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Authenticity in events is all about creating genuine connections, personalizing experiences, and staying true to the values of your audience. An insightful article by BizBash explores the critical role of authenticity in events. It draws on perspectives from seasoned industry professionals, underscoring how genuine connections and tailored experiences enhance every gathering. This focus is integral to every event we orchestrate, from creating engaging brand experiences to incorporating interactive activities that resonate with the audience. Check out the full article below: https://lnkd.in/edJkEBN7

What an unforgettable weekend at Chefs For Farmers Houston! Our brand engagement, culinary operations, and partnership & sales teams worked together to create an incredible event connecting farmers, chefs, and local communities. Over 30 partners participated, offering guests exclusive dinners, top-tier BBQ, and creative cocktails. The event was a true celebration of Texas food and drink, with engaging builds and hands-on experiences that kept the energy high throughout the weekend. A huge thank you to everyone who attended and supported the festival. Next up: Dallas the first weekend in November—looking forward to doing it all again! Learn more at chefsforfarmers.com

We’re excited to announce a significant addition to the a21 team as we continue to expand our reach across the culinary, arts, and live experience industries. Kris Moon, the former president and COO of the James Beard Foundation, will be joining a21 as our first-ever Chief Operating Officer in January 2025. With over 17 years of leadership and expertise driving programmatic growth and revenue achievements, Moon will oversee company operations, lead our executive team, and collaborate with CEO Brett Friedman to drive strategic asset acquisition and our global expansion into Canada and Europe. This is a pivotal moment for a21, and we’re confident that Moon’ experience and vision will contribute to our continued success and growth. Welcome to the team, Kris!

Just over one week ago, we wrapped on our fourth year as producers of the Atlanta Food & Wine Festival, a four-day spectacle consisting of an Intimate Dinner Series and three themed days of walk-around Tasting Tents. Our team of over 20 event operations, marketing, sales, brand engagement, and partnership members worked from dusk til (well-past) dawn to ensure another year of success.  In one weekend, we saw… - Over 9,500 festival attendees - 4 Intimate Dinners & Brunches, featuring big names like Scott Conant & Kardea Brown - 40+ chefs serving up over 240K portions of their best bites - 7 chef demonstrations on the Publix stage - 60+ partners, including Infiniti and Goya Foods - Nearly 100K organic social impressions  - And so much more Thanks to everyone involved in another successful year of the Atlanta Food & Wine Festival. We can’t wait to see what’s in store for next year.

Earlier this month, New York City’s Pier 36 saw the Art on Paper fair return for its 10th year. Within its 70,000 square-foot space, more than just paper-based artwork was showcased; live printmaking workshops were held, flamenco dancers graced the showroom floor, and a lineup of books brought an interactive touch portion to the overall festival. Our very own Kelly Freeman, fair director and head of our AMP division, contributed to two major art publications reviewing & recapping the event. Read what she had to add below in Hyperallergic and The Art Newspaper. https://lnkd.in/ePa8J5vf https://lnkd.in/ePDfArzH

From one city to the next, our Heritage Fire tour is an ode to locals, following a consistent format that brings together chefs, farmers, sommeliers, distillers, brewers, and barkeeps to serve up an unforgettable culinary experience. The same was true for our inaugural Heritage Fire stop in Louisville, featured in this BizBash article highlighting our approach and the essence of the tour. Read more below. https://lnkd.in/efiK8rpT

Cheers to our latest successful build for Pernod Ricard's Código Tequila by our Brand Engagement team! We proudly planned, designed, and executed Código Tequila’s debut in travel retail at two of the busiest airports in the U.S.—New York’s JFK and Las Vegas’ Harry Reid. These high-impact builds resulted in thousands of daily impressions, strategically reaching travelers and boosting brand visibility. The success of these installations has not only exceeded expectations but has also influenced Código's overall brand image moving forward. A huge shoutout to our talented team for bringing this vision to life! If you're in Las Vegas now through September 14th, you can even check it out yourself.

Led by our talented Culinary Operations, Partnership & Partnership Fulfillment teams, the Martha's Vineyard Food & Wine Festival was a huge success in its 2nd year under a21 management.    Guests indulged in intimate dinners & spectacular wines, shucked oysters on the water, and tasted the best bites the Northeast has to offer. We can't wait for year number 3!

Pebble Beach Food and Wine returned April 4-7, 2024 to Monterey, CA after a 5-year hiatus. The premier food & wine festival diversified its lineup in more ways than one. Click on the link below to read my entire Forbes review of the 4-day festival. https://lnkd.in/eZfrcyUv The Roots Fund Incorporated a21 Pebble Beach Resorts #mypebblebeach #pebblebeachfoodandwine #SeeMonterey #jamesbeard #michelinstar #bestfoodandwineevents #Bestwineeventsintheworld #californiaistheultimateplayground #PBFW2024 Visit California See Monterey Visit Carmel

Big congrats (and thanks) to the Diplomático Rum and Brown-Forman teams for the partnership on the 2024 Formula 1 Miami Grand Prix activation. We built out a little Venezuelan Oasis, with a Miami twist, for attendees to enjoy...complete with amazing cocktails, cooling towels, domino tables, lounge seating, fans, and more. Much appreciation to Alexander F., Jenn Kalil Rivera, and Shannon Rooney for everything. a21