The Campaign Workshop

Tune into this week's #WorkshopWednesday video for some of our top tips for independent expenditure success. Martín discusses two of our recent blog posts on how to stay smart, creative, and legal while supporting a candidate with a strong independent expenditure communications strategy. For more information, check out our blog: https://hubs.ly/Q02Wkq480

Many people think about creating an independent expenditure campaign, but very few will actually take the time to do it. IE campaigns should work to accomplish two goals: 1. Do no harm (to your candidate). 2. Do something that benefits your desired outcome. Read this week's blog to learn more about these goals and steps to follow to accomplish them in an IE campaign: https://hubs.ly/Q02V_06d0

Bonus Episode | Season 4 | How to Win a Campaign Tune into this special bonus episode where Joe is a guest on the Power and Flour podcast with John Hagner and Seth Masket. In this episode, John, Seth, and Joe discuss the skills and training of the current presidential and vice presidential candidates. They also pivot to a discussion of pie crusts and biscuits. Check out the power and flour podcast here: https://hubs.ly/Q02VKgkM0 Listen here: https://hubs.ly/Q02VKgMR0

This week we talk about how to stay smart, creative, and legal while supporting a candidate with a strong independent expenditure communications strategy. A communications strategy is the roadmap for what a candidate campaign will say to whom, when, why, by what means, etc. Fortunately for IEs, this leaves lots of opportunities to reinforce your preferred candidate’s message without duplicating their work. Read more tips here: https://hubs.ly/Q02V6w_00

Tune into this week's #WorkshopWednesday video for an overview of some of our top speechwriting tips for your political communication strategy. Learn how to structure and organize a speech using Monroe's Motivated Sequence. Joe also discusses our direct employee feedback model and how TCW has used this model to enhance workplace culture. For more information, check out our blog: https://hubs.ly/Q02TGWQs0

In our world, the stakes are high, and things move fast. Effective communication and teamwork are vital to keep things running quickly and efficiently. The better we can communicate as a team, the better we can operate as a company. A direct employee feedback model has the potential to revolutionize our work. To boost our efforts, we have instituted a new set of guidelines for giving and receiving internal feedback. Learn more about our direct feedback model here: https://bit.ly/3U7UUni

An essential component of a good political communication strategy is the integration of effective speechwriting. Even if your campaign doesn’t plan to deliver a ton of speeches, it’s crucial to have a structured process in place for crafting and refining them. Read this week's blog for some basic tips for writing a solid speech that will fit into your overall political communication strategy: https://bit.ly/47ZIFz2

Bonus Episode | Season 4 | How to Win a Campaign We're back! Tune into this special bonus episode for a deep dive into the importance of data analytics, testing, and program evaluation for any campaign. In this episode, Joe is joined by the Executive Director at the Analyst Institute, Christina Coloroso. Christina and Joe discuss common misconceptions around data and testing, the importance of innovation, and how the Analyst Institute is making testing easier and more accessible. Listen here: https://bit.ly/3ZOiNDU

It's that time of the year! Time to get out the vote! Tune into this week's Workshop Wednesday for an overview of some of our top GOTV tips. Martín also discusses our recent blog post on how to get the most out of your political endorsements. He overviews the top questions every campaign should ask potential endorsers and tips for how to keep your endorsers invested. For more information, check out our blog: https://bit.ly/3Y8ribK

Political endorsements matter, yet most political campaigns, including those for ballot measures and candidate campaigns, don’t strategize to get the most of them. Read our tips on how to optimize political endorsements to maximize their impact: https://hubs.ly/Q02QMnCk0