Strategic DX - Your Dealer Experience reposted this
Why is F&I still primarily self-constrained to a one-time transaction at the end of a multi hour vehicle buying process? It’s OK, you can keep your current F&I menu presentation and existing providers. However, consider this… Should a customer have intuitive access on their smartphone to all of the F&I products they purchased with their vehicle? [hint: it’s 2024] Where simple accessibility to the F&I products’ claim service for the dealers’ service advisor and the customer (when eligible) doesn’t include multiple 1-800 numbers (different for each administrator), phone queues with call hold wait times (of any length), manual claim processing, single siloed claim apps/portals (different for each administrator) that only lead to a phone call and/or manual processing anyway? [no change in the administrators’ current internal admin required to adopt digital claims intelligence and automation] In the same unified application, should the customer also organically be able to explore and educate themselves on all the F&I products they didn’t buy with their vehicle but they are still eligible for? [without changing the dealers’ chosen F&I administrator(s) or currently offered products] Should the customer be illuminated to these ownership enhancing F&I products via informative push notifications rather than phone solicitations, junk mail or random text messages? [no one likes to be spammed] Personalized to each customer? [again, no one likes to be spammed] Where the customer can fully complete the additional F&I purchase on their smartphone (pay-in-full or finance over time) after the vehicle sale with complete transparency? [not creating unnecessary risk just unprecedented revenue opportunities] With the dealer and their current support community still being the primary benefactors? [or you can leave capturing missed F&I revenue to the 92 companies disassociated to their dealer that are already cannibalizing it] What about additionally automating new F&I revenue in FixedOps without trying to make the service advisor an F&I manager? [automatically adding a warranty to all eligible customer pay ROs without service advisor intervention] All-in-one-app? [stop the current dealer-customer ownership experience fragmentation] If anyone desires a recurring customer beyond the one-time transaction it requires leadership and process to earn. #CustomerRetention #ProcessAutomation Strategic DX - Your Dealer Experience