Sojourn Solutions

We recently spoke with Hee Suk Ko, Director of Enterprise Marketing for Smurfit Westrock, about the company’s lead management challenges, and how they were tackled. Discover their biggest obstacles and how the changes impacted how their Sales and Marketing teams worked together 🤩

Featured podcast: Evolving ABM to unlock B2B success Host Tom Carpenter, Associate Director at Clarasys, and Sojourn's Phil Boyden dive into the power of ABM. Whether you're a growing enterprise or an established player looking to refine your approach, this conversation will offer valuable insights into optimizing your ABM approach. Tom and Phil explore real-world applications, the importance of cross-departmental collaboration, and how to effectively engage prospects at the right time. 🎧 Listen here: https://lnkd.in/e7_MMtg4 #ABM #AccountBasedMarketing #B2BMarketing #MarketingStrategy

Is your Martech scalable to meet the growing needs of your organization? Your Martech should be scalable, adapting to the evolving scope of your marketing strategies as your company grows. What serves you well today should seamlessly transition and propel you towards tomorrow's goals. 💡 Pro tip: Before scaling it's critical that you prove the Martech and its supportive elements are positioned to be sustainable - if not sustainable, your scaling efforts will more than likely fail. (Not the Martech's fault.) More tips here ➡️ Navigating the martech maze: A guide for CMOs in the digital landscape: https://lnkd.in/gBcYm5qQ #marketingops #martech #martechecosystem #scalability #cmos

Are you wondering whether your marketing database could be holding your team back? If so, now is the time to evaluate its health! 🔻 We all know that poor data quality leads to wasted resources, missed opportunities, and even damage to your brand’s reputation. 🔺 Just as we all know that healthy marketing data ensures more personalized and effective campaigns, higher conversion rates, and stronger relationships with prospects and customers. But knowing and doing are two very different things! Get started with the "doing" - check out our post and take our quiz: https://lnkd.in/gHuYN2s8 #b2bmarketing #marketingops #marketingdatabasehealth #datahealthquiz

Sojourner Phil Boyden posed this question in a recent conversation on email deliverability, "Are marketers confident their marketing campaigns are reaching audiences?" 🤔 "With 70% of the B2B buyer journey complete before people reach out to us, it’s imperative our marketing campaigns reach their inbox for the remainder of the journey," continued Phil. However, last year, only one in six emails reached an inbox, he noted. And since February 2024, Google and Yahoo have been stricter around enforcing their policies, making things even harder. "Email reporting doesn’t always tell the whole story either," Phil stated. "Consider the difference between Delivery and Deliverability: 🚚 Delivery: Your email reaches the Email Service Provider (ESP), showing as delivered in your email reporting. 🚦 Deliverability: Your email passes all checks at the ESP and reaches the recipient, potentially even then still landing in the Spam folder." So how can marketers address this challenge? We've teamed up with Validity Inc., to offer a free test on how well your email marketing is performing. Interested? Leave a Comment below or DM us. #emailmarketing #emaildelivery #emaildeliverability #emailperformance

Is your marketing organization prepared for working in a state of continuous innovation? The pace of innovation in AI and marketing technologies continues to accelerate. Marketers must stay on top of the latest developments and be prepared to adopt new tools and techniques. Proactively vs reactively. It may sound simple, but it's not. If your marketing organization is struggling, you're not alone. What can you do? Here's a tip! 🔎 To foster a culture of continuous innovation, introduce a Center of Excellence model where a small team is empowered to "move fast and break things." Trying to weave "continuous innovation" into daily operations tends to lead to confusion, frustration, and ultimately, lack of adoption. Read more here: https://lnkd.in/gBTUJp8K #b2bmarketing #marketingoperations #ai #futuretrends #innovation

Just as a navigator relies on accurate maps to chart a successful course, your marketing automation strategy thrives on a healthy database. Are you on the right path? Take a moment to assess your database health with our interactive Database Health Quiz. It’s designed to provide you with a clear roadmap: 🗺 Evaluate the current state of your database 📌 Identify areas of strength and potential detours 🚀 Receive actionable insights to steer towards marketing excellence Understanding your database’s health is crucial for steering your marketing efforts in the right direction. Start your journey towards optimized performance today! ▶ https://lnkd.in/ghRTevXZ #marketingautomation #marketingautomationstrategy #databasehealth

Eloqua with Instant Marketing is like having cheat codes - we're able to completely unlock and customize the platform to do anything we want. Using their technology allows us to go beyond what is possible - very proud of the work we did on the project detailed in this blog!

"I didn't know we had that tool!" said by all marketers at least once a year. How can you avoid the "I didn't know's?" Two words - centralized oversight! In the complex realm of martech, centralized oversight is paramount. How do you get started? A martech stack audit. An audit empowers marketing operations teams with the tools and expertise needed to gain full visibility and control over martech spend, utilization, performance, strategy, and skills. Centralized oversight ensures that every component of your martech stack aligns with your overarching business goals, supports your key use cases, and fosters a cohesive and efficient marketing ecosystem. Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit: https://lnkd.in/g6gnV_KA #Martech #MartechStackAudit #MartechROI #MartechOversight

We partner with Instant Marketing (IM) because they allow our Marketing Operations customers to easily customize and build Eloqua apps and extensions that create business value. For example, IM allows Eloqua users to leverage things like: ⚙️ Direct Mail ⚙️ App & Web Push  ⚙️ Personalized Content and Emails ⚙️ Create Custom Apps Directly within Eloqua The synergy between our Sojourn team and Instant Marketing is simple... Sojourn is brought in to help MOPs teams work more efficiently, and Instant Marketing helps Eloqua users and MOPs teams by extending Eloqua and building customized solutions that drive business value. Learn more: https://lnkd.in/g7fw69Kj #marketingoperations #partnership #partnersuccess #customersuccess