Sopro

The State of Prospecting 2024 is NOW LIVE! 🌟 Designed to help you sell more in 2024, the world's most comprehensive prospecting report is now at your fingertips 🌎 🔍 Explore data and insights from: 75.2 million emails 22,120 multichannel prospecting campaigns 377 senior decision-makers 82 top industries 8 years of expertise Spoiler Alert 🚨 The industry is evolving, and it’s time to elevate your strategy: "75% of B2B companies report better results when email prospecting is combined with other outbound marketing channels." Stay ahead of the competition with a prospecting strategy that will turbocharge your sales and marketing game in 2024. Read the report now: https://bit.ly/3U2v6tr

Have you caught Ryan Welmans and Rob Harlow’s Fireside Chats yet? If not, this is a great one to start with - where the Sopro founders discuss building audiences for B2B outreach. And if you think that means just trying to get your hands on the biggest possible list of email addresses, get ready to have your mind blown 🤯 It’s a whole different ball game out there now, with AI, buyer intent signals, and larger and more diverse “buying teams” of decision makers turning conventional wisdom on its head. Check it out now! #B2B #Sales #AI #BuyerIntent #Prospecting https://lnkd.in/e8avGv7C

📚 Appointment Setting vs. Lead Generation: What’s the Difference? 📚 Lead generation attracts potential customers to your brand. They might download a resource or sign up for your emails, but they’re not ready to buy just yet. It’s a long game of nurturing them through the sales journey. Appointment setting is more direct. It aims to qualify prospects and book sales meetings right away. Think cold calls, email outreach, or LinkedIn messages. Both are essential, but they serve different roles in your sales strategy. Want to know how to use both effectively? 👉 Learn more here: https://bit.ly/3U4JUXU 

Sales reps spend 1 full day each week writing emails. 🤯 And 40% say outreach is the hardest part of the job. 😓 That means the average sales rep is spending just a third of their day actually selling! The bottom line? Salespeople aren’t focusing on what they do best: closing deals. 🔑 That’s where outsourcing lead gen comes in. By letting the experts handle outreach, your team can focus on what they’re truly great at – selling more. 📈 Discover more benefits of outsourcing lead gen in this guide: https://bit.ly/3ZQXTUS 

⚡ Lead Generation: In-House vs Outsourced? ⚡ When is it time to outsource lead generation, and when should you keep it in-house? 🤔 Whether you're scaling up or launching a new product, outsourcing could give your internal team the boost they need to stay focused on selling. But choosing the right partner is key. We’ve outlined the dos and don’ts of outsourcing lead gen to help you make the right choice for your business! 🔗 How to outsource your lead gen: https://bit.ly/3NpiuYJ 

From pumpkin spice to mulled wine 🎃➡️🍷... As Halloween wraps up, the Christmas season is already creeping in! If you’re tempted to hibernate on your sales and marketing, don’t be shocked if January feels more like a wake-up call than a fresh start. As festive cheer sets in, let’s chat about that year-end slump. December might be merry and bright—but for B2B businesses, it can mean shifting schedules, tighter budgets, and a tricky sales landscape. So, let’s grab our favourite festive drink, roll up our sleeves, and make a plan to thrive through the December Dip. Here’s how: https://bit.ly/48jX7Sk

🚨 Hot off the press: a brand new episode of B2B Better featuring our Director of Marketing Victoria Heyward — it’s a must-listen! 🔥

🦇 Happy Halloween from Team Sopro! 🦇 Don’t let your prospects ghost you this season... We specialise in tailored, human outreach that keeps your brand top of mind and builds real connections. With our multi-channel campaigns, we make sure you’re always in the right place at the right time—keeping your prospects engaged and your sales pipeline full. Say goodbye to spooky silences and hello to consistent, meaningful engagement with the right decision-makers in the right businesses. Get in touch today: https://bit.ly/48w6M8o ✨

🌟 Wellbeing at Sopro: October Highlights 🌟 This October, our Wellbeing Champions focused on mental and physical wellbeing: 🎨 To recognise World Mental Health Day, we created peaceful office spaces for moments of rest and reflection. 🎀 We also joined Pink October, supporting awareness initiatives. 🏐 The team kept active through the Forca Multi Sport League! At Sopro, we’re proud to foster a workplace that supports wellbeing in all its forms. 💪 #LifeatSopro #EmployeeWellbeing

Must-have metrics for your lead gen 👇👇👇 Performance analytics is essential for driving success. By collecting and analysing data on specific activities, you can assess effectiveness and uncover areas ripe for improvement. 🔍 For example: tracking the conversion rate from leads to sales provides valuable insights into how efficiently your sales funnel operates. With accurate, real-time data, you're empowered to make informed decisions that maximise results and minimise risks. But with so many metrics to choose from, which ones should you focus on? Aligning your metrics with your KPIs and growth indicators is crucial. Here are four key metrics to get you started...