Superside

Hey, London design community, we have an IRL event, just for you! Join Superside, Canva, and Leonardo.Ai on September 20th at Canva's freshly launched London office. Jessie Hughes, Phillip Maggs, and Rohan Mirchandani are leading the charge when it comes to advancing Gen AI in the design industry, and now they're sharing their insights with you! The fun begins at 5:30pm. Save your seat here: https://lu.ma/i42hikw6

The Superside team is heading to INBOUND next week! We have a TON of fun activities planned for you, so stop by booth #5 and say hi! See you in Boston ✈️

83% of creatives are already using AI, but only 14% of companies feel ready to adopt it. That's a 69% gap we're closing with Superside's guide to AI adoption—the no-nonsense playbook for turning AI into real business impact. This isn't just another AI manual. It's 2 years of hands-on experience, 1,200+ AI-enhanced projects, and 60,000 saved design hours distilled into actionable insights. Here's what sets our guide apart: 1. People-First Approach: We focus on the human side of AI adoption. Because the smartest AI is useless if your team can't leverage it effectively. 2. AI Readiness Quiz: Quickly assess where you stand and identify your next strategic moves. 3. Practical Strategies: Learn how to enhance skills, streamline workflows, and push creative boundaries with AI. We created this guide because we've seen too many companies invest in AI without a clear path to implementation.  Our team has done the heavy lifting, made the mistakes, and now we're sharing the winning strategies. Why reinvent the wheel when you can benefit from our experience? Check out the guide here: https://lnkd.in/gimDsZ9E

When it comes to AI in brand creative, there are still more questions than answers. In our latest article, you'll get five key takeaways and several key answers from experts Adam Morgan and Inés Poggio. ➡️ Check out the full article here https://lnkd.in/g_QVyyVG

The AI skills gap is real—over 70% of companies struggle to find AI talent. Here are 7 ways you can overcome the AI talent shortage: 1. Know Your Needs Understanding how AI fits into your business is crucial. We regularly assess our organizational needs for AI-enhanced creative projects. This is why we created unique roles like Creative Technologists and AI Creative. 2. Get Creative with Sourcing Look beyond obvious sources like LinkedIn. We build extensive market resources to understand where AI talent exists, from schools with AI programs to companies developing AI teams. Oh, and don't forget to tap into your existing AI experts for referrals. 3. Stay Flexible The AI field is moving fast. Adapt your hiring process to balance potential with hard skills, and be ready to update your assessments as the landscape changes. 4. Look Beyond Hard Skills Focus on how candidates approach problems, not just their ability to find the "right" answer. Understand how they integrate AI into their work and what drives their interest in the field. 5. Sell Your Projects Keep candidates excited by showcasing your AI projects, introducing them to your top talent, and highlighting opportunities for learning and growth within your organization. 6. Offer Real Growth Our commitment to continuous learning isn't just talk. We offer workshops, mentorship programs, and access to the latest AI research and tools. 7. Upskill Your Team Don't just look externally. Implement robust AI training programs for your existing workforce to stay ahead in the AI landscape and reinforce your talent pool from within. The key is adaptability. By continuously refining your approach, you can build a strong AI-powered workforce that drives innovation and delivers exceptional value. How is your company tackling the AI talent shortage?

This is the guide you've been waiting for. Meet "The Creative Leader’s Guide to Accelerating AI Adoption". AI boosts productivity, but how can we make the most of the opportunity? We were tired of hearing the same generic advice, so our AI leaders got together to share how to integrate AI from a strategic human- and workflow-centric approach. The guide will help you assess your AI readiness, teach you how to prepare and empower your team, build tech and brand foundations, and equip you with the skills you need to lead the change. It's also completely free. Get the guide here: https://lnkd.in/gF3w_AAe

London Design Community! We're so excited to invite you to Canva's London HQ as we dive into the blooming world of Gen Ai and Design! In collaboration with Superside, Canva and Leonardo.Ai, we'll be delving into how Design disciplines are evolving thanks to emerging creative Ai tooling. Friday 20th Sept, 5:30 to 8:00pm — Free Event! 🌸 Sign up: lu.ma/i42hikw6 In our deep-dive with Canva's ML Lead Rohan Mirchandani, Superside's Director of Generative Ai Excellence Phillip Maggs, and myself, we'll be expanding on this blooming era for Gen AI in Design. Bring your designer and Ai enthusiast mates for this sneak peek into the tools making their way into your evolving design practice! Register now: lu.ma/i42hikw6 and invite your networks! #london #event #design #community #genAi

#Inbound2024 attendees, who are you most excited to see?

Nike's new Olympic Games typeface is pushing the boundaries of sports design. Crafted by Pizza Typefaces, this font is a creative solution to a unique challenge: How do you create lettering that looks striking on high-performance athlete kits and fan merchandise, while still embodying the Olympic spirit? The designers drew inspiration from Futura but gave it an athletic twist. The letters have a subtle roundness, reminiscent of toned muscles and the iconic Olympic rings. But what really sets this typeface apart is its versatility. As a variable font, it can adapt to different contexts, much like athletes adjusting their performance to various events. Look closely and you'll notice how the curves intersect and the letter ends twist. This isn't just for show—it allows the font to shift between different states, creating a sense of movement and energy. It's a nod to the fluidity of Olympic sports. What's particularly impressive is how this typeface balances seemingly contradictory qualities. It manages to look solid yet flexible, powerful yet agile. It's a visual representation of the athletes themselves. This approach to typography goes beyond mere lettering. It's about creating a visual language that communicates the values and excitement of the Olympic Games across all platforms. What are your thoughts on this approach to sports typography?