Sports Events & Tourism Association

Looking for a boost of inspiration? This week's SEEN Saturday podcast episode has you covered! 🎙️ Join host Kathrine Nero as she chats with two incredible Sports ETA members who've experienced transformative growth through our Mentoring Program. This episode features Elle Marks, Senior VP of Business Operations at Elite Tournaments, and Paul Rigault, CEO and Co-Founder of Døds Diving League. Whether you’re a mentor, mentee, or considering the program, this episode will leave you inspired and equipped with career-changing insights. Don’t miss it—tune in now on Apple Podcasts, Spotify, or wherever you listen! https://bit.ly/SEENMentor BIG thanks to our SEEN sponsor, Visit Myrtle Beach!

We’re thrilled to share that our Sports ETA Board Vice Chair, Matt Libber, STS, Maryland SoccerPlex, represented Sports ETA at the 3rd Annual Salt Lake Sports Tourism Summit! This summit was a game-changer for Utah’s sports tourism industry! While the numbers are still being crunched, Sports Salt Lake reports nearly 350 RSVPs from 40+ venues, 65+ officials, 50 tournament organizers, and 9 Olympic NGBs attended, showing the incredible reach and enthusiasm for sports tourism! 🚀✨ Matt spoke about the importance of sports tourism from an economic standpoint and additional metrics such as increasing brand awareness, job creation, health & wellness, sustainability, and so much more! "We're incredibly proud of the momentum we're building here in Salt Lake, and having Sports ETA join us at our Sports Tourism Summit just made perfect sense. We wouldn’t be where we are today without the knowledge and relationships we have gained from the association,” says Clay Partain, STS, Chief Sports Officer, Sports Salt Lake, and Sports ETA Board Secretary/Treasurer. Thank you, Matt, Clay, and the Visit Salt Lake team!

Dive into our October Sports ETA Facility Showcase as we explore the Alachua County Sports & Events Complex in Gainesville, FL! From hosting the 2025 & 2026 NAIA Indoor Track & Field National Championships to driving millions in economic impact, ACSEC is a powerhouse for sports in North Florida. 🏆 Curious to learn more about their secret to success? Don’t miss our “Key Difference Maker” at the end of the article — perfect for any facility looking to make an impact! Read now ➡️ https://ow.ly/KFGE50TV1Cr

SEEN is back with a special mid-week episode featuring our Sports ETA Visual Communication Advisor, David Sheller, Sheller Visual. Ever wondered how to create powerful highlight reels? Today, David dives into the essentials—whether you're a pro or just starting. We're covering everything: 🎬 What makes a great highlight reel? 🎯 Why it matters for your brand. 📹 What content to feature & how to tell a story. ✨ Tips on branding, logos, and making your reel stand out. Catch this episode on Apple Podcasts, Spotify, or your favorite platform! ➡️ https://lnkd.in/gmX4v3Rg BIG thanks to our SEEN sponsor, Visit Myrtle Beach!

Our Sports Sustainability 101 course, sponsored by Richmond Region Tourism, is designed to help sports tourism professionals understand and implement sustainable practices in sports tourism. 📚 4 self-paced sessions | Approx. 4 hours 👩🏫 Expert instructors: Laura Sivels & Jen Marhenke with Rico Solutions 💻 100% online – learn at your own pace! Stay ahead in your sustainability efforts, and sign up today! 🌿🌍 ➡️ https://ow.ly/QKh250TGShF

🚨 New White Paper Alert! 🚨 Merchandising Mastery: Unlocking Profit and Brand Potential at Your Sports Events is here! In today’s dynamic sport tourism landscape, merchandising isn’t just a bonus—it’s a game-changer. From boosting revenue to elevating fan experiences, discover the secrets to maximizing your brand’s potential through effective merchandising strategies. Key Topics Include: 💰 Increased Revenue: Drive your event’s financial success with a solid merchandising strategy. 🎉 Enhanced Fan Engagement: Give fans a piece of the event they can hold onto, creating lasting connections. 🌟 Brand Visibility: Transform your fans into brand ambassadors with every piece of merchandise. 📸 Memorabilia: Make memories last with items fans will cherish. 📊 Data-Driven Insights: Gather data on preferences to fuel future marketing decisions. Ready to unlock your brand’s potential? Download your FREE copy today and get ahead in the world of sports merchandising ➡️ https://lnkd.in/dFwmjtPT Thanks to our sponsors, Team IP.

📢 Upcoming Event Owner Webinar! 📢 Get an inside look at The Players Way, the MLBPA's official youth development initiative, during an exclusive webinar on Wednesday, November 6, at 3 PM ET. Created by pro athletes, The Players Way is on a mission to shape the next generation of baseball and softball players through comprehensive training programs for athletes of all abilities. Hear from Kevin Reynolds, Chief Operating Officer, as he shares details on four open RFPs: 1️⃣ Regional Tournament Series 2️⃣ National Players Series 3️⃣ National Development Camp 4️⃣ First Annual National Championship Don’t miss this chance to be part of baseball’s future— register now! https://ow.ly/Y45Y50TVJa5

New Episode Alert! 🎙️ This week's SEEN Saturday is diving into the FIFA Club World Cup! Whether your destination is hosting or you are curious about what it takes to land a big event, we’ve got you covered! Orlando is set to host the FIFA Club World Cup across two stadiums! We're thrilled to chat with the Greater Orlando Sports Commission's president & CEO, Jason Siegel, to uncover: 🌆 The impact on tourism in Orlando 🎟️ Exciting fan experiences 📈 How other cities can adopt similar strategies ⚖️ Navigating expectations, challenges, and downfalls Tune in for the inside scoop on what it takes to bring global events to life! https://ow.ly/rKXB50TToK8 Listen now on Apple Podcasts, Spotify, and more. 🎧 BIG thanks to our SEEN sponsor, Visit Myrtle Beach! #SEENSaturday #FIFAClubWorldCup #SportsTourism

🎤 Presenting with Authenticity – led by Chris Friday, Game On Nation Ready to elevate your presentation game? This dynamic session is all about enhancing your delivery skills through the power of improvisation and gamification. Join us to learn how to captivate your audience, think on your feet, and craft memorable presentations that leave a lasting impact. Key Takeaways: 1️⃣ Master the art of using improv to create engaging, memorable presentations. 2️⃣ Strengthen your communication skills to share priorities with clarity. 3️⃣ Learn best practices for efficient and effective communication. 4️⃣ Discover how to craft authentic stories that align with your values. Unleash your creativity and make every presentation count! Tuesday, November 12, 2024 2:30 PM - 4:30 PM Chattanooga, TN -- in conjunction with the 4S Summit Learn more ➡️ https://ow.ly/VfFe50TS5C8

🎙️ New SEEN Saturday Episode Alert! 🎙️ Are you attending CE Summit next year? Get ready, because Fort Worth, Texas is ready for YOU! 🤠✨ This week, Jason Sands, Executive Director/VP of Sports for Fort Worth Sports, joins host Kathrine Nero to share what you can expect at CE Summit 2025. Whether you're a first-time visitor or attended the Symposium in 2022, you're in for something special! Listen now on Apple Podcasts, Spotify, or your favorite platform. Don't miss it! 🔗 https://ow.ly/rFwW50TOB2k BIG thanks to our SEEN sponsor, Visit Myrtle Beach! #CESummit2025 #SEENSaturday #SportsETA #SportsBiz