How long does it take to transform an idea into a top-selling product? Not as long as you might think—when you've got the right team. When Segway Powersports decided to break into the Powersports category, they partnered with us to design the industry's first fleet of hybrid electric off-road vehicles. Through a series of design sprints spanning just a few months, we worked hand-in-hand with Segway from product definition to final release. The result? Three unique platforms unified by a common design language that was bold, confident, and undeniably distinct. Fast forward to 2024. While the overall powersports market remained flat early on, Segway PowerSports enjoyed a massive 309% year-on-year wholesale increase and an even bigger 343% retail jump in Q1. Proof that when a clear vision drives iterative design, you're not just speeding up the development process—you're outpacing the competition.
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