Hear more from Founder + CEO Becca Parrish about the thinking behind Parrish Co, our new advisory.
Hospitality matters more than ever. At a time when automation and technology are pervasive in our lives, small acts of human connection and thoughtfulness stand out. After 20 years of business, I know one thing for sure: kindness is priceless. Thoughtfulness will set you apart. Hospitality is intimacy at scale. At Becca, our team’s deep expertise in the hospitality space allows us to help clients nail the details that positively affect their bottom line. That’s why we’re introducing PARRISH Co, an advisory that will bring hospitality to where you least expect it. Along with my partner and investor Jennifer Prosek of Prosek Partners, we believe the appetite for human connection and experiences is rapidly increasing. Parrish Co. draws on our two decades of experience supporting the most successful and innovative names in the hospitality industry. We believe businesses worldwide can benefit from building stronger relationships with clients through these learnings. Here are a couple of quick examples that have been on my mind as of late: Want big results? Think small: It’s the little things that make a big impact, regardless of the size of your company. That’s the beauty of hospitality—how accessible it is. I was recently lunching in London and fell in love with these tasty table crackers. When I asked the server for the recipe, she declined with a smile. As I go to leave, however, she hands me a beautiful package of them (turns out they’re from Birley Bakery). It was a small gesture but it felt big in the moment. Gestures needn’t be grand nor expensive to be powerful and differentiating. Parrish Co helps our clients focus on thinking small. Who’s your maître d’? Whether you’re in hospitality or private equity, there is always a first point of contact for your business. How can you ensure it’s meaningful and memorable? Who is that member of your team who genuinely connects with clients in a way that makes a lasting impact? We’ll help you find that person, build your team and hone their skills. Because, ultimately, it’s your people who will make a difference. Finally, our partnership with Prosek allows Parrish Co to connect culture with capital. Our advisory will bring its deep understanding of the hospitality space to Prosek clients, who are looking to broaden and diversify their scope, and it will help restaurant and hospitality clients expand their base and access the capital they need to grow. You can learn more about Parrish Co on our new website, hellobecca.com, live today.