🚀 Today, we officially launched the final leg of our North American CRM Adoption Roadshow in the heart of Midtown Manhattan at the Amazon Web Services (AWS) office! 🎉 Kristin Moreland, Sr. Director of Customer Success in NA, and Christian Wettre, Chief of Staff, are leading the charge as our emcees for the day. 🎙️ Last night, we set the stage with a welcoming dinner for our customer panelists and a few special guests. The evening was a great chance to connect before today’s sessions, and it set the tone for the deeper discussions around CRM adoption and innovation. This morning, the energy is high as our team prepares for key moments, including a behind-the-scenes customer interview with Maureen Pimley Flaherty from Kennebunk Savings, captured by Lemonlight. 🎥 Paul Farrell, SugarCRM’s Chief Product Officer, kicked things off with a memorable opener, asking: "Why do modern trains still run on 8 ft 45” rails?" The answer takes us all the way back to Roman chariots and the width of two horses' backsides. His point? Change is tough, sometimes expensive—but we evolve by innovating on top of a strong foundation. It’s the perfect metaphor for the journey we're on today, discussing how CRM innovation can drive meaningful change in the way businesses manage relationships. Stay tuned for more updates from the roadshow as we dive into inspiring discussions and customer success stories! 👀 #sugarcrmroadshow #CRM #innovation
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