Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

The holiday season approaches, and we're jet-setting almost as much as Santa's sleigh! Check out the events we'll be at in November! 👇 NielsenIQ’s Global Digital Advisory Council 🇺🇸 Megan Harbold, VP of Strategy & Growth, will discuss data complexity with Kellanova and Danone https://okt.to/W2zRUu Amazon Ads #unBoxed on Tour: Dusseldorf 🇩🇪 Learn how brands and agencies use Skai to power their retail media on Amazon and beyond https://okt.to/cREo7l Retail Media Days: New York 🇺🇸 Join us as we discuss latest innovations, strategies, and insights in retail media https://okt.to/4a0Fu5 Dataxis Retail Media Summit 🇬🇧 Dive into the key issues and challenges that retailers and brands are facing and more https://okt.to/zLCBjU MediaPost Brand Insider Summit: CPG 🇺🇸 We'll be there exploring the latest strategies in digital marketing, e-commerce, and brand growth https://okt.to/qHzFgv #SkaiOnTour

📈 From retail media to paid social, ad performance is reaching new heights, even as price inflation slows. Ready to see how brands are navigating this shifting landscape? 👇

📅 One week to go! Join us at the NielsenIQ Advisory Council for insights into the future of retail, consumer intelligence, and digital transformation! 👀 Watch us on stage with our friends from Kellanova and Danone as we discuss data complexity for beyond the digital shelf. 🔍 Meet us for expert guidance on how to navigate the dynamic landscape of e-commerce: https://okt.to/O85pFo

The second part of our special edition of #RetailMediaThursdays filmed live at Groceryshop 2024 is here! 🎥 🛒 Dive into HOT topics such as: - How to effectively calculate incrementality - Using GenAI to drive more sales - The distinct stakeholders that RMNs must serve - Effectively measuring the in-store experience and so much more! 🎤 With our star guests: - Joshua Kreitzer from Channel Bakers - Lori Shaw from Bob's Red Mill - Ryan Burns from Sam’s Club Member Access Platform (MAP) - Spencer Millerberg from DetailPage.com - Angela Myers from Goodway Group - Chris Perry from firstmovr - Eric Heller from Asymmetric Intelligence - Jack Lindberg from Shalion Watch the full video here: https://okt.to/8dNvUC

Early shoppers are already on the hunt, especially on social media! 📲 🛍️ These should be your top optimization priorities: 🎯 Targeted audience lists ✨ Dynamic ads 💌 Personalized content Don’t wait until the last minute, fine-tune your approach *now* to boost your holiday sales! https://okt.to/dTJ6lL

🚨 Exclusive new insights!🚨 Our latest digital advertising trends report reveals that full-funnel strategies drive growth across digital media channels, and retail media continues to shine brightest as brands prepare for a big Q4. Key findings: 📈 Amazon’s upper-funnel DSP campaigns boosted spending by 63% 📈 Meta’s Advantage Shopping+ surged 67% 📈 Google’s Performance Max hit a 49% YoY rise Get our full report for more: https://okt.to/xTUCyi

When ROAS isn't enough...👀 iROAS helps you start understanding the real value of your media investments. Drive smarter decisions with a multi-metric approach and measure the true incremental value of your campaigns 🚀📈 https://okt.to/EmtTw9

#RetailMedia leadership and #strategy alignment is much more important to success than organizational structure. 🎲Caution - board game analogy ahead...🎲 Have you ever played an RPG (Role Playing Game)? Think D&D, or even other Cooperative board games like Dead of Winter. Working together, figuring out how to address challenges, deal with shifting luck, and pooling resources to maximize their impact. Each player has a role with a unique talent or skill that helps overcome hurdles and win the battles at hand. Now consider area control games, like Risk, or Settlers of Catan. Highly competitive landscapes where you take turns drafting resources, spending time negotiating access to what you need. You're forced to plan based only on what you have, what other players are willing to give up, and the luck of the dice roll. Which one sounds more like your organization? As a board gamer, I love me some Catan... but as an employee - I want a STRONG dungeon master to guide our company and I don't want to waste time negotiating resources, but leveraging my unique talents toward the same game objective. 💡Consider the following, in your cooperative retail media strategy: 🏆 Are your teams going toward the exact same end-game state? 🏆 Do your functional teams understand the unique 'role' they're playing and have the room to find creative solutions within the broader campaign? 🏆 Do your functions understand the rules by which they must, could, and should engage with each other? 🏆 Is resource & knowledge sharing a core capability across each team? 🏆 Does your dungeon master (aka sr. leadership) keep you informed as the scenario shifts, or the lucky roll doesn't land? P.S. - let's play #boardgames more!

#unBoxed2024 put the spotlight on full-funnel, omnichannel advertising for retail media. But that's not on our roadmap... Because #Skai is the only platform *already* built for it 🙌 While others scramble to catch up, our EVP Product Noa Reikhav explains how TODAY we can maximize the impact of every major innovation recently announced by Amazon Ads: https://okt.to/sRGq5F