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How do two athleisure giants stack up against each other? Alo Yoga has strategically positioned itself at the intersection of wellness, fashion, and lifestyle, evolving from a niche yoga brand to a major player in the U.S. athleisure market. They’ve achieved this with tactics like celebrity endorsements, savvy social media, and a boutique shopping experience, among other strategies. Their traffic growth in H1 2024 was nearly three times that of competitor lululemon. However, when it comes to converting these visits, Alo Yoga has some ground to cover, currently trailing Lululemon by 1.5 percentage points. If Alo Yoga were to close this gap, they could potentially gain over 65,000 additional converted visits each month. In our Shaping the Market report, we dive deep into the digital performance of Alo Yoga and other top brands across different industries. Check it out: https://bit.ly/4dH0VON

Why am I ranking in position 1st and I've lost so much organic search traffic for the same queries? Here's what to do 👇👀 There's an ongoing shift in organic search traffic behavior due to the increase and continuous shift in SERP features: products or videos carousels, knowledge panels, position zero, etc., so it has become fundamental to track well beyond positions to understand what's happening in the SERPs: 1. SERP features inclusions 2. Pixel visibility from the top 3. Clicks on top ranked pages ... and their shifts over time to be able to assess where the traffic is going to refine your strategy accordingly. Thankfully we have a variety of tools that can help us with it, eg. rank trackers like Advanced Web Ranking or Nozzle provide SERP features inclusions, pixel visibility and their shifts; and Similarweb provides click data. It's time to fill the gap of your own position and traffic data with SERP features, pixel visibility and clicks data in the SERPs.

🌟 Insight Out is Back! 🌟 Launching something new is always exciting, but releasing the second edition makes a statement — we’re here to stay. This month, we’re: 🛒 Prepping you for the holiday season with an October Prime Day roundup by Michelle L. 🤯 Still (somehow!) surprised by ChatGPT’s record-breaking growth. 🇧🇷 Making sense of the Brazil vs. X showdown. 🏆 Awarding the first-ever ‘Search d'Or’ trophy. Enjoy the read, and don’t forget to subscribe if you haven’t already!

As the digital world evolves rapidly and competition grows at lightning speed, it becomes ever more important to be metric-savvy, and make sure you're measuring what matters. We're here to help you with that by breaking down and explaining the metrics you may have not considered tracking. In our third edition of #MetricExplained - we invite you to dive into Demand Analysis. Dive deeper into Demand Analysis in our blog post: https://bit.ly/4ea99za

Our insights show that the News and Media category grew by 5.08% year-over-year in the US during September 2024. Meanwhile, the Social Networks and Online Communities category grew by 4.67% year-over-year. As we head into a major week for global affairs, share with us how you stay up to date on current events 👇

Here’s our advice this Sunday morning: 🔗 Read Louis Smith's post below 📊 Benchmark your traffic against competitors

Happy Halloween! 🎃 Whether you're planning to roam the streets trick-or-treating or heading to a party, you'll see plenty of creative costumes during the spookiest event of the year. Our insights reveal the top five costumes that have grown the most in popularity since last year in the U.S. Spoiler: if you've been to the movies this year, expect to see some familiar faces. What costume are you putting on this Halloween? Share with us in the comments!

Nubank brigando com Claro, Vivo e TIM. Qual o tamanho da dificuldade? NuCel é a operadora de telefonia móvel da Nubank que chega nos próximos meses com o objetivo de simplificar a vida dos usuários. Usei dados da Similarweb para entender como está o mercado de telefonia móvel: 👉 Vivo, TIM e Claro possuem 71% do market share no mercado de telecom no digital😱 Resta saber se os planos flexíveis e sem fidelidade + os benefícios para quem já é cliente Nu, serão suficientes para conquistar mercado dessas gigantes!

As we approach the Q3 2024 earnings season, we’re excited to share how major public companies use Similarweb Digital Data to showcase their success in investor presentations. Their choice to feature our insights as a focal point is yet another proof that accurate, reliable data is at the center of every business decision, guiding each strategic choice. To put it simply: the most successful businesses use the most powerful data.