EA & Respawn Entertainment initially shot down Neel Upadhye's pitch to create Apex Legends transmedia content. Instead of taking no for an answer, he moved into their office, won them over and helped launched the iconic “Stories from the Outlands” series for Apex Legends which received millions of views.
Neel is an award-winning writer, director, and transmedia storyteller with over 15 years in gaming. He's led multiple internet-breaking shorts for Apex Legends, Star Wars, Battlefield, and Need for Speed.
Today, Neel runs Riddermark Creative that specializes in delivering in-game narratives and marketing campaigns. Past clients include Scopely, Giant Skull and Roboto Games.
This episode is a must-listen for anyone who's interested in learning how to navigate unorthodox career paths to do what you love, or how to transform game marketing with compelling storytelling.