Similarweb

As we approach the Q3 2024 earnings season, we’re excited to share how major public companies use Similarweb Digital Data to showcase their success in investor presentations. Their choice to feature our insights as a focal point is yet another proof that accurate, reliable data is at the center of every business decision, guiding each strategic choice. To put it simply: the most successful businesses use the most powerful data.

Halloween is a time for spooky decorations, creative costumes, and… like any other holiday: online shopping. Our shopper intelligence data reveals the latest trends in Halloween’s evolution and your customers’ habits. So, if you’re planning on going trick-or-treating this Halloween, here’s what you can expect to fill your treat bag with. Spoiler alert: we hope you like The Hershey Company! 🍫 Want to stay ahead of seasonal trends? Learn more about our Shopper Intelligence here: https://bit.ly/4fpSBEr

Our team had a fantastic time last week attending the BrandArk Link+ event. Our goal was to foster meaningful communication with our clients and strengthen connections between brands and ecosystem partners, ultimately supporting more Chinese brands in entering overseas markets and expanding globally. Through four key activations, we delivered a hands-on customer experience with talks and exhibits for brands in direct-to-consumer digital, Fintech, internet, communications, social media, and more. And the icing on the cake? Receiving the award for Best in Digital Data Solution! We’re excited to see the impact of these new connections and look forward to future collaborations that drive global success.

Halloween is right around the corner, and excitement is building for children, adults, and... marketers and online sellers alike. Last October, revenue in the Candy & Chocolate category rose by nearly 13% compared to the previous year. Many consumers opted for less traditional, healthier treats like seaweed, dried fruit, nuts, and protein bars. Get ready for the holiday with our Unmasking Halloween: Key Insights & Trends report by clicking here: https://bit.ly/3Mvsuzl

Unlock the secrets to winning on Amazon! We’re teaming up with over&back to bring you an exclusive webinar focused on driving success on one of the world's biggest marketplaces – Amazon. Learn how to optimize product listings, analyze competitors, and understand consumer behavior to boost your business. 📅 Date: October 30, 2024 🕒 Time: 11:00 AM ET 👉 Reserve your spot now: https://bit.ly/40gTyu9

Similarweb is proud to be recognized as a Leader in the Enrichment & Hygiene category of Snowflake’s Modern Marketing Data Stack report. The third annual report highlights the tools and platforms Snowflake customers use to leverage the AI Data Cloud and partner solutions to engage customers and convert prospects. “In combination with the Snowflake AI Data Cloud, Similarweb helps marketers make immediate tactical changes and plan long-term strategies,” said Denise Persson, Chief Marketing Officer at Snowflake. “Participating in Snowflake’s ecosystem is key to Similarweb’s Data as a Service strategy,” added Or Offer, CEO of Similarweb. “Success in AI-driven digital marketing depends on quality data, and our web and app performance data is a valuable contribution to the Snowflake AI Data Cloud." Click here to read The Modern Marketing Data Stack 2025: https://bit.ly/3BRLXIx

"Despite a decline in visitors compared to last year's Prime Day event, purchases during October's Prime Day 2024 saw a slight increase," says Michelle L., Senior Insights Analyst at Similarweb. "The year-over-year (YoY) growth in purchases suggests that shoppers were more focused on taking advantage of deals this year, even if they were more selective about what they bought." One brand that benefited from this increase was Levi's, which had a strong performance during October Prime Day, while Samsung and Apple also saw significant growth compared to last year's event. As online shopping professionals fine-tune their strategies ahead of Cyber Five and the Winter Holidays, our October 2024 Prime Day Report provides crucial insights to help them capitalize on key trends and consumer behaviors. Don’t miss out on the data that could shape your next big move. Check it out: https://bit.ly/3y4g7GO

ChatGPT had a stellar September. Since May, it has consistently broken its own traffic records each month, reaching over 3 billion visits in September. Meanwhile, its app—launched a year after the web version—is catching up to Bing in the US and outperforming competitors in the UK and globally. Check out David F. Carr's full breakdown: https://bit.ly/3Nwy98Q

Seven months ago I started to cooperate with Similarweb. Recently, I was asked to write a couple of sentences about my experience and I’m more than happy to share this experience with you. So how did my journey at Similarweb start? Well, I have to admit that it was quite a cold start 🥶, both literally and figuratively. It was a cold morning of March 2024 and I was standing at the Dock Five office building waiting for guys from Similarweb to pick me up. I was then led, together with my colleague Vadim, to a temporary office with no people. We were first occupants of the newly established R&D office in Prague and our final offices were not ready yet. I spent the first couple of weeks waiting for my colleagues to join me. Of course I had some introductory meetings and I was getting acquainted with the tech stack used in Similarweb but I kind of felt like an astronaut who is hanging around the spaceport and waiting for a rocket to be ready for a launch. But the rocket eventually took off 🚀 and it’s been a thrilling journey since then. Now I'm part of the team consisting of eight skilled people, six in Prague and two in Tel Aviv. We are fully responsible for certain parts of our main platform, including data storages, ETLs, backend and frontend. And we’ve already delivered several features. 📈 In Similarweb, you have an opportunity to be what you want to be (if you are willing to strive for it, of course). I was a backend engineer with very limited experience in React, but I expressed interest in React frontend development and now I can participate in frontend development. Another good example is that I expressed my interest in participating in the hiring process and, after completing a training course, I take part in hiring interviews. In both cases my colleagues were glad that they could give me the opportunity. 🙏 That’s my story. What about yours? Join Similarweb and start writing your own story! ⭐ Check our job vacancies below in the comments. ⬇ (On the photo you can see our team (from left to right Ilnur Khalilov, Andrii Antosha, me, Martin Volek, Barbora Drevikovska, Alexey Vishniakov) together with our CEO Or Offer (the guy with "Ferda Mravenec", our team's mascot, on his head 🙂)

An enchanting evening at the Mandala Club Singapore! Similarweb was delighted to partner with Insider. to host our event, Decoding Digital Advantage, aimed at empowering our customers to drive smarter engagement through personalized, data-driven experiences. During the event, Harish Ganesh, Director of Sales and Sales Development at Similarweb, highlighted examples from Reebelo and FWD, showcasing ways to maximize funnel performance. Kenneth Leong from Insider shared an insightful analogy, comparing digital strategies to cooking with the freshest ingredients—each data point adding flavor and depth to create a seamless, personalized customer experience. Interesting and tasty take 🙂 We look forward to more collaborations that enable our customers’ future growth!