Classy

Ready to make the most of peer-to-peer fundraising this Giving Season? Join us on Wednesday, October 9th, at 1 p.m. ET, for our webinar, "Navigating Change to Maximize Peer-to-Peer Impact." You'll hear from Robyn Mendez, Associate Vice President of National Events at City of Hope, Noel Beebe (Director of Client Strategy at Nuclavis), and Elaine (Stanfield) Mozenter (Principal Product Marketing Manager at Classy), as they break down actionable strategies to enhance your approach for Giving Season and the new year to come. Here's what you'll learn: 📈 Emerging trends in peer-to-peer fundraising 🔄 How to adapt to political and economic changes 💡 Tips for engaging those zero-dollar fundraisers 🤝 Building trust with your donors 🤖 Using AI and social media to maximize impact Register for our free webinar today: https://lnkd.in/erZyKzVx

Nonprofits quickly mobilized for Hurricane Helene and are continuing to provide much-needed support for the communities impacted. As people look to where they can provide help and financial support, the teams at GoFundMe and Classy from GoFundMe are amplifying the work of the nonprofits activating help in these communities through through our Hurricane Helene Relief hub (https://lnkd.in/eUirQhVQ) and through outreach to local and national news outlets (https://lnkd.in/gMxjQh4G). Thank you All Hands and Hearts, Direct Relief, Americares, World Central Kitchen, Feeding Tampa Bay, The Salvation Army, Team Rubicon, Wine To Water, Second Harvest of the Big Bend, FirefighterAid and CORE (Community Organized Relief Effort) for continuing to deliver help to all of those in need.

With less than 50 days to go until the election, Classy has four key fundraising tactics to keep in mind as we head into the final stretch: 1. Build off the data you have. Analyze campaign data—overall donation numbers, average gift size, recurring donor churn, etc—for insights to develop a more targeted strategy that addresses risks and opportunities. 2. Keep your messaging consistent. Craft clear, compelling messages that resonate with your audience across all platforms. Utilize the five major elements of effective messaging—need, challenge, solution, impact, and urgency. 3. Stick to your timeline. Review, and possibly revisit, your timeline for outreach efforts. Build off your momentum and align fundraising pushes with upcoming key milestones. (Be ready for how fast October moves.) 4. Keep an eye on major donors. Major donors may be the most affected by political funding and would be more likely to redirect their funds. Research public electoral giving data to better predict their behavior patterns as we get closer to #ElectionDay. Keep in mind: Since 2008, charitable giving in the United States has consistently increased during election years. Heightened public awareness and engagement with social issues, as well as the emotional impact of political campaigns, have been people invested. Effectively engage them through November.

We're so excited to join Fundraising.AI TOMORROW! Classy's own Collin Mayjack joined Tim Lockie to share how innovative data intelligence products are transforming the fundraising landscape. Register for the full event below. 👇

Have you seen it? Classy's Nonprofit Cloud integration is available on Salesforce's AppExchange! Our robust integration delivers best-in-class tech, data-driven insights, and heightened stewardship. And now it’s more accessible than ever. This means nonprofits can seamlessly connect their fundraising efforts with Salesforce, unlocking new efficiencies and insights to amplify their impact. Say goodbye to fragmented solutions and hello to a unified, powerful platform designed to elevate your mission! Ready to experience the power of Classy's Nonprofit Cloud integration? Explore it now: https://lnkd.in/eHE66q7N

Did you know that Classy Live users generate nearly 40% of their event revenue on the day of their event? And you can too, with three new features designed to help nonprofit event organizers. Watch the video below for insights into these new Classy Live features: 1. Admin Mobile App: Make welcoming attendees easier than ever. 2. Payment Flexibility: Make purchases and donations as simple as can be. 3. New Donor Actions: Make donors more impactful the day of your event. Start leveraging these tools to unlock the full potential of your fundraising events. Explore Classy Live: https://bit.ly/4ewykfI

Ever wonder how our team curates a standout community-driven experience like Collaborative? You’re in luck! Classy's own Senior Manager of Events, Laura Kaiden, recently dove into how we were able to pull it off at Collaborative 2024 with longtime industry expert Marco Giberti on his podcast, “The Business of Events.” 👉Dive in: https://lnkd.in/g9WS5AGb

Are you using program designations on Classy? They’re quick to add and they make a difference. Just listen to Steve Lange, Direct Relief's Director of Web.

September is Hunger Action Month, a nationwide effort to raise awareness about hunger in America and inspire action. Throughout the year, GoFundMe and Classy help individuals and organizations make the world a better place. Last week, our teams rolled up our sleeves to be as hands-on as possible in how we make a difference. Our teams joined Feeding America throughout the week to take action against hunger across the country. A huge thank you to Feeding America for leading the way in hunger relief. Every action―big or small―is one step closer to an America where no one is hungry. Check out our incredible teams in action!

We had a BLAST at #NIOSummit in Indianapolis this year! Thanks to everyone who stopped by to say "hi" and grabbed a Classy hat! 🤠 If you were there, let us know below what a top highlight was for you. We're already looking forward to next year!