courtney Jimerson Eric Sacco Kelly Subin Patrick Whelan Megan PresslakKwaku Frimpong Maurice Watkins Michel Alvarez Quentin Brehler Andrey Trofimov John Korkidis Alexander Furth Joey Fox Jonathan Hockman Jonathan McKeever Matt Bellio Also, a special thanks to the team at Work & Co, including Joe Stewart Nick Lee Christina Kalsow-Ramos Harrison Kaminsky Guilherme Dienstmann, the team at SGK including Shannon Blue, the team at COA led by Robbie Johnstone, our friends at Monster Robot with Jay Ostby and Matt Schmunk and our manufacturing partners at Innovate TRI Scott Huff John Lin And of course, Adobe Bryan Surles Jeremy Lam Michael DeCosta, thanks for inviting Leon Imas and I to speak at this week's Adobe MAX creativity conference -- an incredible experience!