SiteSpect, Inc.

CRO specialists in the media app space! We want to hear from you. Have you utilized A/B testing to identify and address low engagement areas? If not, let us know your hesitations in the comments below! #CRO #abtesting

It’s critical to always give the user what they’re expecting, and then add something additional on top of that.” Introducing SiteSpect Shorts - a new series where our very own optimization experts sit down to talk about the good, the bad, and the ugly of experimentation, testing, user experience, and more. Check out Tim Hudson, Director of Optimization, discussing some of the ways that SiteSpect clients are using our platform to upsell visitors after they’ve already placed an order — emphasizing the importance of showing the user exactly what they want to see in a frictionless checkout flow, before adding something to supplement their purchase. In this instance, an online florist strategically placed a Graduation Bouquet recommendation after an order of Father’s Day flowers was placed, prompting the user to place another order for the upcoming celebration while they are already on the website. Take a look 💐👇 To see this use case and more, reach out directly and our team will show you what's possible: https://hubs.la/Q02PGKVR0 #sitespectshorts #hybridexperimentation #productrecommendations

93% of business leaders believe the information they use to make decisions directly affects their organization’s success. So when your team collects data from A/B tests to make decisions about the user experience, you need to be sure that the results are reliable and accurate. With different statistical models to choose from, we can help you understand how two popular approaches work to validate your results. Ready to decide which statistical model is the best fit for your experimentation program and business goals? Check out our overview here: https://hubs.la/Q02Pzq1s0 #abtesting #experimentation #userexperiencetesting

While no one wants to find out their A/B tests are affected by sample ratio mismatch, it’s important to have systems in place to detect it. Here are a few techniques you can use to identify sample ratio mismatch: -Continuously track distribution -Perform statistical tests -Implement automated alerts If you find your A/B tests are affected by sample ratio mismatch, we can help you get to the root of the problem and take steps to reach your desired split in future experiments. Find out how to fix sample ratio mismatch in your experimentation program by checking out our blog here: https://hubs.la/Q02NnG0q0 #abtesting #hybridexperimentation #experimentation

SiteSpect integrates seamlessly and is designed for collaborative campaign management — so all of your teams can innovate confidently across platforms. If you’re looking for a testing framework that’s efficient and designed to scale, we can help you make the most of your A/B testing program. Get the full guide to hybrid experimentation today. ➡️ https://hubs.la/Q02N0CKz0 #hybridexperimentation #hybridtesting #abtesting #hybridabtesting

Adopting conversion rate optimization best practices can rapidly increase conversion rates across your website and mobile apps. 📲 Whether you need visitors to complete purchases, sign up, request a demo, or engage with content — A/B testing can help your organization see substantial improvements. Understanding user behavior, optimizing landing pages, adding social proof, and continuing to experiment are all best practices to keep your tests relevant and effective. Learn more about recommended A/B testing goals in our blog here: https://hubs.la/Q02M1brT0 #experimentation #abtesting #conversionrateoptimization

Elevate your online retail strategy with server-side testing and feature flagging 🛍️ Discover how A/B testing and controlled feature rollouts can boost your website's conversion rates by 400%. Explore the world of data-driven insights and turn shopper behavior into actionable strategies for success: https://hubs.ly/Q02MZm0B0 #abtesting #retailtech #shoppingexperience #serverside

📲 If your organization struggles to find time for experimentation, you’re not alone. In fact, 52% of companies do—which makes efficient tools like hybrid experimentation more valuable. A hybrid experimentation platform like SiteSpect empowers you to combine client-side and server-side tests within a single tool. In our latest hybrid experimentation guide, you’ll learn more about these benefits: - Reduced experimentation labor - Shorter time to value - More frequent testing - Increased conversions Get the guide and explore the limitless possibilities of hybrid experimentation ➡️ https://hubs.la/Q02M1bV-0 #hybridexperimentation #hybridtesting #abtesting #hybridabtesting

Catching errors in your A/B tests is easier when you know what you’re looking for. These are some common causes of sample ratio mismatch: ✔️ Technical Issues ✔️ External Factors ✔️ Configuration Errors ✔️ Variation Bias Fortunately, SiteSpect can help you address these issues before they affect your experiments. Find out how to fix sample ratio mismatch in our blog here: https://hubs.la/Q02M1clZ0 #abtesting #hybridexperimentation #experimentation

Not quite sure how hybrid testing works? Then this complete guide is for you. We cover: ✅ What hybrid experimentation is ✅ Why your organization should adopt hybrid testing tools ✅ How hybrid testing works on your website and mobile apps ✅ Designing hybrid tests ✅ Advantages of hybrid experimentation Get the guide here: https://hubs.la/Q02LYsdP0 #hybridexperimentation #hybridtesting #abtesting