SHIFT Communications

Closing Q1 with very good news, the addition of two VPs to our team! Here's why we're particularly excited: Jeff Koo widens our current sector specializations with deep expertise in consumer electronics PR and also has great experience across B2B tech industries we've long served. His varied agency career means he gets what it takes for successful team and client partnerships. Sara Hood has done it all (PR, marketing comms, social, experiential) across tons of consumer categories, from luxury lifestyle brands to community nonprofits. She truly enjoys mentorship and purposeful storytelling, so is a wonderful resource and leader for both our consumer team members and our clients. Both are excited to help us grow our footprint, community and impact within the industries they love to serve. Details ⏬ and ⏩ https://bit.ly/4liuHOX

What role does "new" media play in your PR program? Think: Substacks, podcasts and Reddit channels. These are influencers in the B2B world. Many have amassed highly targeted, highly engaged (and sometimes high volume) audiences — and, often, have serious sway. So, for many of our programs, they're high on our list, alongside traditional media. And although they sometimes (and increasingly) fall into the paid media camp, they require storytelling that is customized to the channel's specific preferences and style, which is PR's strong suit. For more on how to compete in a tight B2B media landscape ⏩ https://bit.ly/4gQOouy #PR #B2B #thoughtleadership #mediarelations

CoreWeave has been making waves around a potential IPO, and it has the strong corporate momentum storytelling to support it. For companies hoping to capitalize on what could be the start of a more favorable IPO market, even if it's way down the road, now is the time to build a PR footprint and make a regular cadence of communications across channels "business as normal." It's time to start seeding very specific messages, including: -How you're transforming your industry today -Your vision on where the market is headed and how you'll stay out front -Scale, maturity and predictability (of leadership, operations and growth) -Business momentum More on how to send pointed signals to the market in the pre-IPO, debut, and post-event periods ⏩ https://bit.ly/3DsaepP

If one of your PR strategies is to establish thought leadership, consider this common mistake a TechCrunch editor once flagged re: byline pitches: "𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗱 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 “𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽,” 𝗯𝘂𝘁 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗱 𝗳𝗲𝘄 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗼𝗿 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀." *from a former TechCrunch post And then check out some of our other baseline rules for building out client thought leadership platforms 👇 #PR #thoughtleadership #publicrelations

For many PR pros, the rush of getting a media hit never goes away, because we know it's contributing to something greater, like: -Creating credibility that speeds up sales cycles -Generating awareness that drives demand and leads -Strengthening market position to increase perceived value and consideration vs. competitors Earned media is a real business driver, and *that* is why we light up when we deliver coverage. Also, because it’s hard and getting harder. Here are a few "hits" that gave us a jolt of excitement recently — all as part of larger, integrated PR programs and campaigns including: ⚖ Workplace pay insight report  💻 AI market positioning program 💸 Startup differentiation & funding announcement ☑ Brand credibility & awareness program 🚀 Workplace market leadership 🛹 Corporate storytelling 💡 AI innovation campaign 📢 Healthcare product positioning ⏩ And much, much more For more on our media relations-heavy programs ⏩ https://bit.ly/4h2Vn2B #PR #earnedmedia #mediarelations

What she said 👇

You have a vision, a narrative, a product, some momentum or an opportunity. Now you need interesting ways to talk about it, and to get others to buy in. That is PR in a nutshell. PR is about helping companies articulate their story and create the *constant* hooks and relevance to share and get attention for it. Here are some of our tricks of the trade for doing so — the assets that are some of the biggest difference-makers in our programs. #PR #publicrelations

📣 We have an Account Executive opening on our Boston B2B tech team. This a great opp to: 💹 grow storytelling and media relations expertise 🚀 have a real impact on tech companies with big visions and goals 💡 gain experience in other comms and marketing functions 🤝 be part of a team that prioritizes mentorship and collaboration Benefits + skill/experience requirements ⏬ #prjobs #communicationsjobs

A lot of companies found their PR storylines and assets fell short in 2024. 𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗱𝗱 to our team's shortlist list of what is critical to media relations success in 2025? ✔️ a narrative bigger than yourself ✔️ diversification ✔️ reframing of what constitutes thought leadership ✔️ ownable space ✔️ higher value-adds ✔️ relevance Full POVS on media relations' climbing "cost of entry" ⏩ https://bit.ly/4gQOouy. #PR #B2B #thoughtleadership #mediarelations

From client experiences and meetups with remote colleagues to professional growth and award wins, 2024 served up some great moments. We hope it gave you the same and wish everyone a very happy (and fruitful) new year. We're ready for you, 2025!