Sweet Fish

When we come together for our semi-annual in-person gathering, great things happen! We work hard, we play hard. This team getaway has been nothing short of extraordinary. Our hearts are full, our passion is ignited, and we're ready to bring the heat to everything we do!

What do My First Million, New Heights, and This Old Marketing have in common? 1. Their format (co-hosted commentary) 2. Their listeners are OBSESSED with the show Co-hosted commentary is the future of B2B content for a few reasons: - it gets you off the hamster wheel of needing to find a guest every week (you can still have guests…you just don't NEED one) - you no longer have to figure out how to communicate your point of view 1,874 different ways (because you're commenting on what's already trending in your space and weaving in your 3-4 POVs where they make sense) - no more guessing what your audience will think is interesting! You can comment on posts, articles, videos, etc that have already gone viral or seen traction…and that social validation of the topic you're covering guarantees that what you're talking about will be interesting - co-host chemistry is REAL — when you get it right (like the 3 shows above), there is legitimate entertainment value just by hearing the hosts interact with one another — regardless of how impactful their insight is. It's crazy. Legitimate entertainment in B2B land?! Who knew?!

Our team traveled to VidSummit this past week to learn the latest tips and tricks for video on YouTube! We’re excited to bring these new insights back to the rest of the team and level up video for our clients and our own channels!

The most expensive mistake you can make: ❌ "Just get a social media intern" Businesses think they're saving money. But this is the biggest miss they can make. Social media is not something you "hand off" Building a winning media brand today takes deep expertise. Think of it like legal advice -> you wouldn't have an intern handle your IP portfolio or litigation strategy just to "save on costs" Treat social media with that same strategic gravity. Invest accordingly ✌️

The next evolution of marketing is media. Marketing VPs will become more like Exec Producers. Modern marketing teams need someone that can: - Architect a media brand that becomes your market’s favorite source of information on the internet - Develop compelling concepts and formats for the content franchises within that media brand (newsletters, podcasts, YouTube channels, etc) - Weave in the company’s points of view into the stories being told inside the various content franchises - Connect the media being created to the business objectives that need to be achieved The Executive Producer is ultimately responsible for: -> Creating an irrational bias toward your brand. What does that mean exactly? THIS: A bias so strong that your competition doesn’t matter...because the media you produce creates an affinity that can’t be beaten. Here's why this matters A LOT in B2B land y'all: Because 97% of B2B buyers are not ready to buy. YET. Only 3% are in buying mode at any given time. You need to make the 97% fans of your brand. That's what a great Exec Producer does.

Content is not just for "leads." Content is how you build credibility in the market. Content IS: - multi-media - personality-led - audience-first - distribution planned BEFORE creation Content is NOT: - boring and undifferentiated - faceless - product-first - disjointed distribution

Petition to make Marketing Memes an Olympic sport 🔥

We’re #hiring. Know anyone who might be interested?

Personality-led content is the future of B2B content. Why? People buy from people they know, like, and trust. That’s why the interview based podcast format is dying. Interview-based shows make YOU (the host) a side character in your own story. Your unique POV gets lost in the mix of disconnected guest perspectives. So what’s the winning formula? 🏆 Co-hosted commentary By sharing your insights from timely and relevant stories your buyers are already interested in, you: → Showcase your expertise  → Build genuine chemistry with your co-host  → Create a loyal following that tunes in for YOU Don’t believe us? Just look at the success of shows like “My First Million.” Fans keep coming back for the hosts’ personalities and commentary on what’s happening in the world of entrepreneurship. At Sweet Fish, we’re all about building personal brands. Our focus is on putting YOUR thought leadership in the spotlight. Remember: People connect with humans, not logos. By developing personalities within your company, you humanize your brand and create deeper connections with your audience. P.S. What’s your favorite personality-led podcast? Drop it in the comments below! 👇

Happy Launch Day! Today is the premier of the first episode of the Next Sunday podcast by Generis! We’re so excited for your launch and wish you a successful first podcast season! Check out Next Sunday wherever you stream podcasts, or on YouTube!