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A few episodes back, I had a great chat with 𝗦𝗶𝗾𝗶 𝗖𝗵𝗲𝗻, a 𝟰𝘅 𝗖𝗘𝗢 and founder of 𝗥𝘂𝗻𝘄𝗮𝘆. The origin story of his latest venture emerged from a crisis moment: During COVID, as CEO of 𝗦𝗮𝗻𝗱𝗯𝗼𝘅 𝗩𝗥, Siqi faced devastating decisions: • Reducing from 𝟰𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘁𝗼 𝗷𝘂𝘀𝘁 𝟭𝟬 (a 95% reduction) • Modeling countless survival scenarios • Managing these complex decisions using only spreadsheets This experience revealed a critical gap in business tools: despite being in 2020, companies were still relying on basic spreadsheets for crucial financial decisions. This realization led Siqi to envision creating "𝗙𝗶𝗴𝗺𝗮 𝗳𝗼𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗲." 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗶𝗻𝗮𝗻𝗰𝗲: • 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝘀𝘁𝗲𝗺 𝗳𝗿𝗼𝗺 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗿𝗶𝘃𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗻𝘂𝗺𝗯𝗲𝗿𝘀. While companies focus on budgeting, they frequently miss how decisions directly impact outcomes. • 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴. Drawing from his gaming background, Siqi believes that achieving flow state is crucial for decision-making. When financial tools are frustrating, they hinder creative problem-solving. • 𝗔𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗿𝗼𝘄, 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹. The key metric: How many customers can each team member effectively support? This insight should drive product, engineering, and financial decisions. 𝗧𝗵𝗲 𝗖𝗼𝗿𝗲 𝗜𝗱𝗲𝗮: Finance isn't merely "future accounting" - it's a framework for better decision-making. Every business decision, from product development to marketing campaigns, has financial implications. 𝗪𝗵𝗼 𝗡𝗲𝗲𝗱𝘀 𝗧𝗵𝗶𝘀: • Founders mapping their next 18 months • CFOs managing complex spreadsheet versions • Growth teams requiring accurate forecasting • Anyone concerned about runway planning The future lies not in enhanced spreadsheets, but in tools that fundamentally improve how we think about and plan finances. What tools make up your financial stack? (Comment below) #entrepreneurship #fintech #SoFPodcasts