STR

The gain in U.S. weekly RevPAR (+10.2%) was the highest since early-April 2023, while the ADR lift (+7.5%) was the largest of the past 80 weeks. In Europe, Oktoberfest and trade fairs drove performance across Germany. Read more: https://bit.ly/47RjYoj Note: The devastation brought about by Hurricane Helene’s flooding impacted multiple markets and submarkets late in the week. Data processed in the coming weeks will show the larger impact on markets in the southeast.

We've enjoyed connecting with you the last few months at conferences, trade shows, and events across the globe—from Sydney to Dubai, Manchester to Nashville, and beyond. Where will we meet you next? #STRontheroad

As you think about 2025, remember the key components of accurate forecasting. A quantitative approach paired with valuable insight from analysts and hotel staff can improve operational and management decisions. Read about the value of forecasting and the quantitative/qualitative aspects of the process: https://bit.ly/3NhBAzX

“Suite Success” is back with an update from Matthew Burke on hotel performance in Australia and New Zealand. Read the latest edition of the newsletter now. 

Will we see you at Independent Hotel Show London on 15-16 October? Remember to come by Stand 2161 to demo the latest features in our transformative benchmark solution. Secure your complimentary ticket today: https://bit.ly/3zpkpcu #IndependentHotelShow #Hoteliers #HospitalityEvent #LondonEvents #HotelIndustry #Networking #Innovation #MediaPartner

The number of RevPAR growth markets grew slightly from last month. Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera were standouts, while challenges persisted in China. Read more in our latest global “bubble chart” update: https://bit.ly/4dxNccW

#Taylor Swift’s impact on Europe and #Adele’s residency in Munich were among the biggest stories this month. Catch up on September’s top stories: 🎤Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season: https://bit.ly/3Ts0ksR 🌐STR/Tourism Economics Market Forecast Assumptions: https://bit.ly/4eFYJbi 🎶Adele’s residency drove substantial gains in Munich hotel performance: https://bit.ly/4gxEDSm 📈The role of total revenue management in a hotel profitability strategy: https://bit.ly/4dYU5Vm

The latest survey from the Hospitality Asset Managers Association shows that the overall demand environment continues to rank as the group's top concern, but there is optimism around the deals market opening up. Read more: https://bit.ly/3zqChE5

During a week of improved U.S. hotel performance, group room demand reached its highest level since 2019. Global hotel performance was impacted by holiday calendar shifts in Mexico, Germany and China. More here: https://bit.ly/3ZGemew