Stratifyd

What is experience analytics? What about customer experience or CX analytics?   The most common definition online is: "Experience analytics is the process used for collecting, analyzing and leveraging customer data to improve the customer journey and experience when they are using your product and interactive with your company."   So, is that digital experience? Is it contact center experience? Is it product experience? Trick question ... It’s all of the above!   And there’s a catch! To truly enable experience analytics, you need to access and leverage structured and unstructured data across all contact channels and sources. To do that, you need a tool that can bridge the gap and integrate data across the entirety of one’s customer journey.   This is exactly what we do at Stratfiyd - the integration of structured and unstructured data from sources such as surveys, CRM notes, social media posts, phone and chat transcripts, as well as operational and transactional data. The entire platform is powered by artificial intelligence to further help you identify, analyze and prioritize the most important content to optimize your business where your customers need it most. Let’s talk! We can put the power of this platform to work for you too! #stratifyd #textanalytics #customerexperience #experienceanalytics

We're thrilled to share that company advisor and CX expert, Sean Albertson, published his first book this week! Our team has seen Sean's 4ROCKS methodology in action and can attest to its success in optimizing CX programs. Regardless of whether you are in the early stages of developing a CX program or have a high level of maturity, his book is a must-read for anyone seeking to drive operational efficiency and customer loyalty. We can't wait to read it!

Are you at Interactive Customer Experience (ICX) Summit in Charlotte this week? Make sure to join us for Wednesday's CXO Roundtable, "It's a Marathon, Not a Sprint: Building an End-to-End CX Strategy at Different Stages of Maturity." Moderated by Stratifyd CEO Eric Healy, the session is packed with CX SMEs across financial services and D2C, and is a "must see" for all attendees interested in learning best practices for scaling a successful CX program. We hope to see you there!