Shine Talent Group

📊 Influencer Marketing: Q3 2024 Key Trends & Stats 📊 As we wrap up the third quarter of 2024, the influencer marketing landscape continues its rapid growth and transformation. Let’s look at some crucial statistics shaping the industry this year: ➡️ Global Market Size: The influencer marketing industry is projected to reach $24 billion by the end of 2024, a 12% increase compared to 2023. This highlights the sector's resilience despite global economic challenges (HubSpot Blog)(Influencer Marketing Hub). ➡️ Video Dominance: Short-form video is the primary driver of engagement, with 70% of influencer campaigns relying on platforms like TikTok and Instagram Reels. Video content is continuing to rise as brands shift towards dynamic, engaging media (Influencer Marketing Hub). ➡️ Consumer Trust: Authenticity is more critical than ever, with 72% of consumers stating that they made a purchase after seeing an influencer showcase a product(33rd Square). This underscores the growing trust between audiences and influencers over traditional advertising methods. At Shine Talent Group, we’re excited to leverage these trends to create impactful and innovative campaigns that resonate with audiences worldwide. By fostering diverse, authentic partnerships, we continue to push the boundaries of what’s possible in influencer marketing. #InfluencerMarketing #IndustryTrends #ShineTalentGroup #Q32024 #DigitalMarket

In 2024, the opportunity for YouTubers has never been more promising. With YouTube boasting over 2.7 billion active users globally, its continued investment in features like Shorts, Super Thanks, and enhanced monetization tools creates a growing landscape for influencers to thrive. At Shine Talent Group, we’re loving YouTube Shorts for our influencers and creators for three key reasons: ➡️ Increased Discoverability: Shorts are a great way to reach new audiences quickly, with the short-form video format being pushed to users who may not have previously engaged with an influencer’s content. ➡️ Higher Engagement Rates: Due to their bite-sized nature, Shorts often see higher engagement, which drives more interaction with audiences and creates stronger connections. ➡️ Monetization Opportunities: With YouTube expanding its monetization tools, influencers can earn revenue from Shorts through ads, memberships, and Super Thanks, making them a key component in diversifying income streams. With 45% of consumers purchasing based on influencer recommendations, our creators are leveraging these new opportunities to maximize reach and revenue. 👏 What trends are you seeing with YouTube Shorts that you think will define 2024?

As the influencer marketing landscape continues to evolve, one major trend stands out: the increasing demand for authenticity and inclusivity. Today’s audiences aren’t just looking for polished, curated content—they’re seeking genuine connections with voices that resonate with their own experiences and identities. At Shine Talent Group, we’ve seen how diverse and inclusive campaigns can drive deeper engagement and foster long-term trust between brands and their audiences. Looking ahead, here are some key trends shaping the future of influencers: ➡️ Diversity at the Forefront: Brands are increasingly prioritizing representation, and talent management must ensure that diverse voices, backgrounds, and stories are shared authentically and prominently. Influencers are playing a crucial role in amplifying underrepresented communities and perspectives. ➡️ Data-Driven Creativity: By combining data insights with creativity, even large-scale campaigns can be tailored to resonate deeply with audiences, ensuring both business growth and authentic connections. In 2024, influencer marketing is projected to surpass $21 billion globally, as more brands recognize the value of leveraging influencers to build deeper relationships with their target audience. At Shine Talent Group, we are proud to support and amplify diverse talent, helping to make the digital space more inclusive and welcoming for everyone. Let’s continue to lead with kindness, authenticity, and innovation. #InfluencerMarketing #IndustryTrends #DiversityAndInclusion #TalentManagement #ShineTalentGroup

Our team is revolutionizing the way creators and brands collaborate by bridging the strategy, communication, and organization gaps in the influencer marketing industry. You’ll know you’re right for this role if you have: - Experience managing social talent and/or know your way around a campaign - Perfected the art of networking and/or come with your own network of brand/agency partners - The confidence to nail a goal-oriented and sales-driven role - An eye for strategy as it relates to content, growth, engagement, and landing brand deals Apply NOW >>> https://lnkd.in/ejkxvgjD

We're so excited to be shortlisted by the Global Influencer Marketing Awards alongside some of the industry's best for Talent Agency of the Year. A big thank you to our team, the talent we represent, and the brands and agencies we partner with. See you soon, London! 🇬🇧

✨️WE’RE GROWING✨️ Apply to be Shine’s newest: Social Media Intern - United States or Canada ~Content creation, copywriting + more Associate Talent Manager - United States and Canada ~Campaign execution, brand outreach + more Junior Talent Manager - Canada ~Campaign negotiations, influencer outreach + more Talent Management Intern - United States and Canada ~Pitching, campaign support + more

✨️WE’RE GROWING✨️ Apply to be Shine’s newest: Social Media Intern - United States or Canada ~Content creation, copywriting + more Associate Talent Manager - United States and Canada ~Campaign execution, brand outreach + more Junior Talent Manager - Canada ~Campaign negotiations, influencer outreach + more Talent Management Intern - United States and Canada ~Pitching, campaign support + more

Emily Ward is the co-founder of Canada’s leading global influencer talent management agency Shine Talent Group. Emily transformed her #PR agency (had for 10+ years) into a full #influencer #talent #management #agency. In this session we discuss, knowing when to make a #change, knowing when it's time to bring on a #business partner, and how to find the right person. Watch the #podcast at https://lnkd.in/gbGUrjvB #entrepreneur #entrepreneurial #businesswoman #startup #founder #leader #leadership #innovation #marketing #advertising #promotion #publicrelations Hosted by Philip Bliss

Influencer management innovation, The Thread, is changing how we manage campaigns, track finances, and communicate with talent across the world🌎✨ Learn more about the latest tech and how it can help you + your agency: https://lnkd.in/e3BQGkey

We’re honored to be named the 2023 Large Talent Agency of the Year in the third annual Influence Awards, a major milestone since winning 2022 Boutique Talent Agency of the Year. Thank you to everyone who voted, and congrats to: ⭐#2 Business Influencer of the Year Alexis Barber (@alexisbarber) ⭐#2 Up & Coming Influencer of the Year Emma Nacewicz (@emmanacewicz) ⭐#3 Fitness Influencer of the Year John Gaines (@gainsbygaines) ⭐#3 Talent Manager of the Year Sulvey Polanco (@sulveytbh) https://lnkd.in/gtsfqERz