Supersocial Inc.

Our mission at Supersocial is to build boundary-pushing virtual worlds that reimagine the way people connect, communicate and express themselves on Roblox. Our experiences represent IP and brands with the highest standards while feeling authentic and meaningful to 3D natives. We’re incredibly proud to present our latest showcase featuring Supersocial experiences built with iconic brands, including e.l.f. Beauty, NARS Cosmetics, Gucci, Warner Brothers, Fairview Portals, Toikido, Walmart, 3M, BiC, Crayola and Universal Music Group. Learn how Supersocial can help your brand or IP enter the Roblox platform → https://lnkd.in/gwjtGVAP #metaverse #3Dinternet #Roblox

We've got some exciting news to share! 🎉 Our CEO Yonatan Raz-Fridman at Supersocial Inc. has thrown his hat into the ring for SXSW 2025, and we'd love your support to get his session on stage. 🎤 The PanelPicker is now open for voting, and we think Yon's got something pretty special lined up. Here's what Yon wants to talk about: "Avatars, Identity, and Gen Z: Marketing in the Metaverse" 🌐 It's all about how the younger crowd is using online gaming to express themselves (a whopping 74% of teen and tween gamers! 🎮), and how companies can tap into this trend. Yon's going to explore how customizable avatars can build customer loyalty and how creating unique virtual spaces can help brands connect with Gen Z in meaningful ways. If you're curious about the future of digital engagement and how we can make marketing more inclusive and impactful in virtual spaces, this is the talk for you. 💡 Want to help us bring this conversation to SXSW? Here's how: 1. Pop over to the SXSW website and create a free account 2. Find Yon's proposal (https://lnkd.in/e49_HyjR) 3. Click that "up" arrow to show your support 👍 You've got until August 18, 2024, to cast your vote. Every vote counts and we'd be thrilled to have your backing. 🙏 Thanks for considering! Let's bring Supersocial's vision for the future of digital engagement to SXSW 2025. 🚀

Pac-Man is now on Roblox. Bandai Namco Entertainment America Inc. has brought the classic video game to the popular Roblox gaming platform with help from developer Supersocial Inc. in order to connect with younger audiences. "This endeavour is about celebrating the ubiquity and accessibility of PAC-MAN to champion connections across generations. The experience serves as a conduit for parents, who often played PAC-MAN in arcades, to join their families in the immersive world of Roblox. For more than four decades, PAC-MAN has been at the forefront of the gaming industry and we are honoured to be a part of its continued legacy.” - Yonatan Raz-Fridman, Supersocial Want to learn more about brands on Roblox? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #gaming #pacmac #roblox

We're proud to introduce the paid beta launch of PAC-MAN Simulator! on Roblox, a strategic collaboration between Supersocial and Bandai Namco Entertainment America Inc. 🤝 This project brings the iconic PAC-MAN franchise to the Roblox platform, showcasing how classic IPs can be reimagined for next-gen gaming. 🚀 PAC-MAN Simulator offers: 🏗️ Pet team-building mechanics 🎨 Diverse PAC-MAN skin collection 👻 GHOSTS challenges unlocking exclusive content As Yonatan Raz-Fridman, our CEO, states: "This endeavor celebrates PAC-MAN's unique ability to connect generations, serving as a bridge between parents who played in arcades and their children exploring virtual worlds." 🌉 This launch demonstrates our expertise in transforming renowned brands into engaging virtual experiences, aligning with the evolving landscape of digital entertainment and community building. We're excited to continue expanding PAC-MAN Simulator with new features and content, continually enhancing user engagement and retention. 📈 We invite you to come and experience PAC-MAN Simulator and witness first hand the future of interactive entertainment. 🕹️ Play here: https://lnkd.in/egDfHW_M

This terrific letter is written by our founder and CEO, Yonatan Raz-Fridman, who envisions a 3D internet populated by billions of avatars, reimagining expression, connection, and communication in the next Internet era.

Rocking Roblox: The Rolling Stones Amplify Beat Galaxy 🎵 🎶 Our ongoing partnership with Universal Music Group (UMG) continues to bring music legends to Beat Galaxy on Roblox. The latest activation starred none other than The Rolling Stones, introducing this iconic band to a new generation of fans. This is how we turned up the volume: 🏃♂️ Added Rolling Stones tracks to the popular Track Runner game 🎸 Offered limited-edition items for completing tracks ⚡ Redesigned our main lobby to showcase the band 🕺 Made Stones-themed emotes directly accessible in the lobby The results hit all the right notes: 👉 Over 33,000 streams of "Mess It Up" 👏 Peak of 3,000+ concurrent players 📈 Over 19 Million Impressions 😱 Over 260,000 total players rocked the event ⌚ Average play time of nearly 6 minutes 💕 34,000 new favorites for Beat Galaxy (A win for all future artists!) This engagement boost echoed through Beat Galaxy, with several other artists' songs surpassing 500,000 plays 🔥 At Supersocial Inc., we're always composing new ways to connect artists and fans on Roblox. Our innovative team harmonizes creativity with technology to push boundaries. Ready to make your brand resonate on Roblox? Let's collaborate and create an experience that will have fans cheering for an encore! 🤝

Today we have Roblox expert Yonatan Raz-Fridman, CEO of Supersocial Inc. on The Here's Waldo Podcast. He's built Roblox experiences for brands like Gucci, E.L.F. BEAUTY and NARS Cosmetics that have drawn in millions of players - 10M for NARS with 43M play sessions. Yon has had multiple businesses including a robotics company, a shoe company, and a computing company that he raised 1.5M for via Kickstarter and ran partnerships with Harry Potter, Disney, and even Kanye West. Listen to the whole episode to learn how brands can create experiences on Roblox that resonate with users while staying authentic to their brand, how to measure ROI on experiences, and the future potential of Roblox as a platform for gaming, social interaction, and commerce.

We’re so proud of this!

As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These days, musicians are integrating more deeply into virtual worlds to promote their album releases and bring in new fans. Music has been a key element of the #metaverse from the start. In 2020, Travis Scott’s virtual concert inside #Fortnite was many of its participants’ first introduction to the metaverse concept. But although Scott’s concert reportedly grossed roughly $20 million through in-game item sales, it was a one-off event that was not tied to an album release or marketing campaign. Since the concert, Scott has never returned to Fortnite. #Roblox In this piece by Alexander Lee, we speak to David Cushman of Warner Music Group, Joseph Khoury of Atlantic Records, Yonatan Raz-Fridman of Supersocial Inc., and Bryan Biniak of Songtradr.

We're delighted to see our founder and CEO, Yonatan Raz-Fridman, quoted in Alexander Lee's piece, with a mention of the latest innovation from Supersocial - The Rolling Stones activation in Beat Galaxy, our music world on #Roblox built in partnership with Universal Music Group. “Instead of the labels and the artists spending hundreds of thousands of dollars to build a one-off activation, they are now able to come into ‘Beat Galaxy’ and activate with artists inside, with a virtual music shop, a track runner [mini game] and integration of the music into the world,” said Yonatan Raz-Fridman, CEO of Roblox studio Supersocial, which designed and built the experience. Finding a meaningful way to integrate music into metaverse platforms is still in its early stages, and we're excited about the possibilities.