Social Boomin

Meta Ads Manager Guide | Knowing When to Adjust Your Campaign Objective *Note: Meta Ads manager as of the moment does not tell you when you are out of the learning phase like it used to. You now have to go to your data reports and view your metrics directly to confirm if you have gathered enough data. Knowing when you have enough data to transition your campaign objective to the next stage of your funnel can significantly enhance your campaign’s ROAS. Here’s a breakdown of when to shift your campaign objectives at each stage of the funnel: Top of the Funnel: Brand Awareness Objective: Awareness Goal: Introduce your brand to a broad audience. Metrics to Watch: Impressions, Reach, Video Views. Tip: Utilize engaging video content to capture attention. Aim for around 1,000 impressions to gauge interest before moving to the next stage. Middle of the Funnel: Consideration Objective: Traffic, Engagement, Lead Generation Goal: Drive traffic and foster engagement. Metrics to Watch: Link Clicks, Page Likes, Engagement Rate. Tip: Direct traffic to your website and collect leads. Gather around 500-1,000 interactions or clicks before considering a shift in strategy. Bottom of the Funnel: Conversion Objective: Conversions, Catalog Sales Goal: Turn leads into customers. Metrics to Watch: Add to Cart, Purchase, Checkout Initiation. Tip: Optimize for conversions after achieving about 50 conversions to exit the learning phase. Employ retargeting ads to convert those who have shown interest but haven’t completed a purchase. Interested in setting up your Facebook ad funnel? Shoot me a DM and I will be more than happy to assist. #DigitalMarketing #FacebookAds #MarketingStrategy #Advertising #MetaAdsManager

If your business is currently experiencing email marketing & deliverability issues (emails not sending to your full marketing list / low engagement, here are two great tools from Easy DMARC that can help you troubleshoot and get things back on the right track: 1 | Free IP/Domain Blacklist & Reputation Check: https://lnkd.in/gtz_EDPw *This tool reviews public IP/Domain blacklists for your domain/IP address that get checked against before your emails can make it to your contact's inboxes. Usually this only happens due to high spam reports. 2 | Domain Scanner https://lnkd.in/gx37rimS *This tool scans your domain to verify if most recent email deliverability updates are in compliance. I recently helped two ecommerce stores complete the most recent email deliverability updates to their domain records and both of these businesses saw significant boosts in emails delivered/engagement. Feel free to reach out if you have any questions or need any assistance in this area!