Simon Data

Looking to stand out during the holiday craze? Here are 5 BFCM promotions our customers use to cut through the noise 📣 The key to success? Using first-party customer data to make these promotions genuinely personalized. Learn in-depth BFCM strategies from expert Ed Walloga here 👉 https://lnkd.in/eQuGZhDb

A successful #BFCM season means using the right marketing channels to reach your customers — with the right message at the right time. Here are the best ways to use each channel. 💫 Hint: Don't forget about the impact of a personalized home delivery experience! 🎁

With #BFCM just around the corner, how can your brand stand out in a crowded inbox? 💫 Smart customer segmentation, precision personalization, and multi-channel coordination will be the keys to winning BFCM this year. 🏆 That’s why having an email service provider like Simon Mail can make all the difference in the world. For example, you can easily: 🪡 Tailor emails based on customer preference 🎨 Segment audiences by loyalty tiers 🧪 Use A/B testing to optimize content Get our full list of keys to winning BFCM email marketing here: https://lnkd.in/eQVeWkxr

The biggest test of the year is approaching, but Attentive customers and partners have already been studying up at our BFCM Prep Academy 📚 We hosted a series of global BFCM Prep Academies in London, New York, and Los Angeles. Students participated in hands-on workshops, learned new data-driven strategies, and heard real BFCM success stories from customers who've been through it. 📓 Our customers met directly with our CS and tech teams, ensuring their holiday plans were BFCM-ready. These sessions offered a chance to brainstorm with other brands, share insights, and dive into new strategies and tools to amplify their holiday marketing. Big shoutout to our Partner Club members—Bazaarvoice, Simon Data, Friendbuy, and Gorgias—whose guest lectures showed how important the right tech integrations are to improving SMS and email strategies all along the customer journey. Slept through class when we were in your city? Catch up on the material you missed by using our study guide: https://bit.ly/3Lu6u7i

November is right around the corner 👀 Are you prepped for the season? - Is your customer data ready? 🤔 - Is your martech stack optimized? ⚡ - Have you segmented and personalized your marketing campaigns? 👥 Fear not — here's the marketing checklist you need to ensure your marketing plan is in tip-top shape.

How do you build the most effective marketing data stack and which technologies are leading the way in marketing today? Snowflake just dropped their 2025 Modern Marketing Data Stack report, analyzing the top technologies with the highest adoption across 10,000+ companies worldwide. This year’s report highlights 89 standout martech vendors, from a growing ecosystem of over 14,000 companies. Excited to share that Simon Data has earned a spot as a Leader in the CDP category for the third year in a row! #snowflake #martech #datastack #CDP https://lnkd.in/eY2ZSGDD

Our VP of Marketing, Brian Murphy, recently spoke with Attentive and our top tech partners about the #BFCM strategies they've seen succeed. Our take? Implementing cross-channel personalization is the most effective way to drive customer lifetime value after the holidays. Learn the top BFCM tips from marketing leaders here 👉 https://lnkd.in/eiw8MPxv

We're a Leader for a 3rd year in a row. Snowflake’s 2025 Modern Marketing Data Stack report is out and Simon Data is once again a leader in the CDP Category. The power of a Cloud Data Warehouse for enterprise organizations is proven by all the tools rushing to integrate or build on Snowflake and we've been here for years. The market is catching up with what we've been preaching and we're just getting started moving the CDP market forward.

We’re thrilled to be named as a Leader in the CDP category of Snowflake’s 2025 Modern Marketing Data Stack! 🎊 Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across #genAI, privacy, and data gravity 👉 https://lnkd.in/drasM67C

Brands texting customers like friends is peak personalization. 🗻 SMS marketing, when customized to individual customers, can drive revenue and loyalty through the roof 🚀. Add AI to the mix, and you can start turning the data in your CDP into messages that feel like they’re coming from a good friend. In our latest blog post, Simon's own Toby Yuen weighs in with Attentive to cover strategies, statistics, and how to put SMS marketing into play. ▶️