The Beaute Edit- Beauty & Aesthetics Branding & Marketing Agency

As many of you know, we are committed to our education of beauty and aesthetics practitioners. We have partnered with the @instituteofcosmetologie to provide marketing personalised marketing support for each students, to help exceed their unique business goals! If you are already a beauty business owner, and are looking to expand your treatment menu, position yourself as a premium clinic, or maximise your bottom line, this is the PERFECT course for you. SWIPE 👉 to learn about the course, and why it's important for you to evolve as the industry does. DM us or @theinstituteofcosmetologie for more information about this and the other courses we are collaborating on. #beautybusinessmarketing #aestheticmarketingsupport #ukaestheticsindustry #learninganddevelopmentforbeautybusinessowners

Make 2025 the year your content works for you.💫 Do you feel like you spend so much time on social media content, but your booking diary doesn't reflect that hard work? Or maybe you feel that you see other clinics and salons killing it on social media, but when you try to emulate them, it doesn't work for you? Well, make 2025 the year your content works for you, not the other way around. We spend a lot of time looking at the socials of beauty salons and aesthetics clinics and put together a New Years To Don't List, based on the mistakes we see popping up on our timeline. 👩💻 SWIPE 👉 to find out if you're guilty of any of these mistakes (and how to fix them). #aestheticsindustrymarketinguk #beautymarketingtips #UKaestheticsmarketingagency #beautymarketingservices

That's a wrap 2024! 🪩 What a year it's been. We've helped many of you with free resources on how to help your business thrive, prospected our first clients and started working on an exciting new launch! We're also committed in our mission to educate and empower the beauty business world, and have partnered with the @instituteofcosmetologie to bring bespoke, branding, marketing and graphic design help to all their students. Courses launch tomorrow! ✨ Happy New Year, and we hope you have the most booked and busy year yet! 🫶 #aestheticsmarketing #beautybusinessmarketing #aestheticsinndustrymarketingagency #aestheticsbusinessowners #beautybusinessowners

LAST MYTHBUSTING OF THE YEAR! 💫 THE MYTH: Just posting Before and Afters will help you to grow your beauty or aesthetics business page. THE FACTS: before and afters are an important PART of a strategy, but they are not a strategy in themselves. You have to balance before and afters with value driven captions, testimonials and other crucial post types to really position yourself as an expert and build trust with your clients. SWIPE 👉 to discover the best way to balance your marketing strategy to build the most trust. Comment below which tip you struggle with most! #aestheticsmarketing #beautybusinessmarketing #aestheticsinndustrymarketingagency #aestheticsbusinessowners #beautybusinessowners

THE AGE OLD QUESTION! Marketing your business can sometimes feel awkward, giving your clients the hard sell in every post feels inauthentic, repetitive and a bit icky? We feel you. You went into beauty and aesthetics, not sales, for a reason. We've put together a guide on how to market your business on socials without using the hard-sell in every post (and what to do instead). SWIPE 👉 to discover value-driven alternatives to the hard sell that will help your business thrive. Comment below which tip you will implement first! #aestheticsmarketing #beautybusinessmarketing #aestheticsinndustrymarketingagency #aestheticsbusinessowners #beautybusinessowners

AND BREATHE 🧘 You've worked all of December to make sure your clients look and feel their best today. Congrats on all your hard work and we hope you get to take a well-deserved rest. Take pride in the fact you've given the gift of confidence to many already this Christmas, and be proud of how far your business has come. We have some exciting things coming for the New Year, so watch this space! Merry Christmas all you fab beauty bosses! Love, The Beaute Edit 🫶

Buckle up ⬆️ We're talking paid ads. You've probably already seen more than 20 ads today. Do you remember them? The truth is, most of the paid ads clinics or beauty and aesthetics businesses put out are either boring, samey, or too clinical. With paid ads, they are an investment, but with the right analytics and tracking (and tweaking), they can convert your followers into clients. Paid ads are a bit of a hot topic, as people often don't want to hear that it's not something you can throw a bit of money at and never think about again. They need regular monitoring, investment and effort to really pay off. We know that your expertise may be in crafting the perfect face or skin for your clients, and not in retargeting advertisement processes or potential client touchpoints, that's where we come in. Book a discovery call today. https://lnkd.in/eVhHxCGm #beautymarketingagency #aestheticsmarketingagency #marketingsupport #paidads

Let's talk photography. A lot of beauty and aesthetics industry business owners spend a lot of time looking at Instagram, dreaming to create content like that clinic in LA with 90,000 followers whose posts and reels look like they were directed and shot by Spielberg himself. We get it (we even do it too sometimes). Firstly, let's scale expectations back a bit. Remember what size your business is and the resources you currently have at your disposal. You may not have room in your budget for a professional videographer, but you probably do have room for a ring light. Let's walk before we can run, and take the best possible shots we can with the resources we have. This is a guide for beauty and aesthetics practitioners and business owners about how to take the best content you can, using the BASIC rules of photography. Start at the beginning, then think about scaling up your content plan. Let us know below if you found this helpful, or you feel free to add more tips below.👇 If you want to free your camera roll of 10,000 pictures of lashes, lips, and brows, give us a call. https://lnkd.in/eVhHxCGm

Somewhere, on the reels page of Instagram, or the for you page of TikTok, there is angry man shouting at you to GENERATE, AUTOMATE, ELEVATE. Begrudgingly, in the case of running a beauty salon or aesthetics business, we have to agree with him. We marketers take for granted that people outside of our industry are not familiar with the thousands of tools available to us to make our lives easier. Whole teams use automation tools as part of their strategy, to save time and make room in schedules for the more important tasks. We've put together a list of automation tools (and the best parts of your business to automate) for beauty and aesthetics business owners to help them get back to what's important; creating amazing transformations for their clients, Or their evenings, to relax and recharge. Let us know in the comments what tools you use, so we can create a comprehensive list to help other businesses grow and thrive! Want to work with an agency with over a decade of marketing experience, and CEO who has built a multi business empire in the beauty and aesthetics industries? Get in touch. contact@thebeauteedit.co.uk #beautybusinesstips #aestheticsmarketingagency #marketingforbeautyandaesthetics #contentagency

🎵 It's the most chaotic tiiiime of the yeeeeaaaaaarrrr 🎵 In all seriousness, December is such a crazy time of year for anyone, let alone beauty and aesthetics practitioners trying to fit in Christmas + Christmas client transformations. A lot of the frazzled aestheticians we speak to are telling us they're seeing clients back to back, working ten hour days, or working extra days to fit people in. Content is the last thing on their minds. But that would be a mistake, as the social media algorithm gods (especially for IG) have decreed that CONSISTENCY IS KEY. So, to our lovely beauty and aesthetics industry colleagues, we have put together 7 days of content ideas, covering the major content pillars, and how to adapt them for your beauty salon or aesthetics clinic. (you are welcome 🫶). Use that mental space saved for something that's good for your soul, whether that is stretching, deep breathing, or screaming into a pillow, it's your choice. We are here to provide education (and occasional entertainment), whenever you need us. We also take on clients if you wish to outsource your marketing altogether and never make content again. We're great. Honest. DM for more information ℹ️ #beautymarketing #aestheticsmarketing #contenthelpforbeautybusinesses #marketingtips #beautyandaestheticsmarketingagency