TENTH FLOOR

Excited to share another TENTH FLOOR success story, this time highlighting incredible growth within the first 90 days of working with an amazing conductor, composer, and arranger who masterfully blends classical music with popular music artists of today. 🎶 Our client came to us with a vision to increase engagement across multiple platforms, particularly to amplify their compositions that fuse classical composers with mainstream pop acts and sell more tickets to their performances. By showcasing this client's ability to explain music theory through the lens of popular music and relate it back to classical composers, we quickly found a winning content formula for them and generated a couple viral videos that have helped propel views and engagement to new heights. Here’s how we helped elevate their digital presence through tailored strategies designed to reach new audiences and maximize content exposure: 1️⃣ Strategically integrated short-form content (Reels, TikTok) to showcase the client's compositions and opinions on popular music 2️⃣ Leveraged topical conversations around other artists to capture those artist's fans and boost visibility 3️⃣ Increased posting cadence to sustain momentum and consistently engage with followers across platforms 4️⃣ Began posting on YouTube Shorts, where the client's content quickly got served to music fans and has led to steady subscribers 📈 The results speak for themselves: 📸 Instagram: - 3547% increase in new followers - 5685% increase in total engagement - 15820% increase in Reels engagement - 800% increase in total posts - 1450% increase in Reels - 280% increase in stories engagement 🎵 TikTok: - 388% increase in total profile views - 207% increase in total video views - 315% increase in audience growth - 182% increase in total engagement 📘 Facebook: - 2149% increase in total engagement 📺 YouTube: - Over 999% increase in total views - 122% increase in total watch time - 573% increase in new subscribers Working with this client has been an exciting opportunity for Erik Giusti and me to apply our strategy to a new musical genre. By leveraging our understanding of audience engagement in the pop music space, we’ve helped this client connect with new fans and drive impressive results across multiple platforms. And as a bonus, we’re picking up a lot of music theory along the way! 🎶🎻 #TENTHFLOOR #ClientSuccess #DigitalGrowth #ContentStrategy #MusicMarketing

Thrilled about the results we were able to show in the first two months with this client! 📈

From a viral short-form video to major streaming network deal? We'll let you know how this one develops for our client!

Another case study we're super proud of highlighting some of our work with songwriters and producers! 🎉🔊

Celebrating (almost) one year! 🥂

🗣️“The music industry shuts down in December!” Okaaay, BUT consider this post your 10-month advanced warning to ensure you have social content prepared throughout the 2024 holiday season. It’s a massive opportunity to connect with fans while the music business rests! One of TENTH FLOOR’s clients witnessed a record-breaking December on TikTok and Instagram, hitting peak engagement, attracting new followers, and ramping up profile views - all without dropping new music! How did we make this happen? 🎄 Early content refinement: We cracked the code on share-worthy content styles earlier in the year, a key driver for potential viral posts. 🎊 Unwavering consistency: Despite the holiday buzz, we maintained our client's regular posting schedule, nurturing consistent engagement throughout the festive season. ✨ Repurposing gold: Leveraging earlier tour content that hadn't graced the fan sphere yet. Long-form clips on YouTube, strategically sliced into engaging snippets for TikTok, Reels, and Shorts, driving traffic back to the long-form versions. 🎁 Text magic on Laylo: Building a dedicated text audience, rewarding these loyal fans with exclusive holiday discounts on merch and ticket presales. Fans don’t stop wanting to engage with artists just because it’s the festive season! If anything - many are yearning for a little break from parties and their family, plus the holiday sales messaging, “gift hauls,” advent calendar unboxings, and yearly recap videos that inundate platforms during this time. Ready to start building a consistent strategy with your artist now that can propel you into the 2024 holidays? Mine and Erik Giusti's inboxes are open! #contentstrategy #fanengagement #musicmarketing #musicbusiness

Proud to share another TENTH FLOOR success story showing off some INSANE growth for one of our clients in our first 60 days of working together! Our partner, an electronic music duo with over 4+ billion combined streams and 2+ million followers across social media approached us to help bridge the gap between their live show audience and fans on social media, bring consistency across their channels, and connect their name to existing trending songs across platforms. Here's a bit of the strategy we implemented to help the group achieve those goals: 1️⃣ Increased activity and consistency across all social platforms and developed a visual identity for the group that was easily recognizable and engaging 2️⃣ Utilized existing live show & tour footage to relieve artist time and introduce new music to audiences 3️⃣ Prioritized building owned data strategy, gathering super fans by utilizing exclusive music and merch drops Within the first 60 days of our involvement, we’re STOKED on our partner’s growth: 📌 TikTok: +773% increase in total posts on TikTok +5882% increase in total engagement on TikTok +550% increase in total profile views on TikTok +2950% increase in total video views on TikTok +2852% increase in audience growth on TikTok 📸 Instagram: +11% increase in total posts on Instagram +114% increase in total engagement on Instagram +184% increase in total engagement on Instagram Stories +179% increase in new followers on Instagram 📺 YouTube: +475% increase in total views on YouTube +3% increase in new subscribers on YouTube 📘 Facebook: +366% increase in total posts on Facebook +2320% increase in total engagement on Facebook Not to mention, we’re proud to have helped them hit the “algorithm jackpot” a few times with short-form content reaching a combined 12+ million views in just a few months. As always, thank you to our partner for trusting us and we’re so excited for what 2024 has in store! #musicindustry #electronicmusic #socialmedia #marketing #tiktok #meta #agency