Solopreneurs, stop wasting your time trying to figure out all the latest AI and marketing tactics.
Finding your next client doesn’t have to be a guessing game.
Just follow these 7 steps to start getting a regular stream of new clients:
1) Clearly Define Your Ideal Client
- Identify WHO you want to work with.
- Be specific about their demographics, interests, and most importantly their pain points.
2) Craft a Magnetic Message
- Create a compelling value proposition that speaks directly to your ideal client's needs and desires (if you know their pain, this will be easy).
- Try using some proven copywriting formulas like PAS, AIDA, FAB and others (if you're not sure what these are, send me a DM and I'll send you back a document that breaks these down)
3) Leverage Social Proof
- Share testimonials and case studies that showcase your success in helping others.
- Social proof is like gold. Double down on it!
4) Utilize Content Marketing
- Publish valuable content that positions you as a credible expert (like I'm doing with this post!)
- Blog posts, newsletters, videos, and webinars are great tools.
5) Network with Purpose
- Engage authentically in the comments with your peers and ideal clients here on LinkedIn.
- Attend industry events where your ideal clients hang out.
6) Offer a Freebie
- Provide a valuable free resource, like an eBook or a mini-course, to capture leads and build trust.
- I give every new subscriber to The Happy Accidents Newsletter a free download of my book The Accidental Solopreneur
7) Follow Up Diligently
- Stay in touch with new connections through personalized emails, DM's, and follow-up calls.
- Yes, you actually need to communicate with people!
- Automated funnels are robotic!
Consistency is key here.
And so is a long-term mindset.
Implement these steps, and watch your client list grow.
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Ready to transform your coaching business?
If you're interested, some limited spots for my community, The Solopreneur Sandbox, are opening up in September.
Secure your spot by joining the waitlist (see the link in the comments)