Superhuman

Partners, customers, shareholders, check! But what about your employees? When refreshing your brand, considering the people who deliver on your brand’s promise every day is vital. When they understand and embody your brand's story, it creates a ripple effect that extends far beyond the office. Check out this post from our strategy team to see why considering employees throughout the brand change process is critical. https://lnkd.in/gAbJ9Tcv

Media Loft, a Minneapolis-based event marketing agency, was celebrating their 50th anniversary. We worked with them to elevate their impressive heritage in a way that feels fresh and authentic. We took inspiration from the decades-long relationships Media Loft has with their clients and how they create events that connect people through storytelling. This narrative-driven process, which we dubbed “The Red Thread,” weaves the updated verbal and visual identity together into a cohesive experience. Services: Visual Identity / Verbal Identity / Web Copywriting / Motion Identity

Intelerad was at a turning point—they’d made several important acquisitions and wanted to expand to serve more hospitals and health systems. With their new ambitions, they needed to tell a powerful story to connect decision makers, caregivers, and patients alike. We created a brand that demonstrates the impact simplifying the path to answers has on patients’ lives. By lowering the time people spend in the dark awaiting critical medical guidance, Intelerad becomes a calming, directional presence. This sense of calm and emotional focus guides every touchpoint they have with those involved in radiology. 

Arise Community Credit Union came to us with a vision to become a chartered credit union that helped the Black community in Minneapolis gain control over their finances and create generational wealth. They needed to bring their story to life in a compelling way to gain support from investors and the community. We created a vibrant, uplifting brand that reflects the spirit of the North Minneapolis community, and celebrates the people who will be financially empowered through Arise. This work helped them become the first credit union to receive a new charter in Minnesota in 23 years. Services: Visual Identity / Pitch Deck / Brand Launch Video / Website Launch

Chef Stephen Yeboah came to us to help him bring his restaurant dream to life. Our goal was to create a brand that felt as unique and bold as the food he serves. We took inspiration from tradition, community, and Stephen’s infectious positivity to capture the spirit of Good Vibes. Services: Visual Identity, Verbal Identity, Website

Would a company by any other name smell as sweet? Read our latest blog post where Associate Strategy Director Lauren Palan explores the many jobs of brand names and the power they wield. https://lnkd.in/gdMqta7t

Since 1982, Twin Cities in Motion has been the premier organization for running events in the cities, holding the Twin Cities Marathon and more. They came to Superhuman with a new vision to not only support runners, but improve our entire community through motion. We expanded TCM to include a place for everyone in their story, from first-time 5Kers to elite marathoners, volunteers to ambassadors, and the community at large. They now live as a purpose-driven brand that’s used their reason for being to guide how they operate today and evolve for the future. Services: Brand Strategy / Visual Identity / Verbal Identity / Templates / Website / Brand Activation Strategy / Campaign

Activating a brand comes with a laundry list of decisions: who are we trying to reach? How much will we invest? Where will we show up? What will we say? Check out our newest blog post to learn about the principles we follow to answer questions like these in ways that help our clients achieve their business goals. https://lnkd.in/g9eSNurb

Over the years, brands have taught us many things: we now know that diamonds are forever, that we should just do it, and that we can have it our way. Taglines have the power to shape our perception of a brand and become a part of our collective vernacular, but what makes the great ones stick? Chief Creative Officer Becky Radecki and Senior Strategist Genevieve Locke dive into how Superhuman approaches taglines. https://lnkd.in/gympCP7Z

Metrc came to us as a cannabis regulatory solution that people have to use, with visions to become a supply chain technology company people want to use. The problem? Perception as the cannabis regulatory solution they started as halted evolution. We helped them discover how to evolve their brand and story to reach a wider audience, while not leaving the cannabis industry behind. The key was uncovering that all of Metrc's partners, current and future, are connected by a desire to make an impact, but need help to realize their ambitions. Amongst the chaos of operating along the supply chain, we positioned Metrc as the solution simplifying how opportunities are seen and smart decisions get made. Services: Brand strategy / persona development / mission, vision, values / verbal identity / visual identity / product portfolio / website design / app design