Superside

If you responded with "DUH" we're going to need to see a picture in the comments 👀

You swiped right, matched, and they promised to give you everything you've ever wanted. Then, you got...GHOSTED?! Unfortunately, that's all too common with traditional agencies. Thankfully, there's Superside.

Acting used to be a human-only skill. Runway's Act-One just changed that. Point a camera at an actor's face, and this AI transforms their performance into character animations that actually feel alive. Not just copy-paste movements, but those microscopic expressions that make performances believable. One actor can now play every character in a scene. Record each part separately, and Act-One translates them into distinct animated performances—whether you're creating a stylized short or a photoreal film. And it adapts. Feed it different character designs, camera angles, or art styles, and it maintains the original performance's soul. Every micro-expression makes it through the conversion. Nothing gets lost in translation. No motion capture suits. No face dots. No army of technical artists. Just raw performance turned into an animation that captures what matters: The story. We're about to see what happens when emotional authenticity meets AI-powered animation. Check it out👇🏼

Everyone talks about data-driven marketing, but let's be real—measuring creativity feels impossible.   How do you put numbers on emotion? Adam Morgan (VP of Brand, Twilio) cracked it with a simple framework: 1. Start with 10 solid concepts 2. Test them on organic social (free data = yes please) 3. Take the winners to paid social 4. Run the top 3 as display ads 5. Test final 2 in email 6. Go all-in with your champion Test your ideas for free on social media first. See what sticks. Then gradually invest more in your top performers. By the time you're spending real money, you’ll know exactly what works. The best part is you're not sacrificing creativity for data. Morgan's framework proves that the most effective creative ideas ARE emotional—they just need a systematic way to measure their impact. Otherwise, you're running on expensive guesswork. No, you don't have to follow this exactly. But the principle is golden: Start free, validate with data, then scale what works. Because in the end, great creative without measurement is just a fancy way to burn budget.

This is the definition of working smarter, not harder. Drew Brucker combined his knowledge of photography, with his knowledge of his target persona to generate AI images for his marketing needs. Now, he has an infinite library of on-brand images 🤯

We're just a few days away from our webinar with Paula Ximena Mejia (Wix) and Kelsey Gregorc (Sprout Social, Inc.) 🙌🏽 In this session, we'll cover all things ad creative, from crafting high-performing ads to developing strategies based on the customer's journey through the funnel. Come join us! https://lnkd.in/gDj2nKg3

The days of "technical difficulties" are numbered. Zoom just announced avatars. In a bold move that pushes the boundaries of remote work, Zoom is introducing AI-powered digital avatars. These aren't just static images or cartoon-like representations. We're talking about personalized, AI-driven versions of yourself that can speak and move, potentially changing how we show up (or don't) for virtual meetings. The concept is simple: You create a digital version of yourself that can deliver messages on your behalf. It's like having a high-tech stand-in for those moments when you can't (or don't want to) be on camera yourself. ➝ You start by recording a video of yourself ➝ Zoom's AI creates a digital doppelganger that looks and sounds like you ➝ Once your avatar is ready, you can type out messages for it to deliver ➝ Et voila—your AI clone is presenting to your team while you're...wherever you want to be For now, this feature is limited to Zoom's Clips feature, allowing you to send brief video updates to colleagues. But let's be real—this is likely just the beginning. As we move towards this AI-enhanced workplace, one thing is clear: Your ability to multitask is about to be pushed to its limits. 

Meet Vinay Pittampally, Creative at Superside! 🙌🏽 😍 What is your creative process? What motivates you? I read the brief multiple times and take a break before getting to workspace. This helps in soaking in the brief and gives a fresh perspective when I get back to tackle it. 🎨 What piece of work are you most proud of? During the challenging Covid times, I channeled my emotions into creativity and ventured into the world of NFTs. I created and sold numerous NFT collectibles, transforming my anguish into art. ✏️ What advice would you give to aspiring creatives? Start with pencil and a piece of paper. That’s how and where we all started.

Okay, okay, we've all joked about throwing our laptop out the window, but we ✨probably✨ shouldn't actually do it. When you're feeling bogged down by deadlines, Superside's got your back.