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Comment Below 👇 If the social platforms got rid of view counts tomorrow, what engagement metric are you focusing your influencer campaign on?

Introducing “The Wrap Report.” Siftsy’s weekly segment diving into the most interesting influencer marketing campaigns — turning comment sections into campaign insights. For Volume 1, we’re starting with @veronika_iscool’s Vitamin Water ad, a refreshing take that had her audience buzzing. Using Siftsy’s analytics, we uncovered a Vibe Score of 8.6 and 88% positive sentiment, showing how the right creator partnership can elevate branded content into a fan favorite. Scroll through to see the insights that made this campaign a hit 👇

Awesome summary of yesterday’s Creator Economy NYC panel, Tiffany Knighten!

When a mukbang icon drops the fork and picks up a weight loss journey, you know it's going to break more than just the internet. Siftsy’s analysis of Nikocado Avocado's recent weight loss reveal examined audience responses across multiple social media platforms. The results show varying reactions depending on the platform: 1️⃣ YouTube: 8.4/10 Vibe Score, 94% positive comments Longtime subscribers appear supportive of this lifestyle change. 2️⃣ TikTok: 6.6/10 Vibe Score Viewers expressed mixed opinions on the platform. 3️⃣ Instagram: 5.7/10 Vibe Score, 34.9% negative comments Instagram users showed the most skepticism towards the transformation. Key themes that emerged: 👉 "Is this real life?" 👉 "Ozempic or gym selfies?" 👉 "YouTube will never be the same!" Siftsy’s analysis of this viral moment highlights how audience demographics and platform culture can greatly influence reception to content. What factors do you think contribute to these varied reactions across different social media platforms?

When a TikToker turns a Vitamin Water ad into THE sponsored post of the summer, you know they've quenched more than just thirst. Our Siftsy analysis dived deep into the comment section of @veronika_iscool's viral hit, and the results are as refreshing as an ice-cold drink on a scorching day. With a Vibe Score of 8.6/10, this video clearly hit the spot for viewers. Let's break it down: 1️⃣ Positive vibes only: The sentiment analysis shows a whopping 88% positive comments. Looks like Veronika's ad is universally loved. 2️⃣ Staying relevant: With a relevance score of 8.4/10, viewers were laser-focused on the content. 3️⃣ United in laughter: A consensus score of 9.0/10 indicates strong agreement among viewers. When it comes to funny ads, we're all on the same page. Key themes that emerged: 👉 "I watched the WHOLE ad!" 👉 "Is this the new Lonely Island?" 👉 "BRB, buying Vitamin Water" (Mission accomplished, marketing team) This campaign showcases the power of partnering with the RIGHT creator, resulting in content that transcends traditional advertising to become THE sponsored post of the summer. What's your take on this viral sponsored content? Are you team 'skip ad' or 'watch on repeat'?

Sara Blakely, the founder of Spanx, recently launched Sneex, a brand that boldly combines the comfort of sneakers with the elegance of high heels. Our analysis of social media comments reveals fascinating differences in how this product launch video was received across two major platforms: TikTok and Instagram. Let's start with TikTok — a more... critical audience: The overall Vibe Score was a lukewarm 4.4 out of 10, with sentiment leaning heavily negative (67.4%). Comments showed low relevance to the product specifics and little consensus among users. Key themes in the TikTok discussion included: 👉 Disappointment with the design and high price point 👉 Comparisons to early 2000s fashion trends 👉 Suggestions for alternative designs or brand collaborations And Instagram — a much... warmer reception: The Vibe Score here was a solid 7.8 out of 10, with a highly positive sentiment (81.6%). Comments were more relevant to the product and showed stronger consensus among users. Instagram discussions centered around: 👉 Excitement about Blakely's innovative concept 👉 Eagerness to try the new design 👉 Requests for vegan options This stark contrast in reception highlights 3 key points: 1️⃣ Platform choice matters: The same product can elicit dramatically different responses depending on where it's presented. 2️⃣ Audience alignment is crucial: Instagram's fashion-focused audience seemed more receptive to this innovative footwear concept. 3️⃣ Engagement transcends sentiment: Both positive and negative reactions drove substantial discussion, showing strong audience engagement. Overall, this analysis demonstrates the power of comprehensive comment section analytics in uncovering nuanced insights. For brands like Sneex, and even for established entrepreneurs like Sara Blakely, understanding these platform-specific dynamics is crucial for successful product launches and marketing campaigns. 🤔 Now, what's your take on Sneex? Are you team 'sneaker chic' or 'heels for life'? Let us know your thoughts below - but try not to trip over your words...

