Stingray Advertising

Stingray Advertising proudly celebrates its 100th matched panel test, demonstrating an impressive 20.3% average sales lift for CPG brands through in-store audio ads across 42 product categories. This milestone underscores our commitment to delivering measurable results and driving substantial revenue growth for brands. With our in-store retail media network engaging 800+ million monthly shoppers, we prove its effectiveness and unparalleled reach, making in-store the prime opportunity to connect with shoppers at the point of purchase. Curious about the details? Dive into our press release to learn more: https://lnkd.in/eRXUYbhM #RetailMedia #InStoreAdvertising

It's been two months since Chris Grettler joined us as VP of Sales, and we're thrilled to have him on board! With over a decade of expertise in omnichannel marketing, Chris has successfully driven innovative strategies in retail media and digital promotions. Most recently, Chris led sales teams at Quotient Technology, nurturing strategic partnerships with enterprise CPG brands and delivering data-driven marketing solutions. Glad to have you with us, Chris!

No pain, all gain. Earlier this year, Advil swept our retail audio network with a large-scale advertising campaign for Liqui-Gels. Their audio ad played in Walmart, Loblaws, Food Basics, Metro, Familiprix, Jean Coutu, and Brunet locations for two months, delivering inspiration and education about pain management. The campaign was one piece of a larger omnichannel puzzle, driving product awareness in contextually relevant spaces. Cutting through the noise, the ad asks shoppers: "Is your back or muscle pain making the bottom shelf feel miles away?" Continuing on to describing its pain-busting ability, Advil reassures customers that the reach will be well worth the reward. Shout out to Zenith for helping make this happen!

This Brand Innovators summit in Las Vegas is the perfect blend of retail innovation and strategic insights—pushing the boundaries of what’s possible in commerce! Check out photos from the event and feel free to reach out if you want to discuss the future of retail and commerce. We’re always excited to connect and explore new possibilities!  

A meeting with our team during Groceryshop? Add to cart.    As North America's largest retail audio ad network, we're bursting with big ideas and we’re eager to share. We know exactly how to influence shoppers’ purchase decisions in-store and convert them on the spot, so stop by our booth (A1224) or message us to book a meeting with one of our sales reps. 

Is it even legal to have this much fun with your colleagues? The Stingray Annual social was a huge success – and here's the proof! It was our pleasure to gather clients, brands, agencies, retailers, partners, and our team at the Loft on King Street in Toronto, where we chatted and karaoke-d the night away. Thank you all so much for coming and celebrating with us. Til next year!

It's almost time to join our CPG industry friends at Groceryshop 2024! This event is the ultimate intersection of food, technology, and retail—can’t wait to connect with our fellow attendees and push the limits of what’s possible in these spaces.    Consider this your formal invitation to booth A1224, where we’ll be happy to chat about all in-store audio advertising and retail media! Send us a message to book a meeting! 

That’s a wrap on another great Brand Innovators Summit! Many thanks to everyone who attended the panels (ft. our own Bryan McGuirk) and linked up with our team throughout the event. 

The Stingray Advertising team will be attending #DigitalDayCamp in Toronto on October 2nd! A full day spent connecting with publishers, agencies, brands, and ad tech partners will certainly make us a bunch of happy campers. Don't miss our SVP Ryan Fuss onstage: he'll be hosting a discussion on how retail media is shaping the digital ad landscape. Will you be part of the conversation?

The Stingray Advertising team is hitting the road once again—this time, for the Brand Innovators Creative Impact Summit hosted by Danone. Our CRO Bryan McGuirk will be participating as both a panelist and moderator in two dynamic sessions. Plus, our sales team will be onsite to chat about how retail audio advertising can transform your brand’s presence in-store. Are you booked in as well? Drop us a line to connect!