We’re thrilled and proud to have been part of bringing Beth Hutchens’ creative vision to life with the design of FOUNDRAE FINE JEWELRY’s stunning new Madison Avenue store. Honored to be part of their journey as they continue to expand! Check out the feature in Vogue below: https://lnkd.in/ej_y289F
A vision in red on Madison. A vision come true! We are excited to announce that our newest doorway is now open. 777 Madison Avenue — this address is magic. “Before I ever set foot in the space, I had a feeling it would be FoundRae’s newest home, because of its auspicious address: 777,” says Beth Hutchens, Founder & Creative Director. “Seven is my favorite number and has often appeared in my life as a sign that I’m on the right path.” The FoundRae space is a mix of a muted cinnabar red, a shade named for the faded stamp marks on centuries-old Japanese temple robes, and a scarlet hue used in FoundRae’s Strength tenet. These warm tones are paired with sophisticated deep walnut wood paneling and smooth camel leather. This new FoundRae location also includes an in-house workshop with a bench jeweler and a hand-engraver to assist in crafting a uniquely personal story.