Travel Alliance Partnership

Look who showed up in this month's Leisure Group Travel 👀 Our CEO Nicole Mahoney was honored to be featured in an article about "Wander" Women, alongside friend and strategic partner Jennifer Ackerson of Alon Tourism Solutions. Congratulations to all of these impressive travel and tourism leaders! #TravelAlliancePartnership #TAPintoTravel #LeisureGroupTravel #TravelIndustry

Branding is more than a wordmark or an icon or a color palette. It is a representation of who you are as a company, what you stand for and what your customers can expect from you. In a way it seems like an abstract concept, but it is anything but abstract. In fact, when you have a solid brand, you have a concrete foundation to build and grow your business, anchored by a strong brand promise. Learn more about compelling brand promises for the travel and tourism industry in this week's blog post. Read more here: https://lnkd.in/gFswCPCk #TourismMarketing #TravelAlliancePartnership #TAPintoTravel #TourismCommunity #TravelIndustry #Branding #BrandingStrategy #BrandingInspiration

Fun Fact about our very own Riley Kruer: "I’m such a theatre nerd! My favorite musical is Little Shop of Horrors (although that changes frequently), and I participate in community theatre in my spare time." Riley recently spoke on his local morning show to promote his upcoming show - a fun opportunity to participate in an interview himself, as he regularly pitches PR for our TAP clients! You can check out the segment here: https://lnkd.in/gsAbv9QP #TravelAlliancePartnership #TAPTeamConnections

Join Nicole Mahoney on the #DOTL podcast as she sits down with Colleen Knopeck Onuffer, Director of Public Relations for Travel Alliance Partnership. This conversation goes behind the scenes and reveals the emotional and strategic layers behind organizing impactful media events. In our 400th episode of the show, Colleen shares more about orchestrating a media event for International Underground Railroad Month, focusing on creating personal connections and fostering community engagement. Learn how prioritizing emotional ties and immersive storytelling can redefine destination promotion and leave a lasting impact. Nicole and Colleen dig into how the project with Cayuga County, which explores its rich historical legacy and Harriet Tubman's enduring influence, and how Travel Alliance Partnership (TAP) helped create a memorable familiarization tour rooted in community collaboration and "cathedral thinking" to forge long-term, meaningful impacts in the travel industry. Listen now to explore how you can channel these strategies to showcase your own destination: https://lnkd.in/gnXv9mSq #TravelAlliancePartnership #TAPTeamConnections #TAPintoTravel #TourismCommunity #TourismMarketing #DOTL #DestinationMarketing #DestinationOnTheLeft #TravelIndustry #CommunityCollaboration

Rhonda Carges, Jordan Herson and Sarah Imes, CTIS were honored to represent New York State at IMEX America, which took place in Las Vegas from October 8-10, bringing together over 15,000 attendees, including approximately 4,000 hosted buyers from around the world. Joining our team to represent NYS was Jennifer Ackerson and Connor De Vos from Alon Tourism Solutions, along with Gregory Marshall from Genesee Journeys. The event provided a dynamic platform for networking, connecting, and driving new business opportunities in the meetings, events, and incentive travel industries. #TravelAlliancePartnership #TAPintoTravel #ILoveNY

One of the most common and effective ways for the tourism industry to connect is by attending travel trade shows. There are several trade shows for travel trade professionals available within the industry, ranging from regional, to national, to international in scope. It can be a daunting task to determine which is the best show for you, regardless of whether you are a buyer or a supplier. This week's blog explores 4 of the top travel trade shows and their differentiators. Featuring the top travel trade shows from the American Bus Association, National Tour Association, Ontario Motor Coach Association, and of course Travel Alliance Partnership! Read more at: https://lnkd.in/g-HuUer4 #TravelAlliancePartnership #TourismCommunity #TourismMarketing #TAPintoTravel #Traveltradeshow

How exciting to see our CEO Nicole Mahoney honored in the Rochester Business Journal as one of the Best Women-Owned Businesses of 2024! It is a great article - you can check it out here: https://lnkd.in/gDuwdWfW #TravelAlliancePartnership #TAPintoTravel #WomeninBusiness

Tune into the latest episode of the #DOTL show hosted by Nicole Mahoney, where she digs into the world of tourism, travel, and hospitality. This week, Nicole welcomes Todd Read, the Senior Tourism Manager at SoIN Tourism, to share some golden nuggets. Todd shares the transformative impact of hosting events like Tap Dance in small destinations and discusses some key successes and challenges. Todd and Nicole discuss the importance of teamwork, networking, and local stakeholder engagement to boost tourism. You’ll also learn more about some of Todd's challenges and his experience tackling issues like state park restrictions and the challenges of the current socio-political landscape to maintain a robust tourism industry. Nicole and Todd also discuss the importance of rebranding, strategic marketing, and the community's role in supporting tourism initiatives. You’ll love Todd’s valuable insights and practical advice if you're in the tourism industry. Listen to this episode of the #DOTL show here: https://bit.ly/4dQcenI #TravelAlliancePartnership #TAPintoTravel #DestinationOnTheLeft #TourismCommunity #DOTL #DestinationMarketing #ImpactThroughCollaboration #TourismMarketing

It has been 15 years since our CEO Nicole Mahoney began a journey that would lead to a fulfilling entrepreneurial adventure in the travel and tourism industry. This journey would begin as Break the Ice Media, lead to launching a podcast (8 years ago this month) and to rebranding as Travel Alliance Partnership. It has been quite a ride and we are excited to see where the next 15 years takes us! #TravelAlliancePartnership #BreakTheIceMedia #DestinationOnTheLeft #TAPintoTravel

In this week's blog post, we explore collaborative membership programs throughout the travel industry, and how co-opetition can lead to unique experiences and impactful programs that individual companies could not achieve independently. We give 4 examples of supportive programs that can help travel and tourism businesses grow and innovate, and achieve levels of success that would not be attainable on their own. Thank you Melinda Huntley, Kristi Gole, and Jennifer Barnwell for sharing your experiences and ideas! Read more here: https://lnkd.in/gxNhHP8c #TravelAlliancePartnership #TAPintoTravel #DestinationOnTheLeft #Collaboration #TourismCommunity