Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Burning question answered at #unBoxed2024: How can you use streaming TV and display to maximize growth — even if you don’t sell on Amazon? Our EVP Product Noa Reikhav joined David Manders Jr. and Anna Kate Newall on stage to reveal how Yamaha Motor Corporation, USA partnered with Marketwake and #Skai to activate Sponsored TV in order to: ✔️ Tap into new ad formats to showcase the brand to consumers ✔️ Expand reach to new audiences via video across channels ✔️ Influence deeper engagement throughout the customer journey ✔️ Boost the performance of search and social campaigns Thank you to Amazon Ads for the forum and to Omar Karim for moderating our session. Learn more about leveraging streaming TV and display in retail media: https://okt.to/91g60G #AmazonunBound #SkaiOnTour

It's #RetailMediaThursdays time! Join us as we chat with Mathew Larson from Collective Measures | Media & Analytics about the explosive growth of retail media and how non-endemic brands can navigate this booming space. We dive into key challenges like: 🔹 Organizational silos and budget confusion 🔹 Measurement hurdles and the need for more unified data 🔹 The promise of clean rooms for better audience targeting and measurement 🔹 The importance of case studies and geotargeting for incrementality Whether you’re an endemic or non-endemic brand, Matt shares insights on how to overcome barriers and make the most of retail media! Tune in! https://okt.to/eDI3uz

📣 BREAKING NEWS 📣 Through our partnership with Criteo, Skai is excited to be able to offer health and beauty & personal care brands access to Superdrug’s retail media inventory through our omnichannel platform. 💊💄🧴 Get in touch today to learn more! https://okt.to/8Btmej

Let's finish the year strong! 💪 It's time to optimize strategies and capture key shopping moments. Scroll through to check out 3 takeaways from our latest retail media trends report. 👉 👉 👉 Sign up for our Trends Review Webinar to get an in-depth look: https://okt.to/Gkvcgx

What a huge week it's been at #unBoxed2024, and it's not over yet! 🍽️ Industry leaders came together to unbox the big themes and hot topics of the event at our exclusive dinner co-presented by NielsenIQ 📢 Amazon Ads announced over 15 major product innovations, spanning Amazon DSP, AMC, Prime Video, Twitch, multi-touch attribution, a new AI Creative Studio, and more. Jeffrey Cohen has the details: https://okt.to/A7Iigr 🤝 The #Skai team met with friends old and new to talk about maximizing their Amazon Ads and unleashing their omnichannel marketing potential. Can't wait for our big session with Marketwake and Yamaha Motor Corporation, USA about leveraging Streaming TV and display! #SkaiOnTour #AmazonunBoxed

🔹 Hundreds of retail media competitors are in the marketplace. 🔹 Social media platforms are expanding into commerce. 🔹 Non-traditional sectors are creating their own ad networks. Publishers and retailers must adopt advanced strategies to grow demand effectively within their gardens, evolving to help advertisers leverage today’s complexities to their advantage. Here are five key areas to focus on: 1️⃣ Unification of Supply and Demand 2️⃣ Omnichannel Integration 3️⃣ Advanced Analytics and Insights 4️⃣ Enhanced Targeting and Personalization 5️⃣ Advanced Planning and Forecasting For a deeper look at the shift from building and connecting supply to growing and scaling demand, check out #Skai President Gil Sadeh’s article here: https://okt.to/J2wdRP

Excited to be at Amazon Ads unBoxed 2024! If you're attending, our team is looking forward to meeting with you to explore full-funnel advertising, AI optimization, digital shelf intelligence, and much more. And make sure to catch #Skai on stage Oct. 16 for our session on maximizing business growth with Streaming TV and display — even if you don’t sell on Amazon — featuring Marketwake and Yamaha Motor Corporation, USA. See you in Austin! #AmazonunBoxed #unBoxed2024 #SkaiOnTour

Get expert tips and proven strategies to optimize retail media, social, and search marketing with Skai's Best Practices Center! 📈 See how it works: https://okt.to/LFc8h1

Learn why every successful Retail Media Network has Ad Ops at its heart from Nich Weinheimer, our EVP of Strategy 👇 Get the full story on how retail media networks can conquer complexity to unlock growth: https://okt.to/4ju7hm