Simulmedia

Discover how TV+ can revolutionize your prescription drug marketing! Learn how our innovative approach drives awareness, engagement, and measurable results by reaching the right audience with the right message at the best time, whether on linear TV or streaming. Uncover pharma insights and download the eBook - https://hubs.la/Q02K12Pg0

What is Converged TV? Converged TV is reshaping the advertising landscape by blending the best of linear and digital TV to deliver seamless, cross-channel campaigns. Discover how this innovative approach allows advertisers to reach audiences more effectively and measure impact with greater precision. Whether you're new to the concept or looking to deepen your understanding, our glossary entry breaks it all down. Learn more about Converged TV - https://hubs.la/Q02JMS990

As the TV advertising industry evolves, new trends are emerging. Share your thoughts on which trend will shape the future of TV advertising the most.

Navigating the complexities of video-on-demand (VOD) can be challenging, but understanding the different models is essential for maximizing your ad campaign’s impact. Our latest blog post delves into the four main VOD models: AVOD, SVOD, TVOD, and HVOD, and explains how each can be leveraged to enhance your business’s reach and engagement. 📊 AVOD (Advertising-Based Video on Demand): Viewers watch content for free, supported by advertisements. It's an excellent way to reach a broad audience without requiring a subscription. 📅 SVOD (Subscription Video on Demand): Users pay a regular subscription fee for unlimited access to a library of content. Think Netflix and Disney+. 🎬 TVOD (Transactional Video on Demand): Also known as pay-per-view, viewers purchase or rent individual pieces of content. Ideal for premium or exclusive releases. 🌟 HVOD (Hybrid Video on Demand): Combines elements of AVOD and SVOD, offering free content with ads and premium, ad-free content for subscribers. Dive into our blog to learn which model suits your business needs and how you can leverage each to maximize your reach and engagement. 🔗 Read the Blog Post to learn more -https://hubs.la/Q02HBZhm0

Brandformance is a cutting-edge approach in TV advertising that combines the strengths of brand-building and performance marketing. By integrating these two strategies, marketers can simultaneously drive brand awareness and achieve measurable, performance-driven outcomes. Key Benefits: - Holistic Strategy: Achieve both long-term brand growth and immediate sales results. - Enhanced ROI: Maximize your advertising investment by targeting both brand and performance goals. - Improved Campaign Efficiency: Streamline your efforts with a unified approach to marketing. Ready to learn more about how Brandformance can revolutionize your TV advertising strategy? https://hubs.la/Q02HBWsK0

Your feedback will help us better understand and address the key challenges in TV campaign planning due to fragmentation.

Understanding and overcoming the challenges of TV advertising is crucial for marketing success. Dive into our latest blog post where Simulmedia's Executive Chairman, Dave Morgan shares his expert insights on confronting these challenges head-on in an engaging video conversation. What You'll Discover: - Key obstacles in TV advertising today - Innovative strategies to enhance campaign performance - The future of TV advertising and emerging trends 👉 Read the blog and watch the video here: https://hubs.la/Q02H2zcL0

Our patented machine-learning algorithms create efficient media plans in TV+ Hub, and our CSMs reveal the advanced technology behind it. We created a short video series starring Michael Bonomo Associate Director of Client Success. He walks through Hub’s innovative features: Audience Builder, Plan Builder, and Order Manager. Watch videos to learn more about behind the scenes. - https://hubs.la/Q02GWLVs0

Now marketers have multiple platforms to choose from. Share your insights on which platform yields the best results for your campaigns.

Are you ready to elevate your linear TV advertising game? Our latest video series, Data-Driven Linear with Marc Siegel, President of Sales at Simulmedia, is here to guide you through the cutting-edge strategies that are reshaping the industry. Highlights of the Series: - Expert insights on harnessing data for optimal ad placements; - Compelling case studies demonstrating the power of data-driven approaches; - Practical tips to boost the effectiveness of your TV ad campaigns; Learn from industry leaders and gain the tools you need to drive better results with your TV advertising efforts - https://lnkd.in/dTzgCcxn