Sprouthouse Agency

When Southern roots and culinary creativity come together, it’s truly something special—and the editors at #Vogue agree. We're thrilled to have secured coverage and helped cultivate a milestone moment for our client, chef Ashleigh Shanti with the release of her first cookbook, “Our South: Black Food Through My Lens”. Read the full article: https://lnkd.in/dZpSh86B

We’ve been cooking up success at Sprouthouse by landing two of our clients (Caroline Chambers and Justine Doiron) and their new cookbooks in major national publications! Caroline has been featured by CNN discussing her new cookbook, “What to Cook When You Don’t Feel Like Cooking” and her expert take on cooking with fall seasonal vegetables! Check out the full article: https://lnkd.in/ehJaRbxy Eater chronicles Justine's journey from TikTok to cookbook author, highlighting her passion for food and cooking. Learn more about her and her upcoming book, "Justine Cooks" (which comes out October 29, 2024): https://lnkd.in/eW8ygd8f We're honored to help tell their stories and showcase their amazing talent.

Our hearts are heavy following the devastating impacts of Hurricane Helene across Florida, Georgia, North Carolina, South Carolina, and Tennessee. We are diligently working to assess the damages at hotels within the impacted areas. Our valued McKibbon associates are our top priority, and we are connecting impacted team members with relief and support efforts, including our own Employee Assistance Relief Fund. If you’d like to directly support our employees who have been impacted by this natural disaster, please click the link below. Each dollar donated will be matched by the McKibbon Hospitality Foundation and all funds raised go directly to McKibbon associates in need. We cannot thank you enough for your support during this difficult time. https://lnkd.in/eCsgXvAX

🌿 Exciting Sprouthouse News: After more than 12 incredible years of leading brands to thrive, we continue to evolve, and are thrilled to introduce a refresh to our brand and visual identity. We worked with our long-time creative partner, Craig Evans, to give us a look that is both timeless and fresh. Our new branding preserves the heart of what makes Sprouthouse unique and reflects who we are today, our commitment to you, and the growth we’ve achieved together. We have a new look, but our values and the high-quality PR, communications, and marketing services that make us a trusted partner remain the same. If you’d like to discuss how we can continue to support your growth, please reach out—we’d love to connect. Let’s grow together! https://lnkd.in/evpcRqGv

We are thrilled to share that Robert St. John and The Southern Institute of Storytelling at Mississippi College were included in Garden & Gun Magazine, LLC August/September issue for their amazing documentary work. "Eudora" is a documentary that offers a rare glimpse into Eudora Welty’s life, showcasing never-before-seen moments. The team worked closely with Mary Alice Welty White, one of Eudora's two nieces. Mary Alice granted Robert and co-producer Anthony Thaxton access to private family photos and papers, after seeing the documentary the team produced on Walter Anderson. "If you can do for Eudora what you've done for Walter Anderson, I'll give you my blessing," said Mary Alice. Eudora will have its debut at the Mississippi Book Festival in September. The film premiers this weekend at the 10th Annual Mississippi Book Festival and will air on Mississippi Public Broadcasting later this fall. Read more about the film on G&G: https://lnkd.in/eCy3fFN5

We love a milestone anniversary almost as much as we love a party. To celebrate and recognize the growth of Atlanta’s iconic Krog Street Market and its 10th anniversary, our ATL-based team coordinated an event to re-introduce local journalists to the food hall and to the original tenants who have successfully sustained their businesses after 🔟 years. This progressive media night gave writers a culinary passport, a ticket to explore the food hall and chat with participating tenants, and complimentary bites or cocktails. Not only did we all get quality face time with our media friends and clients, but we also got to try some amazing food!   Many thanks to the Asana Partners team (👀 at you, Angelica Merg, and Matthew Saylor) and EAMCo!

Food and beverage trends come and go, but one industry that continues to soar is the ready-to-drink (RTD) cocktail space. One of the leading innovators in the canned cocktail industry is our client, Tip Top Proper Cocktails, who offer twelve 100ml tiny but mighty classic cocktails. With a lineup featuring cocktails like an Old Fashioned, Margarita, Daiquiri, Espresso Martini, and Bee’s Knees, Tip Top has received national acclaim and earned top industry awards for its always-balanced, never-too-sweet collection of classic cocktails.   To add to their list of accolades, Tip Top’s Mai Tai was recently included in Esquire’s Best Canned Cocktails of 2024 list! Read more and check out the full list: https://lnkd.in/gzgjXNdi

🌿 Come grow with us! Sprouthouse is looking for an experienced Account Director for our Atlanta office. The job description is linked below.

🎉 Today, we celebrate an incredible milestone for our Managing Partner, Ashley Zink who is celebrating 10 years with Sprouthouse! 🎉 Going way, way back to our Polished Pig days, Ashley has been a steadfast pillar of leadership and support for our team over the years. Did you know that the traditional gift for a 10th anniversary is tin/aluminum, symbolizing strength and resilience? These qualities perfectly describe Ashley in work and in life. Ashley, your dedication and friendship have been invaluable to us. We are deeply grateful for everything you’ve done and continue to do. Happy 10th anniversary! Here’s to many more years of success together. 🥂

We are proud to support nonprofit organizations that we are passionate about, providing our services pro bono to further amplify their efforts. Mimi Bauer leads our work on the Ben’s Friends account, a partnership we have cherished for the past four years. Read more about our collaboration with Ben’s Friends and how they’ve grown and operated both in person and digitally across the country in our Sprouthouse journal entry below.