Classy

Khan Academy recently set out to see if Classy Studio could help elevate their fundraising efforts—and the answer was yes, absolutely. Through a three-week A/B test, Khan Academy compared their standard donation page with Classy Studio’s updated donation page. And the results were clear. With Classy Studio, Khan Academy saw: 📈 Higher total revenue 💡 Higher donation conversion rate 🤝 8% increase in recurring donor retention Want to know how they did it? 👉 Read our latest case study to learn how Classy Studio delivered a clearer, better donor experience for Khan Academy, leading to serious results: https://bit.ly/4aKdsRN

Now that we’re halfway through Q1, how do you see impact creators—influencers, brand ambassadors, or storytellers aligned with your mission—fitting into your nonprofit's marketing and fundraising strategy? Tell us more! Share in the comments how you’re leveraging (or considering leveraging) impact creators to inspire action and amplify your mission.

We couldn’t be more excited for Collaborative 2025! Looking forward to two inspiring days of curiosity, innovation, and connection. Last year’s conference had plenty of good discussions, brainstorms, and takeaways, thanks to so many wonderful attendees. YWCA USA’s Chief External Affairs Officer, Sabrina W. Horton, was one of them. Horton builds and maintains YWCA USA’s network of nearly 200 associations and executive leaders. She left Collaborative 2024 feeling empowered and excited, sharing, “I felt seen. Heard. Valued. And amongst peers who simply get it!” We can’t wait to see impactful leaders like Sabrina at Collaborative 2025. Join us May 14-15 in Chicago for the nonprofit event of the year! Buy your ticket to lock in your attendance: https://bit.ly/410vlIN

How can social sharing spark generational generosity for nonprofits? Amit Meredith, Head of Marketing at GoFundMe and Classy, dives deep into this in her latest article for Candid's blog. In her new piece, Amit explores: 🌟 How motivations for engagement vary by generation 🤝 How impact creators are changing the way people connect with causes 📣 How social sharing directly influences fundraising outcomes Learn actionable insights to tailor your strategies, engage supporters across generations, and unlock new levels of generosity for years to come. 👉 Don’t miss out—read the full article here: https://lnkd.in/eC-VFd7e

🗣️ Your spring event blueprint is here! Join us on February 5 at 10 a.m. PT for a one-hour webinar packed with strategies to help you master peer-to-peer fundraising and events this spring. Discover: ✅ Key trends in peer-to-peer fundraising and events ✅ Leveraging technology for engagement ✅ Engaging social media & influencers ✅ Event day revenue opportunities Plus, be sure to drop by our booth at the upcoming 2025 Peer-to-Peer Professional Forum conference March 12-14! Our team loves face-to-face time—and we’re ready to help make 2025 your year of fundraising event success. 👉 Register for the webinar: https://bit.ly/4jHbhlJ

How does Classy help deliver on your fundraising goals? Just ask Trans Lifeline. "We knew that launching an end-of-year campaign that would inspire donors to become monthly sustainers would only be possible with a best-in-class donor experience and customer support for our team like Classy offers. Thanks to Classy, 50% of the new donors signed up for recurring gifts." – Myles Markham, Development Manager

Want to transform your data into smarter marketing? Just by collecting data, you’ve already completed the first step. However, the problem that nonprofits often face is collecting more data than they know what to do with. Creating a data hierarchy helps your organization prioritize and streamline the right kind of data the right way. Dive into our recent blog, written in collaboration with Blue State, to unlock the power of personalized engagement with first-party data. Your marketing will never be the same. 👉 Read the blog: https://lnkd.in/eE32df7u

Join World Central Kitchen on Reddit tomorrow at 12:30 pm ET for an important Q&A about their Southern California work. Info below. 👇

🚨 Get your tickets for the nonprofit event of the year! 🚨 Collaborative 2025 is your chance to connect with the social sector’s most innovative minds and learn proven strategies from some of the world’s leading nonprofits. Join us May 14-15 in Chicago for one of the year’s most fun, insightful, and unique opportunities to grow your network, spark your curiosity, and build a better future. But don’t wait until prices go up! Secure your ticket today for just $599—saving you $200 and making 2025 your nonprofit's best year ever. 👉 Buy your ticket: https://bit.ly/40AtOYd

A new fundraising page is exciting! It drives so much growth and engagement, potentially introducing hundreds of new records into your database. Yet, even with the most diligent data management solutions, duplicate records can occur. That’s why we put together top tips for keeping duplicate data out of campaigns, with help from our friends at Arkus, Inc., a premium Salesforce consultant. Check out our latest blog post to learn how to: 📊 Set realistic expectations for duplicates 📝 Prepare an effective duplicate management plan 👥 Empower your team with proper training 🛠️ Address quality assurance tasks manually 📄 Maintain user-friendly page layouts 🔧 Utilize Salesforce tools effectively Accurate donor data is crucial. Don’t let duplicates disrupt your growth. 👉 Find exactly what you need here: https://lnkd.in/eCxpsG7j