Sterling-Rice Group

How do you introduce "The Best Beer You Probably Can’t Pronounce" to a city famous for its love of art (and drink)? You create the best beer mural they've probably ever seen—ounce for ounce!   As part of a national awareness campaign crafted by our Advertising and Communications practice, this installation was just one of many head-turning (and award-winning) executions that helped transform this obscure local beer into a household name—even if those households still can’t pronounce it. Special shout-out to Monster Brewing Company, Colossal Media, and the ever-talented Eugenia Mello for bringing the essence of Jai Alai to life!

We’re elated to welcome Laura Greanay as our new Office and Event Coordinator! Originally from New England, Laura has called Colorado home for more than a decade. She values human connection, kindness, and dives fully into life. With experience as Director of First Impressions at an independent school and Event Coordinator for Upslope Brewing, Laura brings creativity, resilience, and warmth to our team. She will champion SRG’s values of hospitality as she takes her place at the forefront of our heart of house; ensuring our space and spirit stay welcoming, vibrant, and ready for work. Outside the office, you’ll find her walking her dogs, baking bagels, attending concerts, and (usually) winning family board games. Join us in giving Laura a warm SRG welcome!

We're #hiring a new Assistant Account Manager in Boulder, Colorado. Apply today or share this post with your network.

We’re thrilled to welcome Adelle Shealy to our culinary team as an Associate Culinary Developer! With an honors degree in Food Science from the University of Delaware, Adelle brings valuable experience in application development within the ingredient industry. At SRG, she’s excited to merge her scientific expertise with creative culinary development, helping shape the future of food for our clients. Outside the kitchen, Adelle’s adventurous spirit shines through. Whether she’s thrifting for vintage treasures, hitting the climbing gym, running, or hosting dinner parties, she’s always up to something exciting. Join us in giving Adelle a warm SRG welcome!

Sterling-Rice Group and Almond Board of California are ready for Prime Time! As the college football season kicks off, check out our new spot with Coach Prime! A number of the Buffs players get in on the action again this season – continuing to take advantage of the new NIL rules! We’re grateful to our great clients Laura Slavec Morin, Emily Fleischmann, Becky Jeffers, Clarice Turner as well as the core SRG team Laurel Nolan Muir, Laurie Tewksbury, Chad Walker, Anna Senn (she/her), Andy Mason, Camryn C., Annie Turlay, and McKennah Robinson. Keep an eye out for more spots throughout the season!

Welcome to SRG, Henry! We’re excited to welcome Henry Kvietok as an Associate Strategist! He is a CU Boulder graduate with a degree in creative technology & design and a minor in business with experience at brands like Backcountry Access, Crocs, Kelty, and Sierra Designs. When he’s not crafting strategies, Henry is likely working on complex crossword puzzles, skiing, or hitting the mountain bike trails. His relentless approach to problem-solving, both in and out of the office, makes him an ideal addition to SRG. Let’s all give Henry an SRG welcome!

SRG is hiring! We are seeking a strategic, creative, and experienced media pro to join the media team at SRG. You’ll play a key role in media strategy, planning, and buying across digital channels.     Open to Colorado and remote applicants!    Why SRG?  - Our fun culture, love of "living well," enviable Boulder location, passion for great work, and giving back to our community make SRG a great place to be every day.   - We are independent, privately held, and majority women-owned and led.    - Our client list offers the opportunity to engage with diverse industries: food & beverage, lifestyle brands, health & wellness, and more.    The Role:  - Lead digital media planning and oversee plan execution.  - Collaborate with internal teams - paid social, production, account, and ad operations teams.  - Foster strong relationships with media vendors and agency partners.  - Mentor and train junior team members.     What We’re Looking For:  - Extensive digital media knowledge with at least four years of digital media planning and buying experience.  - Ability to plan and execute media plans independently.   - Strong communication skills and advanced excel skills.     Learn more and apply here: https://lnkd.in/gMacN2tH     #DigitalMedia #MediaJobs

Welcome to SRG, Ariel! We’re excited to welcome Junior Designer, Ariel Landry. Originally from Southern Louisiana and a proud graduate of Loyola University New Orleans, Ariel shares our obsession for storytelling and forging human connection through design. When not designing, Ariel enjoys hiking, painting, and speaking her first, and most enduring, love language—food. Help us greet Ariel as an all-star addition to our legendary SRG design team.

The Paris Olympics had 3x more social interactions vs. Tokyo 2021 games. (source: NBC)   Wondering how to join the Olympics social buzz without being an official sponsor? SRG helped the Almond Board of California become the unofficial sponsor of unofficial sports! 🥇   By focusing on these unique sports, the Almond Board tapped into this massive cultural moment, promoting almonds as the natural, long-lasting energy source for athletes, no matter the sport.   Check out the full story here: https://lnkd.in/gUg5hUux    A huge shoutout to our French partner agency, Hungry and Foolish - Agence de Création Indépendante, for helping bring this to life.   Curious about what’s possible for the Winter Olympics? Reach out to us and let’s make it happen! ❄️

Getting ready for Labor Day? Here at SRG we're excited that our friends over at #GeneralAdmission are getting picked up in the holiday media roundup for refreshing Non-Alc beverages that should be stocked in your coolers this Labor Day! From the article: "General Admission from Boston Beer Company is a light and refreshing choice, combining the crispness of a non-alcoholic golden brew with the fruity kick of seltzer water. With only 5-6 grams of sugar and 60 calories per can, this drink is perfect for those hot summer days when you want something refreshing but not too sweet. It’s a great choice if you’re looking to stay cool and hydrated without any guilt." Nice placement Tim Kerrigan, Emma Arnold, Eric Friedman Bryant Ison! Congrats! https://lnkd.in/gAWTWZsX