Very mindful, very demure: When workplace etiquette goes viral, you know it's touched a nerve (in the most appropriate way possible, of course). Our Siftsy analysis dived deep into the comment section of this trending TikTok, and the results are as eye-opening as a subtle, workplace-appropriate mascara. With a Vibe Score of 8.0/10, this video clearly resonated with viewers - very mindfully, very demurely. Let's break it down: 1️⃣ Balanced territory: The sentiment analysis shows an almost perfect split with 49.2% positive and 50.3% neutral comments, with a mere 0.5% negative. It seems viewers are as balanced in their reactions as a perfectly coordinated, demure outfit. 2️⃣ Staying on topic (mindfully): With a relevance score of 8.6/10 and 78.8% of comments on-topic, viewers were as focused as someone applying mascara for a job interview. 3️⃣ United in demureness: A consensus score of 8.2/10 indicates strong agreement among viewers. Key themes that emerged: 👉 Excitement over discovering the 'demure' origin story 👉 'Demure' becoming the new buzzword in viewers' vocabularies 👉 Appreciation for the calming, mindful vibes of the video What's your take on this 'demure' trend? Are you team green cut-crease or team subtle workplace glam? Share your thoughts below - but keep it demure, please!

The 2024 Summer Olympic Games in Paris have just come to a close. But the competition didn't end with the closing ceremony... We at Siftsy were curious: which athletes won gold in the social media arena? So, we evaluated top-performing posts from Olympic athletes and ranked their audience reception with our Vibe Score. The results? As close as any photo finish at the games... 🥇 Ilona Maher (Rugby) - Vibe Score: 8.1 with 7.5K comments: • Sentiment: 7.9/10 (72.5% Positive) • Relevance: 8.1/10 (89.5% On-Topic) • Consensus: 8.4/10 (89.5% Agreement) Key insight: Ilona's lighthearted content featuring Paris and a croissant resonated strongly, generating admiration and wanderlust among viewers. 🥈 Henrik Christiansen (Swimming) - Vibe Score: 7.9 with 3.6K comments: • Sentiment: 7.2/10 (23.3% Positive, 76.7% Neutral) • Relevance: 8.0/10 (96.9% On-Topic) • Consensus: 8.6/10 (100% Agreement) Key insight: Henrik's "Olympic chocolate muffin man" persona created a unique and engaging narrative, sparking curiosity and amusement. 🥉 Simone Biles (Gymnastics) - Vibe Score: 7.8 with 80K Comments • Sentiment: 7.1/10 (77.5% Positive) • Relevance: 8.1/10 (71.9% On-Topic) • Consensus: 8.2/10 (81.5% Agreement) Key insight: Simone's content fostered strong team spirit, with viewers expressing admiration for both individual and team achievements. For athletes and marketers, this analysis highlights the power of relatable, authentic content in building strong connections with fans. The digital podium is as competitive as the Olympic arena itself! 🤔 What's your take on athlete social media during big events like the Olympics? And how can brands lean into them for partnerships?

When NYC-creator Josh Rosen went viral by throwing a daily 'tantrum' before work, he got 34M views, 5.1M likes, and 35K people talking about it in the comments. At the latest Creator Economy NYC, we brought this viral moment to life. But rather than sifting through the whole 35K comments, as our platform does, we had attendees sift through 200 printed-out comments, searching for three "golden" ones to win gift boxes from B&H Photo Video. This hands-on activity demonstrated the challenge of manually analyzing comment sections. After 200 pulls and plenty of good-natured frustration, we crowned our winners: 🏆 Wallace T. (CCSF student) 🏆 Yevgeniy Malyarchuk (TikTok) 🏆 Tinashe Chaponda (Sosani Studios CEO) While fun, this challenge underscored why savvy marketers and brands turn to Siftsy: With thousands of valuable insights hidden in comment sections, who can afford to miss out on crucial audience feedback? Try it out for yourself 👉 getsiftsy.com

When a video of someone throwing a daily 'tantrum' before work goes viral, you know it's touched a nerve. Our Siftsy analysis dived deep into the comment section, and the results are as eye-opening as the tantrums themselves. With a solid Vibe Score of 7.0/10, this video clearly struck a chord with viewers. Let's break it down: 1️⃣ Neutral territory: The sentiment analysis shows a whopping 88.4% neutral comments, with only 8.2% positive and 3.5% negative. It seems viewers were more focused on relating than judging. 2️⃣ Staying relevant: With a relevance score of 7.7/10, viewers kept the conversation on track. Interestingly, 58.5% of comments were general, suggesting people were drawing broader connections to their own lives. 3️⃣ United in frustration: A consensus score of 7.8/10 indicates strong agreement among viewers. Looks like the struggle is indeed real - and shared! Key themes that emerged: 👉 High relatability to pre-work stress 👉 Shared experiences of adult pressures 👉 Humor as a coping mechanism What's your take on this trend of 'real life' content?