Superside

Everyone talks about data-driven marketing, but let's be real—measuring creativity feels impossible.   How do you put numbers on emotion? Adam Morgan (VP of Brand, Twilio) cracked it with a simple framework: 1. Start with 10 solid concepts 2. Test them on organic social (free data = yes please) 3. Take the winners to paid social 4. Run the top 3 as display ads 5. Test final 2 in email 6. Go all-in with your champion Test your ideas for free on social media first. See what sticks. Then gradually invest more in your top performers. By the time you're spending real money, you’ll know exactly what works. The best part is you're not sacrificing creativity for data. Morgan's framework proves that the most effective creative ideas ARE emotional—they just need a systematic way to measure their impact. Otherwise, you're running on expensive guesswork. No, you don't have to follow this exactly. But the principle is golden: Start free, validate with data, then scale what works. Because in the end, great creative without measurement is just a fancy way to burn budget.

This is the definition of working smarter, not harder. Drew Brucker combined his knowledge of photography, with his knowledge of his target persona to generate AI images for his marketing needs. Now, he has an infinite library of on-brand images 🤯

We're just a few days away from our webinar with Paula Ximena Mejia (Wix) and Kelsey Gregorc (Sprout Social, Inc.) 🙌🏽 In this session, we'll cover all things ad creative, from crafting high-performing ads to developing strategies based on the customer's journey through the funnel. Come join us! https://lnkd.in/gDj2nKg3

The days of "technical difficulties" are numbered. Zoom just announced avatars. In a bold move that pushes the boundaries of remote work, Zoom is introducing AI-powered digital avatars. These aren't just static images or cartoon-like representations. We're talking about personalized, AI-driven versions of yourself that can speak and move, potentially changing how we show up (or don't) for virtual meetings. The concept is simple: You create a digital version of yourself that can deliver messages on your behalf. It's like having a high-tech stand-in for those moments when you can't (or don't want to) be on camera yourself. ➝ You start by recording a video of yourself ➝ Zoom's AI creates a digital doppelganger that looks and sounds like you ➝ Once your avatar is ready, you can type out messages for it to deliver ➝ Et voila—your AI clone is presenting to your team while you're...wherever you want to be For now, this feature is limited to Zoom's Clips feature, allowing you to send brief video updates to colleagues. But let's be real—this is likely just the beginning. As we move towards this AI-enhanced workplace, one thing is clear: Your ability to multitask is about to be pushed to its limits. 

Meet Vinay Pittampally, Creative at Superside! 🙌🏽 😍 What is your creative process? What motivates you? I read the brief multiple times and take a break before getting to workspace. This helps in soaking in the brief and gives a fresh perspective when I get back to tackle it. 🎨 What piece of work are you most proud of? During the challenging Covid times, I channeled my emotions into creativity and ventured into the world of NFTs. I created and sold numerous NFT collectibles, transforming my anguish into art. ✏️ What advice would you give to aspiring creatives? Start with pencil and a piece of paper. That’s how and where we all started.

Okay, okay, we've all joked about throwing our laptop out the window, but we ✨probably✨ shouldn't actually do it. When you're feeling bogged down by deadlines, Superside's got your back.

When Strava asked us to help them sprint into a new market, we laced up our creative sneakers and hit the ground running. 🏃♀️💨 Our mission was to take Strava from a data-driven app for serious athletes to a platform that speaks to health-oriented female runners seeking me-time, well-being, and fun. Our game plan: "Get more than you expected"—a campaign that showed Strava isn't just about numbers, it's about community, friendship, and pushing your limits. Here's how we crossed the finish line: 🏁 Used Strava's real user data, enhanced with playful design and copy. 🏁 Created multiple assets around themes: well-being, community, and fun. 🏁 Tested and executed the best performers on social media. 🏁 Extended the campaign to email marketing. 🏁 Delivered 224 assets over 6 weeks, each tailored to platform-specific KPIs. 🏁 Post-success, we targeted 3 more audience pillars: Performance, Competition, and Adventure. The results? Let's just say we broke some personal records: 🏅 Successfully expanded into a new market segment 🏅 Delivered 224 assets in just 6 weeks 🏅 Campaign went the extra mile across social media and email 🏅 One very happy Strava team (and that's the best medal of all) In the race of digital marketing, it's not about how fast you run, it's about how smart you strategize. And with Superside, you're always ahead of the pack. 

By now we've all seen Orion, Meta's new AR glasses prototype.

If Michelin stars were given to companies in the restaurant tech world, surely Toast would have one. Their cutting-edge products caused a surge in demand, which left them with an increasing need for high-quality visual assets across multiple platforms. Thankfully Superside was on special. Swipe through to see how we worked with Toast to craft 3D animations for their promotional videos and create realistic 3D renders of their signature products. Read the full article here: https://lnkd.in/grDuaX2T